Title Tags and SEO: What Has Changed? What’s Best for SEO?
A title tag is an HTML element that aims at describing the web page the way users and search engines immediately recognize what it is about. Traditionally titles have been the most important ranking signal because Google would use it to generate a search snippet. Titles and Google: What Has Changed? Just like with meta […]
My Competitors’ Backlinks are Manipulative. What should I do?
Most businesses look at their competitors’ backlinks. And in many cases, the common question is “Why doesn’t Google take any action against my competitor’s manipulative links?” Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss competitive backlink research and how to interpret it these days. Whenever you do a competitive backlink […]
Google’s Quality Raters Guidelines: Worth Reading?
Google’s Search Quality Raters Guidelines had been discussed by an SEO community for ages, way before Google made them public. It has always been an insight into how Google may interpret “quality”. But just SEOs should use the guidelines? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, are discussing Google’s Search […]
Does DA Matter when Disavowing Links?
Ever since the introduction of Google’s Disavow tool, it has always been a matter of endless discussions within an SEO community? Which pages or sites should we disavow? Which backlink sources to use to find link to disavow? When should we actually need to use the tool? Jim Boykin, CEO of Internet Marketing Ninjas, and […]
Google’s FAQ Rich Snippets: Generate More Clicks from Your Current Positions
Google search engine optimization is no longer only about ranking higher. It is also about getting the most of your current positions. As Google’s search result pages are becoming richer and more diverse, there are ways to yield more clicks from lower rankings without investing in increasing them. One of those low-hanging-fruit opportunities is Google’s […]
The Recent Google Update – Potential Problems and Solutions
Every other week there’s an (unconfirmed) Google update that is widely discussed around SEO forums and communities. What do you do when you hear about a potential Google algorithm update? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst discuss Google’s update and how to react to yet another one: Question: What […]
SEO Content Optimization in 2022 with Jim and Ann
What is considered SEO-friendly content in 2022? This concept has changed a lot since SEO started. Have you been keeping up? How much content do we need for Google to “like” our pages? Whatever you do, don’t create “fluff” content, says Google’s John Mueller on Twitter, so Jim Boykin, CEO of Internet Marketing Ninjas, and […]
Is there Value in NoFollow Links (and Google Link Attributes) ?
Google has encouraged website owners to use “nofollow” link attribute for years to mark self-serving, user-generated and paid links. Then in 2019, they added two more link attributes – rel=”sponsored” and rel=”ugc” – that would allow them to better understand link graphs. When introducing the two extra link attributes, Google also pointed out that they […]
Can Low-Quality Content Hurt Your High-Quality Content?
Ever since Google’s Panda, SEOs have had a continuous debate: Can low-quality pages of the site negatively impact high-quality content and drag their rankings down? Most websites have a bunch of older, thin, outdated content that may have no positive signals (in terms of backlinks and traffic). Can those pages be holding your key pages […]
Google Penalties Backlog and Mapping Your Backlinks to Known Link Sellers
See the Full Jim and Ann discussion in the video below. Have you recently received a dreaded manual penalty notification alerting you of a manual action Google has taken on your site? If it is backlink-related, you are likely to see a huge drop in organic clicks once you are penalized by Google. Your next […]