The latest SEO Industry news, notes, and chat.
Google has continued to focus on rich snippets and featured rich snippets – both in terms of feature releases, spam control, and general trajectory. Over on Twitter, major discussions included the role of backlinks in ranking and page breadth vs. content depth. Over on Webmaster World members discuss the likely repeal of Net Neutrality rules and what it may mean for the web and for customers. Google: A few strong… [Read More…]
For a few years now you can add clickable links (calls-to-action, additional info, contact details, etc) right inside your Youtube video to direct viewers to your site, project, product page, etc. The problem is, while the topic is covered quite well inside Youtube guidelines, it’s scattered so much around the place that you’ll have trouble finding answers to your questions even if you know what you are looking for. Let’s… [Read More…]
What exactly is keyword clustering? To cluster keywords means to group your long overwhelming keyword lists by relevancy. I have done an article explaining keyword clustering in a most easy-to-understand way. At the heart of it, keyword clustering is what it sounds like: you take relevant keywords and arrange them together into groups. Use these keyword clusters to: Better understand your topic Optimize your content for several keyword phrases instead… [Read More…]
When you are seeking visibility for a product, brand or website, social media is a clear necessity in your tool belt. Spanning across multiple websites, formats and audiences, the way you structure your website can make all the difference in the world as to your eventual popularity. Perhaps the easiest way to make the most of social media is connecting with influencers. Think of social media as real estate, whether… [Read More…]
We’ve talked about search and social snippets before. A rich snippet is what you see below your search listing enriched with rating stars, author information, a thumbnail, etc… scraped from the linked page. For video listings, Google often shows: The video thumbnail (which implies it’s a video) The date the video was published The author of the video That image is probably going to attract visitors as well as increase… [Read More…]
One of my biggest passions? Blogs. I love writing for them, I love searching for them and I especially love reading them. The downside to this is that I have a huge number of blogs. I mean there are really lots of great blogs in my niche I need to keep up with. When you have too many blogs to follow, you run into the problem of actually reading them… [Read More…]
This week the biggest discussions centered around the shift from organic to paid over the last two years. Also, Danny Sullivan announced that he will be working at Google in a liaison type role. Search News Discussions: New Findings Show Google Organic Clicks Shifting to Paid View full discussion Growmap, shared a blog post from research from Brian Wood, SEO at wayfair.com, who stated “Over the last two years, the… [Read More…]
YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in a day. Your best bet will always be building a consistent audience. But you still… [Read More…]
The big discussions this week included theories around the recent rankings shakeup and around Googles recent announcement to remove the first click free policy for publishers but is the new approach really a win for publisher? Google also announced that a huge increase to Adwords daily overspend budget limits. Search News Discussions: WMW members Share Theories on SERP Shake Up View full discussion Member GoodROI calls for explanations around the… [Read More…]
Last week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer, i.e. those people who can effect buyers’ decisions. And what’s a better way to accomplish that than to actually get that… [Read More…]
Much of the big discussion this will was around Twitters testing a character limit that is double their existing character limit. Beyond that, there was some interesting discussion around Apples switch to from bing to Google as the search engine for spotlight and Siri. Twitter tests 280 character tweets View full discussion here Twitter announced that it is testing upping the twitter character limit to up to 280 characters. Can’t… [Read More…]
Information is flowing around us all the time. Sensationalized headlines on trendy stories peek at us from the sidebar of Facebook. Enticing hashtags beckon us to discover their meaning. One news story leads to another, and another, and another. Within minutes of getting online in the morning, you can find yourself falling down the rabbit hole. How can you possibly keep track of everything? How are you able to organize… [Read More…]
This week Google presents their proposal for assuging EU anti trust authorities. iOS 11 launched to users with new intelligent tracking prevention. Members discuss how to get accurate rank tracking data and what to do if you’re a well known brand but do not rank for your core short tail term. Google May Open Up Ad Space to Competitors View full discussion In order to meet compliance requirements of European… [Read More…]
