The latest SEO Industry news, notes, and chat.
Admit it, you spend well over the healthy amount of time on YouTube. We all do. With so much content, from amateur videos to professional films, being uploaded every day, it is an irresistible distraction and a bit of a productivity hazard… as well as a huge creativity booster! Youtube is a fantastic platform with a lot to offer. These eight cool YouTube tools will help you get the most… [Read More…]
This week there have been some interesting news from Facebook, with announcements that they will no longer be counting accidental clicks and that load time will now be feed ranking factor. Members also discussed the state of AI and if the current AI techniques are all that they are promoted to be. In Google news, members weigh in on recent changes to the Google Quality Rater Guidelines. FB Says its… [Read More…]
Youtube stores lots of valuable information. I find myself searching Youtube more and more often. It’s an awesome way to enhance your research, check your competitors’ visual tactics and even manage your own product reputation. For some reason, Youtube’s own search engine has always been somewhat lacking and while it has nice filters and supports handy search operators, it’s not quite usable. I have easier time to use Google to… [Read More…]
It’s been another busy week in search with a number of interesting Google announcements including a Search Console refresh and a new badge feature in image search. In highlighted discussions, Webmasters discuss what it means to be a Webmaster, revisiting pixel width, whether AMP is a ranking factor, and more? Google Search Console Refresh & Some New Reports Picked up on Threadwatch is news that Google Search Console finally gets… [Read More…]
Social media in all its forms has become something more than the optional step into the modern business model it used to be. Now it is mandatory. Businesses from large corporations to tiny “mom and pop” shops are expected to have an online presence of some level. Not having a Facebook page or a Twitter account can actually lose you business. The best way to learn about social media is… [Read More…]
Over the last couple weeks there has been extensive discussion around potential algorithm updates in July. Webmasters were reporting issues with Bing Webmaster Tools and Google Search Console reported a data anomaly in search analytics data. We also say good bye (or good riddance depending on your point of view) to Adobe Flash, and more. July Algorithm Changes Read full discussion here This months Google update thread on Webmaster World… [Read More…]
IMN is pleased to announce our Summer 2017 Click Through Rate Study, now available in Whitepaper format in the Resources section of our website! It’s been a while since we’ve last written about this topic, and since last summer, there have been multiple changes to both the algorithms that determine the organic rankings AND the visual presentation of the SERPs. These changes include: Mobile Friendly Update (#2!) 4 Pack of… [Read More…]
This week Webmaster World challenges marketers to think about how they would generate traffic without Google as a thought experiment. Cre8asiteforums members discuss if link buys in the past paid off long term. SEOChat members discuss ways to get new SEO clients, if you’re just starting your SEO consulting practice. Over on Threadwatch, a question is posed on decentralized search engines and if they can really disrupt the search market…. [Read More…]
Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche influencers to spread the word. Here are 5 steps to marketing your knowledge online and… [Read More…]
In the last couple weeks, we’ve seen a legislative and legal shift in tides for both Google and Facebook in a number of their biggest markets, see the perspectives and forum member commentary below. Members also discuss a upward trend of bot traffic and new “muting” capability on twitter. July 12 “Battle for the Net” With Facebook and Google taking part over Net Neutrality The latest chapter in the battle… [Read More…]
Googles featured snippets are the new Google authorship, albeit less exciting because featured snippets steal links from publishers in SERPs. Whether you like them or not, that’s the change we have to deal with because if you are not featured, your competitor will. Here are three recent studies of Google’s Featured snippets you need to be aware of: 1. Ahrefs Study of Featured Snippets Read the full study here: Ahrefs… [Read More…]
This week’s biggest news was Google being fined 2.42bn euros by the European Commission after it ruled the company had abused its power by promoting its own shopping comparison service at the top of search results. Below we highlight the most indepth discussion of the news you’ll be able to find online. In other news, Facebook is shifting its focus towards its groups functionality and Google recommends moving sites from… [Read More…]
I share almost everything I like and read on Twitter. I think Twitter is the link-friendliest network. I can share only 2-3 links on Facebook (not to be too annoying and linky) but Twitter is never tired of links. But tweeting an article title is boring: More often, when reading, I feel like tweeting what it’s said in the body. Tweeted quotes stand out, they always trigger an active discussion… [Read More…]
