Tweeting is much more than posting 140 characters in hopes someone out there will read and click the link. Twitter has gone far beyond its original 140-character limit. These days you can upload images and videos and play with different formats and packaging.
Tweeting about your products or offers is perfectly fine. It’s OK to use your own Twitter account to promote your business: Most of brands do that tweeting coupons, testimonials and special offers. But how to do that to get noticed? Here are a few ideas for you.
1. Upload a screenshot
Visual tweets attract get 18% more clicks, 89% more favorites and 150% more retweets. Tweeting a screenshot is one of the easiest ways to up your engagement, especially if you are promoting a digital product or are into the SaaS business.
- Tweet a quick tip on how to use your product
- Tweet a screenshot of a new feature
- Tweet a screenshot of graphs from inside your eBook
Site updates for 9/28/16 pic.twitter.com/F824jus3ty
— SpyFu (@spyfu) September 28, 2016
2. Upload a GIF Instruction
Creating an animated instruction is much easier than you may think. And if you animate it using the GIF format, you’ll end up having a cool asset that can be easily re-used across multiple social media networks.
A GIF is fun to share because they auto-play itself without being a disturbing experience.
— Ann Smarty (@seosmarty) July 25, 2015
Try using Record.it, a free Mac and Windows application, that lets you record screencasts and instantly turn them into animated GIF pictures that can be instantly tweeted.
3. Upload a Video
A video can expand your ability to explain your service in many more words than Twitter’s character limit would allow. Videos are becoming more and more frequent on Twitter.
You won’t be able to simply reuse your Youtube video channel on Twitter though. You can upload videos up to 512MB, however you will have to edit videos to 2 minutes and 20 seconds or less in length. Beware of the following requirements:
- Minimum resolution: 32 x 32
- Maximum resolution: 1920 x 1200 (and 1200 x 1900)
- Aspect ratios: 1:2.39 – 2.39:1 range (inclusive)
- Maximum frame rate: 40 fps
- Maximum bitrate: 25 Mbps
You can upload video mini-instructions, webinar and conference teasers, funny moments from your full-range videos you post on YouTube, animated holiday cards, etc.
— Coca-Cola (@CocaCola) December 30, 2016
4. Create a Twitter Moment
A Twitter moments is a great way to curate a series of tweets into one collection. For example, if you’ve been regularly tweeting visual tips and tricks, collecting them all under a single Twitter moments is a great way to get more attention to your collection.
Twitter moments are also embeddable, so you can reuse them on your own site too:
5. Create a Visual Testimonial
This is not just a visual marketing opportunity, that’s also an influencer marketing opportunity. Give away your product license to notable niche influencers and then follow up with them in a few weeks to get their feedback. Then re-package that feedback in visual tweets and tag the influencer:
— Pubcon (@Pubcon) June 3, 2015
This way you’ll build mire interactions from the influencers retweeting their testimonials. Moreover, this will result in more conversions and higher brand loyalty.
Do you have more ideas on how to tweet about your products creatively? Please share in the comments!