Social Media Content Calendar: Your Key to Successful Social Media Marketing Strategy
Social media marketing planning is key to successful content marketing. It makes your team more productive and allows you to catch all the seasonal trends and trending hashtags. Furthermore, it streamlines content planning and helps you focus more on community building aspects and other long-term goals of social media marketing. One of the best ways […]
7 Social Media Analytics Companies To Keep An Eye On
Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off […]
Social Media for Business 101
Why is social media important for businesses? A comprehensive social media strategy is imperative to business success in a digital world. 93% of marketers are using social media for business – are you part of the 7% that doesn’t? Social media is more than simply making posts on Facebook and responding to customers on Twitter. […]
How to Generate Leads from Twitter (For Free)
Twitter can be used for pretty much anything. You can launch a political campaign, start a non-profit hashtag movement, spy on your competitor, track down your long lost friend… it is a world of opportunities on a single open platform. It is no surprise that people have been turning to it for professional uses over […]
Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified [Updated]
Since the start the web anonymity has been quite a hot controversy in social media world. On one hand, everyone has the right to remain anonymous online to avoid personal attacks. On the other hand, social media networks have been trying to promote “real” connections which resulted in many of them forcing “real name” policy […]
Useful Community Management Time-Saving Tips: How to Get Things Done!
Nowadays we are all community managers to some extent (many of us own blogs, moderate Google Plus communities, participate in Facebook groups, etc.) We interact with our readers daily trying to learn from them, we tweet to our mentors, we collect feedback, help to promote our friends’ posts while sharing our own, we kill spam, […]
How to Boost Your Social Media Following With Expert and Influencer Quotes!
I would like to start this post off with, fittingly enough, one of many expert quotes about social media: “Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.” ~ Francois Gossieaux, […]
15 Resources to Bring Your Social Media Marketing Strategy to the Next Level
Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day. Social media is all about variety though: Tactics change […]
10 Free Books on Social Media to Add to Your Summer Reading List
Social media in all its forms has become something more than the optional step into the modern business model it used to be. Now it is mandatory. Businesses from large corporations to tiny “mom and pop” shops are expected to have an online presence of some level. Not having a Facebook page or a Twitter […]
Tweet This! How to Tweet Quotes: Tools and WordPress Plugins for Tweetable Quotes
I share almost everything I like and read on Twitter. I think Twitter is the link-friendliest network. I can share only 2-3 links on Facebook (not to be too annoying and linky) but Twitter is never tired of links. But tweeting an article title is boring: More often, when reading, I feel like tweeting what […]