The latest SEO Industry news, notes, and chat.
I believed in scholarship link building back about 15 to 20 years ago. It was a novel concept that seemed legit. Offer a scholarship on your website, then write to every school and college and ask them to add a link to your scholarship page on their site. Problem is, is that between about 2008 and 2020, at every conference that has a link building panel, someone stands up and… [Read More…]
We’ve talked about search and social snippets before. A rich snippet is what you see below your search listing enriched with rating stars, author information, a thumbnail, etc… scraped from the linked page. Google ranks videos inside so-called video carousels. Inside video carousels, Google often shows: The video thumbnail (which implies it’s a video) The date the video was published The author of the video Video’s moments (which are often… [Read More…]
[Updated 2021/06/25] Eyeballs are getting harder and harder to grab, especially on Facebook, where the auto-play feature has completely changed the landscape of the platform, both on desktop and mobile. Right now, video is the most engaging Facebook format. Uploading 60-90 second, funny, evergreen videos with captions and short text introductions is one of the most successful tactics to slow down scrolling on the app, at least according to Buzzsumo…. [Read More…]
Visualization is key to properly conveying numbers and percentages online. Human beings are visual creatures. We do better seeing representations than we do hearing or reading stats. Therefore visualization is the marketing goldmine: Graphs and charts are much more sharable than many other types of images. More importantly, graphs seem to trigger more clicks because people are curious to see the details. Charts and graphs make great visual tweets, infographic… [Read More…]
My first lesson in creating SEO content: Try not to be awkward. The inclusion of well-researched keyword phrases in your content is crucial. But it’s just as important to include these words and phrases in a way that flows, reads well, and doesn’t alert the reader to your attempts to sneak in these phrases. I wrote the phrase “try not to be awkward” on a sticky note and attached it… [Read More…]
Among newer SEO issues that have become a widespread problem is so-called “Mixed Content” issue. Let’s find out: What mixed content is How to spot and fix the mixed content issue What Is Mixed Content? Mixed Content issue occurs when a secure page serves non-secure content (images, videos, but also scripts, styles, etc.) Mixed content occurs when initial HTML is loaded over a secure HTTPS connection, but other resources (such… [Read More…]
On March 5 Google announced what we all knew had been coming: The Mobile-First index is now the default for the whole web. Previously, you had to wait for a notification in your Search Console to be sure Google is using your site’s mobile version to index your pages. Now mobile-first indexing is the default for everyone. And while this has been coming for ages, the SEO community is still… [Read More…]