How to Make Your Blog Part of Your Search-Driven Sales Funnel
The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. Businesses have blogs because they […]
- 10-04-2022
- Blogging
Location and Proximity: How to Rank Your Business for Multiple Location-Based Queries with Ben Fisher
Location is the strongest local ranking factor, so is there any way to rank for multiple locations? To discuss local rankings, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, were joined by Ben Fisher, Google’s trusted Business Profile Product Expert. Ben Fisher is Co-Founder of Steady Demand and Diamond […]
- 09-20-2022
- Local Marketing
What Is Google Business Profile and How to Optimize Your Profile in Google with Ben Fisher
Google Business Profile (formerly known as “Google My Business” and still referred to by many marketers as “Google Local”) provides local businesses with a unique opportunity to be found on Google and Google Maps. How does it work and how to optimize your Google Business Profile? To discuss Google Business Profile, Jim Boykin, founder and […]
- 09-15-2022
- Local Marketing
Naming Your Business for Better Local SEO Visibility with Ben Fisher
Your business name plays a huge role when it comes to your Google Business Profile rankings. Just like in early days, businesses were trying to find a name that starts with an “a” to get listed on top of Yellowbook listings, these days local businesses find it effective to put keywords in their names to […]
- 09-07-2022
- Local Marketing
How to Deal with Fake Reviews on Google Business Profiles with Ben Fisher
Being able to collect social proof is huge, and Google Business Profile provides a perfect platform for that. But it also leaves a business vulnerable to blackmailing. Fake reviews remain a huge problem not just for Google but for Facebook as well. To discuss local customer reviews and dealing with fake reviews, Jim Boykin, founder […]
- 08-30-2022
- Local Marketing
How to Avoid Being Suspended on Google Business Profile (& Get Reinstated When You Are) with Ben Fisher
Being suspended on Google Business Profile is nothing unheard of. Lots of businesses have their listings suspended. How to avoid being suspended and how to get reinstated when you are? To discuss Google Business Profile suspensions and reinstatements, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, were joined by […]
- 08-23-2022
- Local Marketing
How to Build an Effective Digital Marketing Team with Truman Hedding
Building an efficient digital marketing team is tough! There are all those choices: Should I hire someone with experience? Should I train in-house? What’s more affordable? What will give better results in the long run? How to hire the right people? To discuss building and managing an effective digital marketing team, Jim Boykin, founder and […]
- 08-18-2022
- SEM Industry
PPC DO’s and DONT’S with Truman Hedding
Pay-Per-Click advertising is one of the most efficient ways to buy relevant traffic. And yet, too often businesses are not implementing the tactic properly. What are the most common mistakes businesses make when investing into PPC advertising? To discuss pay-per-click advertising, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, […]
- 08-10-2022
- Marketing
SEO Technical Audit: What to Look at When Crawling Your Site with Bill Hartzer
Crawling your site is an integral part of an SEO audit. But are you doing the most of that crawl? Are there things you are missing? What are the most important things to look at when crawling your site, especially those beyond the obvious, i.e. broken links and images. To discuss technical audits, Jim Boykin, […]
- 08-08-2022
- Search Engine Optimization
What is the Future of Affiliate Marketing with Truman Hedding
Affiliate marketing has changed a lot since it started. With the ever-changing Google’s rankings and the growing popularity of social media, affiliate marketing has been evolving to adjust and grow. What is affiliate marketing now and how is it different from what it used to be? What’s the future of affiliate marketing? To discuss affiliate […]
- 08-04-2022
- Marketing
