Hashtags are our new keywords. When used right, they can give you additional exposure in social media, engage your community and attract influencers.

“Trending” hashtags are what we, as content marketers, should be keeping an eye on to be able to make the most of hot trends.

How are social media networks sharing their hot trends with us? Let’s see!

Twitter lets you see “trends” whenever you go to your stream. You can see “location-based” trends, those that are trending near you, or you can activate “tailored trends”, those that are based on your location and who you follow

**How twitter trends work**:

This algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter that matter most to you (official source).

**Tools**:

1. Hashtagify

Hashtagify has their own chart of trending hashtags. Each hashtag in it has a “breakout date” and a “breakout score”. You can see hashtags trending last month, last week, or just now.

2. TrendsMap.com

TrendsMap is the geo-visualization of trending Twitter topics. If nothing else, it’s fun to use (and it may come quite in handy for local marketers too!)

## Google Plus

You can find trending hashtags if you go to the /explore section of Google Plus.

**How Google Plus trends work**:

Unlike Twitter, Google’s hot trends are deliberately de-personalized:

Circles give you a personal lens on all this activity, helping you focus on updates from your family or your favorite celebrities. But sometimes you want to know

what the world is so excited about. Whether it’s breaking news or beautiful photos, you just don’t want to miss anything. With this in mind, we’re launching “What’s Hot” on Google+, a new place to visit for interesting and unexpected content (Source).

## Vine

Vine, the fastest-rising visual network, launched trending hashtags in April 2013.

**How Vine trends work**:

To surface that content, we’re introducing trending hashtags, which show you the fastest-rising hashtags on Vine. These hashtags signify those that have moved up quickly in popularity; they aren’t necessarily the hashtags with the most posts. (Source)

Facebook has not yet added trending feature (They are definitely planning though). All we are lucky to have there is “Related” hashtags but even them are not easy to dig:

What other social network has trending hashtags? Please share in the comments!

## 98 Responses

New @webuildpages: How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/s1p63P7PJ9

@NinjasMarketing How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/zTF1XYmaVy

How Trending Hashtags Work: Twitter, Google Plus, Vine: Hashtags are our new keywords. When used right, they c… http://t.co/isHg6XCQfD

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/LI9a4RtnMM via @NinjasMarketing

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/5eajR0lvOL

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/q3AV6kAG2c #OnlineMarketing

Still have use. “How Trending Hashtags Work: Twitter, Google Plus, Vine”: http://t.co/NZS3b420z4 #hashtag

RT @IAmTeamClassic: How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/LI9a4RtnMM via @NinjasMarketing

Thanks for this breakdown. I have got to start doing a better job of using the hashtag feature. I appreciate the mention of these tools. I will definitely be looking into these.

RT @IAmTeamClassic: How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/LI9a4RtnMM via @NinjasMarketing

RT @IAmTeamClassic: How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/LI9a4RtnMM via @NinjasMarketing

Internet #marketing Ninjas Blog,

http://t.co/j8t1q9B8Jo

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/tf5yi0uyPU via @ninjasmarketing by @seosmarty

RT @kikolani: How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/tf5yi0uyPU via @ninjasmarketing by @seosmarty

RT @kikolani: How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/WuSgU9lzRk via @ninjasmarketing by @seosmarty

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/nYVO4USKtn

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/dLEZhU7bSZ http://t.co/ExUCSWESvJ

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/raq8npuWFM http://t.co/VThDBX3n3H

RT @seosmarty: How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/nYVO4USKtn

RT @seosmarty: How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/nYVO4USKtn

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/Ont7ZkRVHC

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/RyGW1XVnsq

Very useful advice RT “@seosmarty: How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/a02JWYkWAG“

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/xkzIJj8xy1

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/78j0RqhQSQ

RT @seosmarty: How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/nYVO4USKtn

“@toprank: How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/TihlcQWy1P”

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing #OnlineReputation http://t.co/lhfKIJMbp3 http://t.co/ohNgHvxsZu

RT @toprank: How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/Wspx94X8pY

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/UyZGPWXfez

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing #OnlineReputation http://t.co/gLqTmbWL8W

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing #OnlineReputation http://t.co/98mglgk5KI http://t.co/UAYXEWTItv

RT @B2BOnlineMktg: RT @toprank: How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/Wspx94X8pY

Suivre les tendances des hashtags. Plus vite que les mots cles. http://t.co/8Rk1FkuP2O #seo #smo EN

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/KR1RuuQi5f

RT @renaudjoly: Suivre les tendances des hashtags. Plus vite que les mots cles. http://t.co/8Rk1FkuP2O #seo #smo EN

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/fUv66yNYEc #SEO #SEOBEES

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/QLFeNphIyd #harrogateseo

How Trending Hashtags Work: #Twitter, Google Plus, #Vine

http://t.co/tsUs5vz60R

via @seosmarty @NinjasMarketing

RT @renaudjoly: Suivre les tendances des hashtags. Plus vite que les mots cles. http://t.co/8Rk1FkuP2O #seo #smo EN

