Start Experimenting with Your Facebook Page Timeline Cover: Tools
We used to have MySpace templates, then Twitter backgrounds, now we have Facebook cover photos. You are most likely to already have one but that doesn’t mean you should stop there. Love it or hate it, Facebook’s Timeline is here to stay. Providing users with a pretty creative way to set up their profile, as […]
- 04-23-2012
- Social Media
5 Google Reader Hacks for Search and Social Marketers
Google reader is one of the oldest, widest-used, yet under-utilized online tools. It has lots of almost hidden features you want to be aware of. I am sure there are many more fun ways to play with Google Reader, but here are 5 I really enjoy: 1. Create *Searchable* Archives of Any RSS Feeds This […]
- 04-02-2012
- Social Media
Weird Twitter Terms and How to Interpret Them
Twitter is the place where trends are formed. It offers one of the greatest tools for generating and sharing content on the web, not to mention a source for sparking whole movements. So it isn’t surprising that a new language has been building on the social networking site. But while some of the terms are […]
- 03-27-2012
- Social Media
6+ Best Free Pinterest Pinning Tools
There’s one thing that makes Pinterest your must-join social media site: You may like the idea or fail to *get* it; you may be tired of seeing blog headlines that have “Pinterest” in them, but you can’t deny one thing: Pinterest offers an innovative approaching to sharing and consuming the information. Pinterest, in some ways, […]
- 03-12-2012
- Social Media
What is Facebook EdgeRank and Why Should I Care?
By Ninja Jessica If you have an established Facebook page for your company or brand, your EdgeRank is important to keep in mind as it could be affecting your marketing strategy. Like the search engines, Facebook uses algorithms to determine what shows up in newsfeeds. So whenever someone comments on a status or a photo […]
- 03-07-2012
- Social Media
HOW TO: Search Twitter from Google Spreadsheets and Excel
Twitter search is the only usable (and useful!) social media search tool I’ve been using since it was Summize. It has turned invaluable for many essential tasks: Track your brand mentions: Be sure to check out these cool ideas on various ways to search Twitter to effectively track your brand mentions. Monitor new link building […]
- 03-05-2012
- Social Media
What Facebook’s Timeline for Pages Means for Your Business
by Ninja Suzy Facebook just recently announced that the new Timeline layout will be rolling out to all business pages on March 30. Pages can preview the new look now and publish their Timeline ahead of the formal launch. This switch, however, poses a lot of changes for marketers. This is an amazing branding opportunity […]
- 03-02-2012
- Social Media
Social Media Etiquette: The Dos and Don’ts of Posting on Business Accounts
by Ninja Suzy When I work with clients on their social media campaigns, I think like a customer: What would I like to see on their page? What would turn me away? What would I actually comment on or engage with? These are the principles that will ultimately make a company’s social plan successful. Companies […]
- 02-23-2012
- Social Media
HOW TO: Make the Most of Your TWEET Button + Must-Have Checklist (WordPress)
Back in 2010 Twitter partnered with Tweetmeme to create an official Tweet button. It resulted in lots of criticism as the official button lacked some obvious customization options (primarily, it forces the user to use Twitter’s official shortener. Besides, it has no color customization and is somewhat slow). However the fact that Twitter partnered with […]
- 02-16-2012
- Social Media
Your Social Media Profile Picture Cheatsheet (Twitter, Facebook, Google Plus, LinkedIn)
Needless to say, your social media profile picture is crucial for your marketing success: it brands your business, makes people remember you by and, in most cases, determines if your profile is worth a follow (especially on Twitter). Now, if you have not yet given a serious thought as to how good your current social […]
- 02-13-2012
- Social Media
