Featured Results and Google’s De-duplication might be lowering your click through rate in the SERPS.

De-duplication refers to Google’s practice of removing an organic result if the same page appears in other sections of SERPs, like featured snippets and top stories. De-duplication started with featured snippets when Google decided it was a bad user experience for their searchers to see the same page twice per a single search engine result […]

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Google’s Quality Raters Guidelines: Worth Reading?

Google’s Search Quality Raters Guidelines had been discussed by an SEO community for ages, way before Google made them public. It has always been an insight into how Google may interpret “quality”. But just SEOs should use the guidelines? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, are discussing Google’s Search […]

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Does DA Matter when Disavowing Links?

Ever since the introduction of Google’s Disavow tool, it has always been a matter of endless discussions within an SEO community? Which pages or sites should we disavow? Which backlink sources to use to find link to disavow? When should we actually need to use the tool? Jim Boykin, CEO of Internet Marketing Ninjas, and […]

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SEO Content Optimization in 2022 with Jim and Ann

What is considered SEO-friendly content in 2022? This concept has changed a lot since SEO started. Have you been keeping up? How much content do we need for Google to “like” our pages? Whatever you do, don’t create “fluff” content, says Google’s John Mueller on Twitter, so Jim Boykin, CEO of Internet Marketing Ninjas, and […]

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Can Low-Quality Content Hurt Your High-Quality Content?

Ever since Google’s Panda, SEOs have had a continuous debate: Can low-quality pages of the site negatively impact high-quality content and drag their rankings down? Most websites have a bunch of older, thin, outdated content that may have no positive signals (in terms of backlinks and traffic). Can those pages be holding your key pages […]

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