RT @renaudjoly: Suivre les tendances des hashtags. Plus vite que les mots cles. http://t.co/8Rk1FkuP2O #seo #smo EN

How #Trending #Hashtags Work: #Twitter, #GooglePlus, #Vine @NinjasMarketing http://t.co/WYvycjYZLO

Suivre les tendances des hashtags. Plus vite que les mots cles. http://t.co/sZ5EWJXMLT #seo #smo

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/euSb4tUyat via @ninjasmarketing by @seosmarty

RT @renaudjoly: Suivre les tendances des #hashtags. Plus vite que les mots cles. http://t.co/oIgOJLaVTb #seo #smo

How Trending #Hashtags Work: Twitter, Google Plus, Vine [email protected]

http://t.co/Cv46SDfmyj

How Trending Hashtags Work: Twitter, Google Plus, Vine

http://t.co/4Nmgo4zREG

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/bYyYLt8To5

How Trending Hashtags Work: Twitter, Google Plus, Vine

http://t.co/YvETyKuT0S

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/URXlXoAlbJ

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/pIrbkSbM37

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/qkZu5bcEEo

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/jBVTaazezt

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/OE9PMzejLN

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/AkfEBNaeDB

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/qATkMY9Zos

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/KxsGT9gPnF

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/dDjTEVJMkX

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/zPTcZ4L5fY

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/ee1YzhOdFW

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/kpADiDB667

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/EUDcpUumcD via @ninjasmarketing by @seosmarty

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing http://t.co/CSJe6YP62K

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing #OnlineReputation http://t.co/OWDVxrlqpB

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing #OnlineReputation http://t.co/00IzOnaNYr http://t.co/8SGFbsW5R0

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/G0hTa1NTFV

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing #OnlineReputation http://t.co/Dsah9r4SHW http://t.co/87heCHk1Ad

How Trending Hashtags Work: Twitter, Google Plus, Vine @NinjasMarketing #OnlineReputation http://t.co/n3O6Elc2GY

How Trending #Hashtags Work: Twitter, Google Plus, Vine. http://t.co/uis6vJUhbz via @seosmarty #smm

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/iJXKmjAokh #popular #trending #hashtags

‘How Trending Hashtags Work: Twitter, Google Plus, Vine’ by @NinjasMarketing http://t.co/4qnCxbYL5x

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/8hG55W8jgB

RT @hashtagify: How Trending #Hashtags Work: Twitter, Google Plus, Vine. http://t.co/uis6vJUhbz via @seosmarty #smm

RT @hashtagify: How Trending #Hashtags Work: Twitter, Google Plus, Vine. http://t.co/uis6vJUhbz via @seosmarty #smm

RT @hashtagify: How Trending #Hashtags Work: Twitter, Google Plus, Vine. http://t.co/uis6vJUhbz via @seosmarty #smm

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/95tl6vhp3E

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/7EN0QNwaI8 | via @LookSocialMedia #socialmedia

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/l84WVfK3jV

How Trending #Hashtags Work: Twitter, Google Plus, Vine http://t.co/cRhVjkVgV9. #seo

How Trending Hashtags Work: Twitter, #Google+ Plus, Vine http://t.co/VCWAUbRQ8j

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/l84WVfK3jV #socialmedia #hashtags

How Trending Hashtags Work: Twitter, Google Plus, Vine by @NinjasMarketing http://t.co/IlSZ3nDJj8

‘How Trending Hashtags Work: Twitter, Google Plus, Vine’ by @NinjasMarketing http://t.co/ihtZfkjtT1 @jojobu @erbenspeggen

RT @cathyemlc: ‘How Trending Hashtags Work: Twitter, Google Plus, Vine’ by @NinjasMarketing http://t.co/ihtZfkjtT1 @jojobu @erbenspeggen

RT @cathyemlc: ‘How Trending Hashtags Work: Twitter, Google Plus, Vine’ by @NinjasMarketing http://t.co/ihtZfkjtT1 @jojobu @erbenspeggen

How #Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/WUSjWw0Zym

How Trending Hashtags Work: Twitter, Google Plus, Vine – http://t.co/DL8r2iJ3r5

How Trending Hashtags Work: Twitter, Google Plus, Vine #BusinessDevelopment #SocialMedia http://t.co/xbPqklcYWO

How Trending Hashtags Work: Twitter, Google Plus, Vine #BusinessDevelopment #SocialMedia http://t.co/zigqzQMlUU

How Trending Hashtags Work: Twitter, Google Plus, Vine #BusinessDevelopment #SocialMedia @ILoveVictory100 http://t.co/KJ7CLWgGp9

How Trending Hashtags Work: Twitter, Google Plus, Vine #BusinessDevelopment #SocialMedia @ILoveVictory100 http://t.co/0g43saxvLK

Great insight from @ninjasmarketing. Joined #sfima #twitter & #OfficceDepot & found this great link http://t.co/hcauM07ey4

How Trending Hashtags Work: Twitter, Google Plus, Vine http://t.co/17HD2hZvie @jojobu @ERbenspeggen @PRSAofNWPA

Comments are closed.