Domain Names and SEO with Bill Hartzer
What’s the role of your chosen domain name on your future SEO strategy and visibility? This is one controversial question because it has been changing a lot throughout the years. To discuss the impact of domain names on SEO, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Bill Hartzer, a […]
Google’s “People Also Ask” (Related Questions): What They Are, and Why You Should Care (Updated)
If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. In this box are a series of questions involving the search term you looked for. Each of these questions can be expanded using a drop down menu allowing to see the answer. The […]
How to Plan Your Content Creation Strategy?
Content is fundamental to an SEO strategy on many levels. Content defines your page relevance, creates trust signals, attracts signals, creates a conversion funnel, etc. How to create a content strategy that helps you achieve all those various goals? To discuss creating a comprehensive content creation strategy, Jim Boykin, CEO of Internet Marketing Ninjas, and […]
How Much Content Does a Site Need and What Should It Be?
One of the most popular questions businesses tend to ask when discussing SEO is How much content do we need? And that aligns with our general need to bring any SEO discussion down to numbers. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss content quantity and how to create a […]
How Does Google Assign Value to on-Page Links? – With Bill Slawski
There have been two interesting articles on how Google may be measuring the value of (internal) links on the page: 1. In this article on whether the location of a link matters for SEO, Google’s John Mueller states: …the location of internal links does not necessarily matter if they are in the body content, footer, […]
Featured Results and Google’s De-duplication might be lowering your click through rate in the SERPS.
De-duplication refers to Google’s practice of removing an organic result if the same page appears in other sections of SERPs, like featured snippets and top stories. De-duplication started with featured snippets when Google decided it was a bad user experience for their searchers to see the same page twice per a single search engine result […]
Title Tags and SEO: What Has Changed? What’s Best for SEO?
A title tag is an HTML element that aims at describing the web page the way users and search engines immediately recognize what it is about. Traditionally titles have been the most important ranking signal because Google would use it to generate a search snippet. Titles and Google: What Has Changed? Just like with meta […]
Google’s FAQ Rich Snippets: Generate More Clicks from Your Current Positions
Google search engine optimization is no longer only about ranking higher. It is also about getting the most of your current positions. As Google’s search result pages are becoming richer and more diverse, there are ways to yield more clicks from lower rankings without investing in increasing them. One of those low-hanging-fruit opportunities is Google’s […]
SEO Content Optimization in 2022 with Jim and Ann
What is considered SEO-friendly content in 2022? This concept has changed a lot since SEO started. Have you been keeping up? How much content do we need for Google to “like” our pages? Whatever you do, don’t create “fluff” content, says Google’s John Mueller on Twitter, so Jim Boykin, CEO of Internet Marketing Ninjas, and […]
Can Low-Quality Content Hurt Your High-Quality Content?
Ever since Google’s Panda, SEOs have had a continuous debate: Can low-quality pages of the site negatively impact high-quality content and drag their rankings down? Most websites have a bunch of older, thin, outdated content that may have no positive signals (in terms of backlinks and traffic). Can those pages be holding your key pages […]