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Two Tips to Declutter Email Inbox for the Social Media Marketer

Email inbox is the huge part of my productivity. I am using it as a task manager: it is easy to sort and organize email messages as separate tasks (with Thunderbird, I can also bring it to my desktop, and enjoy more flexibility with options).

However as an active social media user, I have to deal with hundreds of automated email notifications and alerts daily (and on busy days even hourly). How not to get lost in that clutter and not to miss important tasks and emails?

Here’s what I have ended up doing (what about you?):

Aggregate Your Friends’ Updates

Following what your friends are saying is by far the most important part of social media networking – it’s the essence of it. You can’t be just a broadcaster: You need to listed to others.

But how to keep updated of everything your friends are sharing without losing your day job? If you are an active social media user, you are most likely to get hundreds of friends’ updates every minute.

Following your friends via RSS is one option but from experience I know, RSS is not motivational at all. Your feeds can wait for weeks until you at last find time to click through them to find the updates. For busy networkers it’s not the best solution.

Nutshell Mail (for Twitter, Linkedin and Facebook) and (for Twitter) are two tools I’d highly recommend for decluttering your social media emails.

We’ve mentioned previously when discussing ways to build links through building relations as well as ways to save time.

Nutshell Mail is an email aggregator of your contact recent updates. Currently it supports Twitter, Facebook and LinkedIn and allows you for much better productivity while still being well connected to your social media contacts.

You can receive all kinds of email digests that would include:

  • With Twitter you can include new followers and “Quitters” in the update as well as replies, direct messages and latest Tweets.
  • With twitter search you can set up any keyword mentions to track for you;
  • With Twitter lists you can specify one list that really matters (to better keep in touch with your closest friends);
  • With Facebook you can set any updates you want to keep track of (wall posts, tagged photos, inbox messages, birthdays, etc);
  • Similarly you can also set which of the groups you “like” you want to include in your email notifications and who of your friends you want to hear more about (filter by lists);
  • You can also remove any of your administered fan pages from your email digest:

An email hanging in your inbox – what can be more motivating to stay constantly in touch with your (business) contacts!

Related: Smarter Outreach: 3 Tools to See Who’s Behind Each Email

Filter out New Friend Requests (Without Losing them)

I am in no way a mass follower but I am not the one who would not follow anyone back unless I know the user personally. I am open to building new genuine connections every minute of my life – and I would not want to miss any opportunity to get to know someone new online.

Therefore Twitter new follower notifications are very important to me

Related: Managing Twitter notifications is another great way to keep an eye on new followers (email-less)

To de-clutter your email inbox (but keep the option to check new updates regularly), set up a new filter:

Search Gmail for “subject:(“is now following you on Twitter”)” and create a new filter from there.

Click “Next step” and in the new form set the new mail behavior:

  • Let these updates skip the inbox (to declutter it);
  • Star these updates (this way you’ll be able to un-star them once you click through the link to follow back);
  • Apply a new label (let’s call it “Twitter followers”)

Create Gmail filter
You are done!

From now on you won’t have to hourly get distracted by viewing your new connections: just make it part of your daily routine to check that label.

Note: Gmail “Social” tab should be also helpful for email decluttering but I couldn’t figure it out to the extent when it would become useful.

And what are your tricks for being constantly in touch with your social media network of contacts while still having some time to work? Please share your tools and tricks!


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