The latest SEO Industry news, notes, and chat.
IMN is pleased to announce our Summer 2017 Click Through Rate Study, now available in Whitepaper format in the Resources section of our website! It’s been a while since we’ve last written about this topic, and since last summer, there have been multiple changes to both the algorithms that determine the organic rankings AND the visual presentation of the SERPs. These changes include: Mobile Friendly Update (#2!) 4 Pack of… [Read More…]
This week Webmaster World challenges marketers to think about how they would generate traffic without Google as a thought experiment. Cre8asiteforums members discuss if link buys in the past paid off long term. SEOChat members discuss ways to get new SEO clients, if you’re just starting your SEO consulting practice. Over on Threadwatch, a question is posed on decentralized search engines and if they can really disrupt the search market…. [Read More…]
Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche influencers to spread the word. Here are 5 steps to marketing your knowledge online and… [Read More…]
In the last couple weeks, we’ve seen a legislative and legal shift in tides for both Google and Facebook in a number of their biggest markets, see the perspectives and forum member commentary below. Members also discuss a upward trend of bot traffic and new “muting” capability on twitter. July 12 “Battle for the Net” With Facebook and Google taking part over Net Neutrality The latest chapter in the battle… [Read More…]
Googles featured snippets are the new Google authorship, albeit less exciting because featured snippets steal links from publishers in SERPs. Whether you like them or not, that’s the change we have to deal with because if you are not featured, your competitor will. Here are three recent studies of Google’s Featured snippets you need to be aware of: 1. Ahrefs Study of Featured Snippets Read the full study here: Ahrefs… [Read More…]
This week’s biggest news was Google being fined 2.42bn euros by the European Commission after it ruled the company had abused its power by promoting its own shopping comparison service at the top of search results. Below we highlight the most indepth discussion of the news you’ll be able to find online. In other news, Facebook is shifting its focus towards its groups functionality and Google recommends moving sites from… [Read More…]
I share almost everything I like and read on Twitter. I think Twitter is the link-friendliest network. I can share only 2-3 links on Facebook (not to be too annoying and linky) but Twitter is never tired of links. But tweeting an article title is boring: More often, when reading, I feel like tweeting what it’s said in the body. Tweeted quotes stand out, they always trigger an active discussion… [Read More…]
This week members discuss dwell time and page speed and how much of a role exactly they may play in ranking. Also, Snapchat unveils a new publisher tool and Google opens up Google Job Search to the dev community. Is Dwell Time A Ranking Factor? Member KernelPanic, references a 2011 blog post from bing about how they use dwell time as a ranking factor. Ann Smarty brings up that Google… [Read More…]
Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People like sharing videos Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie… [Read More…]
This week has been the week of “what took so long”: Instagram is finally taking an action on fake followers and Firefox is finally addressing its speed issues. In other discussions of note, members provide tips for how webmasters can control for “dodgy” reviews, Google provides a not-so-clear clarification on duplicate content, and more! Instagram Clamps Down on Bots and The Companies Running Them The consensus on Webmaster World seems… [Read More…]
Reddit is the content marketer’s goldmine: It inspires viral content, shows you what people seem to love sharing and offers a great venue to market content to get it discovered by journalists and bloggers. Building up your Reddit presence is tough: There are no shortcuts and Reddit Karma is fast to lose and time-consuming to establish. Participating in trending Subreddits allows you to easier interact and better understand what’s hot… [Read More…]
This week has been rich in interesting discussions! Forum members have been talking about Google’s planned Chrome Adblocker, 2017 State of the Internet Trends report, Google’s drop of NOODP meta tag support and what it means for marketers and marketing conferences. Here are our highlights: Report: Google Plans Ad Blocking in Chrome In a perplexing move, Google announced that they plan to release their own adblocker. To quote the referenced… [Read More…]
Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off the web. While many offer tools to allow you to measure your own analytics, others… [Read More…]
