Let’s have a Talk about Artificial Intelligence (AI)
Ok…we must talk about AI….it is here NOW, and I predict that 2023 will be the year that AI will have a major impact on nearly Everything.
With the release of ChatGPT a few weeks ago, the world has moved into new era’s of information. AI will change the world as we know it today – I truly believe that, as it takes our intelligence to a new level.
But, for the sake of business today, and for the sake of Google, we must also look at the opportunities, and the limitations, and goods and the bads when it comes to AI.
AI can help give ideas for topics to write (ie, tell it something like, “I offer internet marketing services and I have a website. what are 50 potential services pages that we could write up that might appeal to prospective clients”…. and wa-la, out comes 50 ideas… some of those will be useful, and some will not… but AI can also take it a step further because you can then tell it to write articles about the ideas that it, or you, came up with that could be useful….. there are advantages to having something 1. come up with ideas, and 2, executing those ideas (by writing the ideas).
So, I know that we have several clients who want “As much content as possible, as quick as possible, as cheap as possible” and AI, at first glance, looks like a dream… so let’s dig in a little….
So, in relation to SEO, we need to talk about what Google thinks about AI generated content first. John Mueller has been saying over and over again, and even recently, that Google doesn’t like AI content, and says that it is against the Google Guidelines and can harm your website.
On August 25th and again on December 6th, Google released their first ever “Helpful Content Updates”. According to Google, this update, “generates a signal used by our automated ranking systems to better ensure people see original, helpful content written by people, for people, in search results.” I added the bold to “written by people, for people” because finding and penalizing AI content was one of the main focus’s of those updates.
These are worth reading: .
- Google Says AI Generated Content Is Against Guidelines , SEJ – April 6th 2022
- AI Generated Content Google Guidelines: Will Google Really Penalize Your Auto-Generated Content? – July 28, 2022
- What creators should know about Google’s August 2022 helpful content update – Google August 2022
- More From Google On AI Content – It’s About If The Content Is Helpful – SER November 8, 2022
- Google: We Have Algorithms To Detect & Demote AI Altered Plagiarized Content – SER November 30, 2022
- Google Helpful Content Update 2 – SEL – December 6, 2022
So let’s talk AI programs – below are some AI content programs:
- ChatGPT https://chat.openai.com/ – * Best AI tool that I’ve seen…can do a lot more than just content…it can also write code, and do more.
- Jasper https://www.jasper.ai/
- Writesonic https://writesonic.com/
- articleforge https://www.articleforge.com/
- WordAi https://wordai.com/
- Ink https://inkforall.com/
- AI Writer https://ai-writer.com/
Here are some AI Programs for Video/Image:
Create AI Videos/People https://www.synthesia.io/ and https://humanpal.io/
Create AI Pictures https://labs.openai.com/
Text to Image: https://www.fotor.com/features/ai-image-generator/
Image Editing: https://prisma-ai.com/lensa
AI Art Generator: https://creator.nightcafe.studio/
Open AI Examples https://beta.openai.com/examples
Jasper Art https://www.jasper.ai/art
Now, for the scary – and Super Import Part. Here are the tools that can detect AI content:
- https://huggingface.co/openai-detector/ – ** this one I would recommend the most
- Percent Human: A list of tools for detecting lower-quality AI content – Glenn Gabe
- How to Detect AI-Generated Content (and Can Google Do That) – Ann Smarty
So I’ve been playing with ChatGPT a lot, testing what it can and can’t do. I’ve had it write some simple programs, and also some songs (ie, I’ve asked it to write the words and music to another song on Sgt Peppers Lonely Hearts Club Band album, I’ve had it write Ferris Bueller’s Day off – 40 years later, I’ve had it come up with viral bait ideas, video idea, website ideas, and so much more).
I even asked ChatGPT for what I should tell all of you about AI.
Here are the Instruction that I fed it:
I run an SEO company. if i was sending an email to my clients talking about AI for content creation. What are some of the things that you would recommend that I inform my client about AI content and how to use it or how to not use it for website content. Write this in first person, in the style of hunter thompson and mark twain. Include an original relevant joke. Tell an interesting personal story about AI as well. Put headings above important paragraphs with interesting title headings. Also, include a quote from someone, but get the quote wrong, and make that quote big.
