The latest SEO Industry news, notes, and chat.
According to YouTube, tagging is one of the most important ways to rank your video in YouTube search results: Tags help users find your video when they search the site. When users type keywords related to your tags your video will appear in their search results. YouTube does consider user engagement as well (like number of views, views in common and user “retention”) but tagging is the *first* step to… [Read More…]
A few weeks ago Google announced support for a new link attribute rel=”sponsored” (together with its sister attribute rel=”ugc”). In addition, they also mentioned that rel=”nofollow” attribute will become even fuzzier than it used to be as Google was going to start using it as a “hint” rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements. To… [Read More…]
Search traffic remains one of the major sources of traffic and conversions to any website. Keep your organic search visibility in mind when working on your most important “money pages” (i.e. those that drive direct sales). In this article I’ll go you through both basic and advanced keyword research tactics for your product pages that will also positively impact conversions. Keyword research lies at the heart of any marketing campaign,… [Read More…]
If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. In this box are a series of questions involving the search term you looked for. Each of these questions can be expanded using a drop down menu to see the answer. The answers offer a link for continued reading in the page they have been drawn from as… [Read More…]
As we become more and more reliant on using smartphones, mobile marketing becomes more critical for modern brands. Certain trends have become obvious, and ignoring them puts a serious damper on our branding results. Here are mobile marketing trends that you absolutely have to pay attention to, and should consider implementing before we hit 2020. 1. Omnichannel Marketing You have to keep in mind that not all mobile interactions start… [Read More…]
Lots of online businesses and digital publications are going global these days and we have to thank the Internet for giving us this incredible opportunity. Yet, even though it has been around for years now, international SEO is also unbelievably confusing. There are a lot of “it depends” in this area, so I did my best to collect clear answers to a few possible cases. How to optimize for multiple… [Read More…]
Want to make it on Sideshare? You should, it is one of the most under-praised yet powerful tools out there right now. Since LinkedIn stepped up and took it under their wing, it has even more social clout. Professionals that want to connect with other industry powerhouses should be jumping on board, stat. The problem is that not many users know how to make it really work for them. Which… [Read More…]
You can invest ton of time and money into marketing your website but all your effort will be wasted if your site is down. Uptime is the biggest usability and conversion hurdle… The biggest, yet often most overlooked. How to Monitor a Website: Tools Don’t let yourself fall prey to the same mistake. Here are some easy to use monitoring tools that will tell you the second your users lose… [Read More…]
Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off the web. While many offer tools to allow you to measure your own analytics, others… [Read More…]
I am a huge believer in content. Providing great trendy content is by the most reliable and efficient way to market your site. No wonder many Internet marketing companies are switching to various content marketing services. However producing great content on a regular basis may be overwhelming (and as many people believe, impossible). Coming up with new and new great and popular article ideas is something we are all struggling… [Read More…]
The web audience is changing. With mobile and voice search, the shopping journeys are becoming more fragmented and harder to predict, the attention spans are getting even shorter and the content supply is often greater than demand. Consequently, it is increasingly important to understand how your site users are interacting with the page elements, and what you can do to better engage them. What is User Engagement? Put simply an… [Read More…]
Competitor marketing is pretty much the obsession of every business owner out there. They want to know what the other guy is saying, doing and what is working. They also want to know what isn’t working, so they can swoop in and poach their customers (admit it, you do this any time you can). But keeping up with the competition’s moves is hard and without the right tools you will… [Read More…]
Why is social media important for businesses? A comprehensive social media strategy is imperative to business success in a digital world. 93% of marketers are using social media for business – are you part of the 7% that doesn’t? Social media is more than simply making posts on Facebook and responding to customers on Twitter. A strong social media presence is a critical part of the purchase decision making process…. [Read More…]