The latest SEO Industry news, notes, and chat.
Today, I’m happy to announce the launch of our first paid tool from the Internet Marketing Ninjas tool division, Ninja Tools: The Featured Snippet Optimization Tool. Featured snippets have been exploding over the past few years: Last year, one study showed that about 30% of searches in Google were showing featured snippets at the top of the search results page. According to the data we’ve collected over the past two… [Read More…]
Your brand is delicate. It can be compared to rare lily, having to be coaxed carefully and softly into full bloom. What does that mean for your brand? You have to very deliberately curate and grow it, avoiding the many pitfalls that even big brand often fall into. One single brand image problem and you could lose a chunk of your user base. A good strategy for cultivating a strong… [Read More…]
Whenever you are trying to talk to your clients about actually attracting links (versus building them), there are always two types of excuses: either the niche is too boring, or there are no technical capabilities (in terms of a good design team and experience). I don’t believe in boring niches – neither do I believe in the absence of design skills that would be able to prevent you from building… [Read More…]
According to Wordstream, by 2019, 80 percent of the global web traffic is going to be video traffic (and this doesn’t even include video exchanged through peer-to-peer (P2P)). Moreover more than 100 hours of video are being uploaded to YouTube every minute (Source: Facts.zone). Video content has been on the rise for a few years now. Unless you are joining now, it’s going to be pretty crowded pretty soon. Note:… [Read More…]
Competitor marketing is pretty much the obsession of every business owner out there. They want to know what the other guy is saying, doing and what is working. They also want to know what isn’t working, so they can swoop in and poach their customers (admit it, you do this any time you can). But keeping up with the competition’s moves is hard and without the right tools you will… [Read More…]
As-you-type search suggestions can be an awesome source of content inspiration because they provide a valuable insight into what people tend to search for when typing in their base term. It’s nice to see different tools popping up that use Suggest data in different ways. Today I am sharing five of them: They are all free, some of them offer optional registration and provide different ways to play with as-you-type… [Read More…]
Eyeballs are getting harder and harder to grab, especially on Facebook, where the auto-play feature has completely changed the landscape of the platform, both on desktop and mobile. Right now, video is the most engaging Facebook format. Uploading 60-90 second, funny, evergreen videos with captions and short text introductions is one of the most successful tactics to slow down scrolling on the app, at least according to Buzzsumo. A good… [Read More…]
There are so many visual marketing tools out there that it is turning what used to be a rather arduous task into a simple process anyone can do in half the time. No one has a single excuse for why they aren’t implementing visuals of all kinds into they social media and website content. It is just so easy these days, and it takes hardly any effort at all. But… [Read More…]
Since the start the web anonymity has been quite a hot controversy in social media world. On one hand, everyone has the right to remain anonymous online to avoid personal attacks. On the other hand, social media networks have been trying to promote “real” connections which resulted in many of them forcing “real name” policy on their users. Let’s see what the “real name” policy is these days: 1. Facebook:… [Read More…]
An editorial calendar is where you keep track of what you plan to publish, how, where, and why over time. It enables you to think ahead, remember creative ideas, and plan your time wisely. Most people have an editorial calendar of some kind, even if it is only their ideas for the next week in their head. However, not having an editorial calendar can result in missed deadlines, a lack… [Read More…]
Nowadays we are all community managers to some extent (many of us own blogs, moderate Google Plus communities, participate in Facebook groups, etc.) We interact with our readers daily trying to learn from them, we tweet to our mentors, we collect feedback, help to promote our friends’ posts while sharing our own, we kill spam, we do lots and lots of *tiny* things every moment… What about if we do… [Read More…]
Researching niche questions is a great way to come up with awesome content that spreads, especially when it comes to timely and seasonal content. Here’s an example of question research that will come in handy for your next year’s content planning. Guys from Serpstat collected the most outstanding questions with the words “New Year” and “Christmas” for Google US. The data was obtained using “Search questions” feature which is something… [Read More…]
I would like to start this post off with, fittingly enough, one of many expert quotes about social media: “Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.” ~ Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media An oversimplification, maybe, but a… [Read More…]
