The latest SEO Industry news, notes, and chat.
Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world. There is a reason they are always pushing to get customer email addresses. No matter the size of your enterprise, you can benefit from building an email marketing list. The faster you do it, the sooner… [Read More…]
This week has seen some very interesting discussions around leveraging analytics for SEO, transparency in digital advertising, and of course some interesting technical SEO questions. Analytics is THE engine of change Member iamlost states a case for how analytics can be an agent of change for SEOs who are making do without keyword level metrics, proposing using the data to build detailed personas that can then be used for personalization,… [Read More…]
Instagram is taking over the world! Seriously, according to a study by Hootsuite, in 2015 the average number of photo shares per day on the platform was 70 million. And this year there are even more users, so the number is climbing every day. Obviously it is a network with increasing influence. So you should be taking advantage of it, and the only way to do that properly is by… [Read More…]
Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof… Note: This is a follow up to this article which you may want to check out as well: Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists and Favorites… [Read More…]
On a strategic angle this week, members discuss to what degree you can trust proprietary link metrics in SEO tools. Also, members talk about how the SEO game has changed from the 1990s to present. In the tactical realm, members react to changes in Adsense, Facebook Algo, and consider a of if a site should roll back HTTPS if Google drops your traffic after the migration. Does increase in a… [Read More…]
This week has been rich in interesting updates from search and social platforms. Our forum users have actively discussing Google’s raters getting a cut in hours, Twitter teaming up with Bloomberg, Googlebot ignoring robots.txt directives and more! Please click the links below for more details: Google raters get a cut in hours and start to speak out In this thread, an article is referenced about Google Raters, who work through… [Read More…]
I love Twitter. That was almost love at the first sight. It’s a great idea which became awesome thanks to all the apps that completed it. Here are two absolutely fantastic tools that have some really basic functionality Twitter still lacks: Snapbird: Better search Snapbird is a freemium tool giving you some cool searching options you probably didn’t know you actually needed a lot! In fact, its functionality is so… [Read More…]
This week members asked tough questions about how to evaluate the quality of your links. Google released features to help combat fake news and what this may mean for SEOs Members also discussed to what degree Alphabet, Googles parent company, is a monopoly and how 5 out of the 10 biggest companies are now Internet or computer companies. How do you find links to boost Google rankings? Over on Webmasterworld,… [Read More…]
SEO is among one of the biggest concerns for anyone who is running an online business or website. While there are plenty of marketing techniques that are important, particularly content and social, search ranking is still a crucial element to netting yourself a strong audience. After all, not everyone is going to come across your social media account or blog, but a few targeted keywords could bring them straight to… [Read More…]
Ahoy, and welcome to another weekly update from the Developer Shed Network! Our communities have been positively singing with activity lately – and we’re prepared to relay the song to you here, in blog post form. On WebmasterWorld, forum members are discussing the ad-blocking arms race. Some researchers at Princeton and Stanford think they’ve developed a magic bullet ad-blocker, but will it stand the test of time? In a different… [Read More…]
Twitter is a great connecting tool. It’s much more open than Facebook (You don’t have to be anyone’s friend to get in touch) and much more active than Linkedin. Facebook does allow to send messages to non-friends but for some reason I only receive those using a mobile app. Also you cannot really tag people on Facebook unless you are friends. As for Linkedin, weirdly, I receive several messages a… [Read More…]
Images go hot on social media easier: Images are sharable and eye-catching. Images make better Tweets, attract more plusses on Google Plus, grab attention on Facebook. Images also expand your reach to other social media channels like Pinterest and Instagram. But the key of social media sharing is that it should be productive: If you spend 30 minutes crafting one social media update each time, you won’t have any time… [Read More…]
We’ve got a little bit of the serious and a little bit of the silly for this week’s roundup! WebmasterWorld has threads about Google’s April Fool’s Day pranks that we think you’ll enjoy. Then on SEO Chat, the title thread is an interesting discussion about forum signature links and their potential dangers. In addition to that, we’ve got news about Twitter Lite, Search News Central, organic mobile traffic, and what… [Read More…]