Here are the Results that it gave me:
I wanted to reach out and talk to you about using AI for content creation. As you know, AI technology is constantly evolving, and it can be a useful tool for generating high-quality website content. However, there are a few things you should consider before jumping into the AI content game.
“AI is the future of content creation!”
The Pros and Cons of AI Content
On the one hand, AI-generated content can save you a ton of time and effort. It’s fast, efficient, and free of spelling and grammar errors. Plus, it can generate content on a wide range of topics with ease.
On the other hand, AI content may not be as engaging or persuasive as content written by a human. It may not capture the tone and style you’re looking for, and it may not be as effective at converting visitors into customers.
The Importance of Human Oversight
While AI content can be useful, it’s important to remember that it’s not a replacement for human-generated content. It’s crucial to have a human review and edit AI-generated content to ensure that it’s accurate and appropriate. AI-generated content may contain errors or inappropriate language that a human would need to catch and correct.
Originality is Key
Google and other search engines value original, high-quality content, and they may penalize websites that use copied or spun content. It’s important to ensure that any AI-generated content is unique and not copied from other sources.
The Future of AI Content
As I mentioned earlier, AI technology is constantly evolving. It’s possible that AI-generated content may become more sophisticated and persuasive in the future. It’s important to stay up to date on developments in the field and to consider how AI may be able to benefit your content strategy going forward.
“AI is the future of content creation. Or maybe it’s just a fad. Who knows?”
Mark Twain, probably
I’ll never forget the time I saw an AI write a poem that was so good, it made me cry. It was about the beauty of nature and the impermanence of life. It was truly a remarkable moment, and it really made me think about the potential of AI as a creative tool.
I hope this information was helpful, and if you have any questions about using AI for content creation, don’t hesitate to reach out.
This piece of text, FYI, scored a 99.98% fake on https://huggingface.co/openai-detector/
When I asked ChatGPT to “talk about the history of google and ai content and if they might penalize a site for using ai content”
It said, “Google has a long history of using artificial intelligence (AI) in its search algorithms and other products. The company has always been at the forefront of AI research and development, and it has invested heavily in AI technology over the years.
In terms of AI-generated content, Google has generally been open to the use of AI as a tool for creating content. The company’s algorithms are designed to prioritize content that is useful and valuable to users, and this includes content that is generated using AI.
However, it is important to note that Google may penalize websites that use AI to generate low-quality or spammy content, or that use AI to try to manipulate search results in an unethical way. The company’s guidelines specify that websites should not use “automated programs or services to create links to your site or generate large amounts of content.”
Overall, it is important for websites to use AI in a responsible and ethical manner, and to focus on creating high-quality content that is valuable to users. This will help ensure that the website is in compliance with Google’s guidelines and is likely to rank well in search results.
So I guess the big question really is, “Will Google Hurt your site if you use AI for content generation?”
Well, currently, Google is saying “Yes, we will penalize your site for using AI content.”.
Will that change in the future?
Can Google detect AI content today?
Probability yes they can most of the time…
Will they be able to detect new AI content in 1 year?
…I’m not sure.
AI is not going away, it’s very smart today, and it’s only getting smarter, and in a few month, when it’s connected to the web, and Google, and Amazon, and Microsoft, and others release their AI’s to the public, then a new day of knowledge will be upon us. I believe that AI will effect us as much as The Internet effected our lives.
In the end, AI is just a tool, and it’s how you use that tool that will determine “how smart you are because of AI”. Jobs will be lost, how we do things will change, and new opportunities will arise…there is no stopping what has started, and by the end of 2023, we will be in a new era, an era that takes the knowledge of the world, and the internet, and it will start to “think” and to write and to communicate back and forth with us. We will learn from it, and it will learn from us… It’s about to be a long strange trip into a new era of humans, an era beyond the Internet, and era of AI.
Happy Holiday’s, Peace, Love, and Respect,
Jim Boykin and the Ninja Team.