Here’s one quote:
SEO must be a part of the corporate marketing strategy, just like it was a must that they had a website several years ago. At some level, SEO’s are really just “meta-webmasters” that have a strong understanding of how each piece of the puzzle fits with the other pieces. I think you will continue to see LOTS of openings for “internet marketing project managers” at large corporations as they increasingly recognize the value of strong rankings.
Rather than needing LOTS of links, people now need the RIGHT links. They also need viral marketing which I think will be a large part of SEO in the future.