How to Build an Effective Digital Marketing Team with Truman Hedding
Building an efficient digital marketing team is tough! There are all those choices: Should I hire someone with experience? Should I train in-house? What’s more affordable? What will give better results in the long run? How to hire the right people? To discuss building and managing an effective digital marketing team, Jim Boykin, founder and […]
PPC DO’s and DONT’S with Truman Hedding
Pay-Per-Click advertising is one of the most efficient ways to buy relevant traffic. And yet, too often businesses are not implementing the tactic properly. What are the most common mistakes businesses make when investing into PPC advertising? To discuss pay-per-click advertising, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, […]
SEO Technical Audit: What to Look at When Crawling Your Site with Bill Hartzer
Crawling your site is an integral part of an SEO audit. But are you doing the most of that crawl? Are there things you are missing? What are the most important things to look at when crawling your site, especially those beyond the obvious, i.e. broken links and images. To discuss technical audits, Jim Boykin, […]
What is the Future of Affiliate Marketing with Truman Hedding
Affiliate marketing has changed a lot since it started. With the ever-changing Google’s rankings and the growing popularity of social media, affiliate marketing has been evolving to adjust and grow. What is affiliate marketing now and how is it different from what it used to be? What’s the future of affiliate marketing? To discuss affiliate […]
What Is Conversion Rate Optimization with Truman Hedding
Conversion rate optimization is something that has been brought up more and more often these days. But what exactly is conversion rate optimization (CRO) and what does it have to do with SEO? To discuss conversion rate optimization, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, were joined by […]
Google Updates & Penalties with Barry Schwartz
Jim Boykin, Founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, are joined by Barry Schwartz to talk about Google’s updates and penalties, and how to recover your site once you’ve been effected. Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that […]
Cross-Team Collaboration: How to Include All Your Employees into Different Aspects of Digital Marketing
Your brand is delicate. It can be compared to rare lily, having to be coaxed carefully and softly into full bloom. What does that mean for your brand? You have to very deliberately curate and grow it, avoiding the many pitfalls that even big brand often fall into. One single brand image problem and you […]
Youtube: The Best Platform to Develop and Execute Branding Strategies with Truman Hedding
Creating a memorable brand takes time but there is no way to become best-known in your niche without building. To discuss branding strategies and using Youtube to tell your brand’s story, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, were joined by Truman Hedding, the branding expert with years […]
What Has Changed in SEO? with Barry Schwartz
Search Engine Optimization is one of the fastest-moving industries out there which is why it is so exciting. But what really has changed and what are some outdated myths that need to go? Jim Boykin, Founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, are joined by Barry Schwartz to talk about […]
Q&A with Barry Schwartz: How to Become the Ultimate Source by Doing What You Love
If you have been in the SEO industry for just a couple of weeks, you already know who is Barry Schwartz. Barry has been reporting on SEO for almost two decades now, and he remains the ultimate source of SEO news for all this years. Without missing a day, Barry blogs on what has happened […]