The latest SEO Industry news, notes, and chat.
Google search results are getting richer and harder to deal with. You cannot copy URLs of search results until you click them. It is impossible to copy the list of URLs ranking on page 1. You cannot do much when trying to analyze search result pages. To make SERP analysis doable, we have come with a new Greasemonkey plugin helping you make sense of Google search engine result pages and… [Read More…]
In these uncertain and unprecedented times, when every business is facing some sort of a struggle (whether it is a lack of demand or the shortage of supply or something else), all of us are trying to figure out how to keep our businesses afloat. Can SEO be part of the solution here? For the most part, it can! Here are a few important steps to adapting your SEO strategy… [Read More…]
Youtube is one the biggest marketing channels out there, yet it is mostly under-utilized by brands. According to Statista, YouTube reached 1.9 billion users worldwide in 2019. In case you are preparing yourself for amplifying your video content through Youtube (which you probably should), here’s an extensive guide for you on Youtube tagging. According to YouTube, tagging is one of the most important ways to rank your video in YouTube… [Read More…]
Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world. There is a reason they are always pushing to get customer email addresses. No matter the size of your enterprise, you can benefit from building an email marketing list. The faster you do it, the sooner… [Read More…]
A few weeks ago Google announced support for a new link attribute rel=”sponsored” (together with its sister attribute rel=”ugc”). In addition, they also mentioned that rel=”nofollow” attribute will become even fuzzier than it used to be as Google was going to start using it as a “hint” rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements. To… [Read More…]
Search traffic remains one of the major sources of traffic and conversions to any website. Keep your organic search visibility in mind when working on your most important “money pages” (i.e. those that drive direct sales). In this article I’ll go you through both basic and advanced keyword research tactics for your product pages that will also positively impact conversions. Keyword research lies at the heart of any marketing campaign,… [Read More…]
If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. In this box are a series of questions involving the search term you looked for. Each of these questions can be expanded using a drop down menu to see the answer. The answers offer a link for continued reading in the page they have been drawn from as… [Read More…]