How to Plan Your Content Creation Strategy?
Content is fundamental to an SEO strategy on many levels. Content defines your page relevance, creates trust signals, attracts signals, creates a conversion funnel, etc. How to create a content strategy that helps you achieve all those various goals? To discuss creating a comprehensive content creation strategy, Jim Boykin, CEO of Internet Marketing Ninjas, and […]
What is Semantic SEO? – With Bill Slawski
Semantic SEO is a term marketers often use without a clear understanding what it is really about. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, have invited a well-known SEO expert Bill Slawski to discuss what semantic SEO is and how to implement the concept in an SEO strategy. An entity […]
Social Media for Business 101
Why is social media important for businesses? A comprehensive social media strategy is imperative to business success in a digital world. 93% of marketers are using social media for business – are you part of the 7% that doesn’t? Social media is more than simply making posts on Facebook and responding to customers on Twitter. […]
User Experience, Search Intent and SEO: How to Prioritize Your Customer in Your SEO Strategy
User experience is crucial for your business success. These days, consumers are willing to pay for a better experience. On the other hand, consumers’ expectations are high and if you are not meeting those but your competitor does, the consumers will choose your competitor even if your pricing is better. But what really got marketers […]
How Does Google Measure a Good User Experience – with Duane Forrester
A good user experience is crucial for your conversions but it is also a confirmed ranking factor. How may Google be measuring a good user experience? To find an answer to that question Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Duane Forrester, a well-known SEO expert who has over […]
Social Media Content Calendar: Your Key to Successful Social Media Marketing Strategy
Social media marketing planning is key to successful content marketing. It makes your team more productive and allows you to catch all the seasonal trends and trending hashtags. Furthermore, it streamlines content planning and helps you focus more on community building aspects and other long-term goals of social media marketing. One of the best ways […]
How Much Content Does a Site Need and What Should It Be?
One of the most popular questions businesses tend to ask when discussing SEO is How much content do we need? And that aligns with our general need to bring any SEO discussion down to numbers. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss content quantity and how to create a […]
How Does Google Assign Value to on-Page Links? – With Bill Slawski
There have been two interesting articles on how Google may be measuring the value of (internal) links on the page: 1. In this article on whether the location of a link matters for SEO, Google’s John Mueller states: …the location of internal links does not necessarily matter if they are in the body content, footer, […]
Google Made Its Algorithm Public: What Will SEOs Do with It?
The exact algorithm Google is using to rank web pages is something many SEOs would want to know. If you’ve read it, how would you change your SEO methods? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss how they would use the information and if it’s even going to be […]
Featured Results and Google’s De-duplication might be lowering your click through rate in the SERPS.
De-duplication refers to Google’s practice of removing an organic result if the same page appears in other sections of SERPs, like featured snippets and top stories. De-duplication started with featured snippets when Google decided it was a bad user experience for their searchers to see the same page twice per a single search engine result […]