Full Service Internet Marketing Company & Internet Marketing Tools
- Blog
Recent Posts- What to Do When You See Your Organic Rankings Decline with Bill Hartzer
- How (and Why) to Do Domain Background Check with Bill Hartzer
- How to Move Your Site to a New Domain with Bill Hartzer
- Product-Driven SEO: What Most SEOs Are Missing Out These Days with Rand Fishkin
- Domain Names and SEO with Bill Hartzer
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- The Complexity of Measuring SEO Strategy
- Google’s “People Also Ask” (Related Questions): What They Are, and Why You Should Care (Updated)
- How to Plan Your Content Creation Strategy?
- What is Semantic SEO? – With Bill Slawski
PPC Management
The strategy you need to get the most qualified leads for your spend.
At the heart of direct marketing is developing relationships with the right audience at the right time. PPC Management, or Pay Per Click Management, is a valuable part of any marketing effort both for the exposure to your target audience and the critical audience intelligence a good PPC management campaign provides.
Get your brand in front of the right customer, in the right place, at the right time, and on the right device.
Increase Return on Investment (ROI), increase revenue and reduce marketing cost.
Provide solutions for lead generation, ecommerce, display, and international businesses.
Internet Marketing Ninjas capabilities include:
Search Marketing
Identifying and eliminating poor-performing key phrase variants and identification of new high-performing phrases for use in Google Adwords and Bing Ads.
Display Advertising and Remarketing
Reaching high value audiences using geographic, behavioral, and contextual targeting, as well as recapturing lost visitors using remarketing.
Ecommerce and Product Listing Ads (PLA)
Reaching high value audiences using geographic, behavioral, and contextual targeting, as well as recapturing lost visitors using remarketing.
Social Media Advertising
Ability to target audiences on all major social platforms, including Social Media PPC Facebook LinkedIn Twitter, and more!
Conversion Optimization
Extensive usability services spanning heuristic/cognitive analysis, user testing, functional testing, landing page optimization, and more.
Analytics and Attribution Support
Troubleshooting and identifying digital measurement opportunities.
PPC Management Services :
- Discovery process, account audit, and development of campaign strategy
- Targeting using audience segmentation and persona data, social listening, key phrase insights, and more
- Competitive research
- Account structuring
- Continuous creative development and testing
- Location targeting and mobile targeting
- Bid management
- Monthly calls and reporting on campaign performance
PPC Evaluation :
- Conduct a comprehensive audit of your accounts
- Conduct competitive research
- Review and recommend creative ads
- Review analytics to ensure proper goal and/or ecommerce configuration
- Provide ready-to-implement actionable recommendations for execution as part of ongoing PPC management.
Pay Per Click Management And Search Engine Optimization
A PPC campaign offers more control over results than organic Search Engine Optimization (SEO). With effective Pay Per Click management, you have the ability to compete relatively quickly for phrases that will take much more time to secure using earned media methods such as SEO. While a new website sometimes takes a lot of time to rank well on search engine result pages (SERPs), solid Pay Per Click campaign management can create traffic almost instantly through use of Google Adwords, Bing Ads and more. Leveraging Paid Search and SEO together helps create synergy and can create a ‘halo effect’ that improves the performance of both channels.
PPC Management And Content Marketing
Social media platforms and new display advertising networks centered around sharable content provide an exciting opportunity to help get the right assets in front of your target audience, to attract referrals and citations. However, if executed with the wrong assets or on the wrong platform, these campaigns can be very costly with a very low return. Internet Marketing Ninjas has extensive experience leveraging advertising platforms to support and improve return on content marketing efforts.