06 Nov 2008

Paid Link Redux with Guy Kawasaki and Michael Gray?

Remember back in September when Michael Gray called Guy Kawasaki out about a blog review as an example of paid links that Google was willing to overlook?

Taking the cue from Google that they don’t care, Graywolf is helping get the word out about free copies of Guy’s new book Reality Check in exchange for blog reviews.

I find this interesting. And I have to wonder, will these bloggers end up getting penalized for getting compensated for the reviews, even though the person who wrote the book they’re reviewing is important enough to avoid the same penalties? Would disclosing the fact they got a review copy make them more or less likely to feel Google’s wrath? Will Matt Cutts weigh in on this?