The latest SEO Industry news, notes, and chat.
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Last week, I lamented the fact that I’d been beaten to the punch in posting about finding images for blog posts. I sent our bloggers a link to the Smackdown post, but I think that post does a little too much “throat clearing” before it gets to the good stuff. (I say this because I’ve still had a lot of questions about image rights, and I’ve had to remove some… [Read More…]
Lisa and I are on the same page about grammar and spelling, how it’s necessary to follow rules in order to be understood. As much as it pains me to say it, there are rules for writing that you’re allowed to break when you use Twitter. Because 140 characters just isn’t enough for proper English sometimes. Sentence fragments. You don’t need to use complete sentences on Twitter. Why? Because you… [Read More…]
‘Tis the season! Not everyone celebrates Christmas, but the secular nature of the holiday season lends itself to plenty of non-denominational gift-giving. If you’re scrambling at the last minute to figure out what to give to your favorite SEO (or the only one you know, or the one who pays you…) here are some ideas for great SEO gifts: A potted plant. As you well know, your favorite SEO doesn’t… [Read More…]
Reason #42 why We Build Pages is so great to work for: Birthday cake. Today is Pat Sexton’s birthday. So everyone say happy birthday to Pat. Everyone here at We Build Pages already has, and we actually started and ended the song in the same key. It was a miracle! We celebrate all birthdays here at We Build Pages. Every employee gets to pick out their birthday treat, too. I… [Read More…]
Ever since the Internet became popular, there has been a lot of discussion about whether its made us all closer or just more disconnected. Real connection is possible. It’s rare, but you can find it. I never understood it as well as I do right now. I lost a good friend this week. My writing team knew her as Editor Jen. A friend for the last 10 years, and my… [Read More…]
So you’ve got this great online store. You’ve got customers. You’ve even got repeat customers. They seem to be pretty happy. That makes you pretty happy, because that means you’re making money. But are you really getting your fair share of the market? Is your competitor getting business that you could be getting? You may think that you only need a great product catalog and a good advertising campaign, but… [Read More…]
Unless you slept through Sunday and Monday this week, you were either involved in the conversation about Motrin Moms or you tried to ignore it. Besides wasting diverting a lot of people’s time with the discussion/debate, what did we learn? Don’t mess with moms. Moms have been a huge target demographic for quite some time. After all, they tend to be the ones who do the shopping for their families…. [Read More…]
In case you missed it, there’s quite a brou-ha-ha on Sphinn concerning John Coronella’s condemnation of liveblogging. The post has been Sphunn and Desphunn. The comments are where the real meat of the conversation is. And far be it for me not to add my two cents to the conversation. Liveblogging helps people like me, who can’t attend conferences because 1) other work and family obligations, 2) company has already… [Read More…]
Remember back in September when Michael Gray called Guy Kawasaki out about a blog review as an example of paid links that Google was willing to overlook? Taking the cue from Google that they don’t care, Graywolf is helping get the word out about free copies of Guy’s new book Reality Check in exchange for blog reviews. I find this interesting. And I have to wonder, will these bloggers end… [Read More…]
I’m sure you know exactly what the Google Webmaster Guidelines say about spam. If you’re just playing at this SEO thing, here’s the quick version: don’t trick the search engines with hidden text, hidden links, keyword stuffing, duplicate content, or doorway pages. Having said that, there are an awful lot of web pages out there that aren’t spam, but certainly give off a spammy vibe. People like me will notice… [Read More…]
I have a lot of good writers on my writing team. I won’t accept average writers, and bad writers make me cringe. I do have a few really great writers, and I love them all to death. My goal is to have a whole team full of great writers – either by recruiting those who are already great or molding my good writers into great ones. But how can you… [Read More…]
As I was leaving a comment on Graywolf’s post about Guy Kawasaki and Link Payola, I realized I had more than a few words to say on the matter. Google’s policy on paid links is impossible to enforce. Or at least it’s impossible to enforce fairly and consistently. If I review an amazing product that was given to me for the purpose of reviewing it, does it make my review… [Read More…]
For several months, our Content Creation Services have been closed to clients. When my predecessor left the company to move across the country, the "Sorry…" notice appeared to let clients know that the service was no longer available. When I started, it was up in the air as to whether or not we would offer Content Creation to clients again. But now, We Build Pages has once again opened its… [Read More…]