How to Do Link Building in 2022-2023
How should we be doing link building in late 2022 and into 2023? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss how link building should work (and how we don’t recommend it working). Link building starts with creating something linkworthy. This could be a very useful tutorial, a niche report, […]
- 11-03-2022
- Link Building
Many sites aren’t using their blog correctly – are you?
Every site we’ve ever looked at has content that is buried so deep into the architecture of the site that it has 0 chance to rank. And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content goes down its archive and […]
- 10-26-2022
- Blogging
Using and Optimizing Images: Search and Social Optimization Cheat Sheets
If you are running a website, there are most likely going to be plenty of images there. While image-specific SEO is very-well explained in a few detailed guides, let’s try to create a very simple and easily-organized guide to using images properly: 1. Free Images You *Can* Use First things first: let’s see where you […]
- 10-12-2022
- Search Engine Optimization
How to Make Your Blog Part of Your Search-Driven Sales Funnel
The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. Businesses have blogs because they […]
- 10-04-2022
- Blogging
Location and Proximity: How to Rank Your Business for Multiple Location-Based Queries with Ben Fisher
Location is the strongest local ranking factor, so is there any way to rank for multiple locations? To discuss local rankings, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, were joined by Ben Fisher, Google’s trusted Business Profile Product Expert. Ben Fisher is Co-Founder of Steady Demand and Diamond […]
- 09-20-2022
- Local Marketing
What Is Google Business Profile and How to Optimize Your Profile in Google with Ben Fisher
Google Business Profile (formerly known as “Google My Business” and still referred to by many marketers as “Google Local”) provides local businesses with a unique opportunity to be found on Google and Google Maps. How does it work and how to optimize your Google Business Profile? To discuss Google Business Profile, Jim Boykin, founder and […]
- 09-15-2022
- Local Marketing
Naming Your Business for Better Local SEO Visibility with Ben Fisher
Your business name plays a huge role when it comes to your Google Business Profile rankings. Just like in early days, businesses were trying to find a name that starts with an “a” to get listed on top of Yellowbook listings, these days local businesses find it effective to put keywords in their names to […]
- 09-07-2022
- Local Marketing
How to Deal with Fake Reviews on Google Business Profiles with Ben Fisher
Being able to collect social proof is huge, and Google Business Profile provides a perfect platform for that. But it also leaves a business vulnerable to blackmailing. Fake reviews remain a huge problem not just for Google but for Facebook as well. To discuss local customer reviews and dealing with fake reviews, Jim Boykin, founder […]
- 08-30-2022
- Local Marketing
How to Avoid Being Suspended on Google Business Profile (& Get Reinstated When You Are) with Ben Fisher
Being suspended on Google Business Profile is nothing unheard of. Lots of businesses have their listings suspended. How to avoid being suspended and how to get reinstated when you are? To discuss Google Business Profile suspensions and reinstatements, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, were joined by […]
- 08-23-2022
- Local Marketing
How to Build an Effective Digital Marketing Team with Truman Hedding
Building an efficient digital marketing team is tough! There are all those choices: Should I hire someone with experience? Should I train in-house? What’s more affordable? What will give better results in the long run? How to hire the right people? To discuss building and managing an effective digital marketing team, Jim Boykin, founder and […]
- 08-18-2022
- SEM Industry
