Lee Odden of the Online Marketing Blog just did an interview with my teammate Todd Malicoat (Stuntdubl)
Here’s one quote:
SEO must be a part of the corporate marketing strategy, just like it was a must that they had a website several years ago. At some level, SEO’s are really just “meta-webmasters” that have a strong understanding of how each piece of the puzzle fits with the other pieces. I think you will continue to see LOTS of openings for “internet marketing project managers” at large corporations as they increasingly recognize the value of strong rankings.
and another:
Rather than needing LOTS of links, people now need the RIGHT links. They also need viral marketing which I think will be a large part of SEO in the future.
2 Responses
Thanks for this link, a good read!
I too believe that SEM positions will become more and more prevalent in corporate America.
It will be a matter of time that SEM is removed from the Interactive Agency that developed the website (or internal) and given to a true SEM professional. That professional will help the company focus on a long term strategy, and not piece meal it from a couple of people that know a little about search engine marketing.
A great opportunity for someone to be in the drivers seat of some of our larger brand names!
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