Using and Optimizing Images: Search and Social Optimization Cheat Sheets
If you are running a website, there are most likely going to be plenty of images there. While image-specific SEO is very-well explained in a few detailed guides, let’s try to create a very simple and easily-organized guide to using images properly: 1. Free Images You *Can* Use First things first: let’s see where you […]
HOW TO: Make the Most of Your TWEET Button + Must-Have Checklist (WordPress)
Back in 2010 Twitter partnered with Tweetmeme to create an official Tweet button. It resulted in lots of criticism as the official button lacked some obvious customization options (primarily, it forces the user to use Twitter’s official shortener. Besides, it has no color customization and is somewhat slow). However the fact that Twitter partnered with […]
Your Social Media Profile Picture Cheatsheet (Twitter, Facebook, Google Plus, LinkedIn)
Needless to say, your social media profile picture is crucial for your marketing success: it brands your business, makes people remember you by and, in most cases, determines if your profile is worth a follow (especially on Twitter). Now, if you have not yet given a serious thought as to how good your current social […]
The Easiest Reputation Management Tool (Google Spreadsheet)
UPDATE: The spreadsheet is currently down. We are working on it right now. Please check back! If you have read my previous articles, you are likely to know that I love tools and tables. If you haven’t, just trust my word or read further. I’ve been an earlier adopter of Google Spreadsheets for the same […]
HOW TO: Use Social Networking to Effectively Build Media & PR Contacts (Tools and Tips)
The majority of journalists are involved in social media already: journalists use social media to collect and syndicate the news as well as (which is so important to us, marketers) find sources to cite. Journalists are in constant search for original (first-hand) news and article ideas. Social media sites make it very easy to track […]
How to *Properly* Personalize Your Guest Blogging Pitch
Your guest blogging email pitch is crucial. Without your email reaching the actual recipient, no deal is possible. It all starts with the successfully received email. The first step in getting your email delivered is to avoid spam filters. While the spam algorithm is mostly tricky and hard to predict, there are some workable tips […]
Downvoting Etiquette: How to Handle Down Votes?
Despite the fact that the recent trend seems to be against downvoting in general (both the social media giants – Facebook and Google Plus – are not giving their users the option to vote down / dislike an update), we still have to deal with negative voting dilemma: downvoting is still available at social voting […]