Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Bonnie Stefanick

Bonnie Stefanick

Director of Consulting

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Bonnie is the Director of Consulting at Internet Marketing Ninjas, leading a multi-talented team that does it all: SEO analysis, conversion analysis, as well as analytics and PPC auditing. Bonnie and her team create search strategies for Internet Marketing Ninjas clients to help improve traffic, and visibility, in search engines as well as create strategies to maximize conversions from existing traffic. She also leads the site auditing process, identifying problems and areas of opportunity both on page and off page and across various traffic sources. Bonnie blogs on the topics of industry news, SEO strategy, information retrieval, SEO tools, and conversion.


A brief biography of Bonnie Stefanick

Before joining Internet Marketing Ninjas, Bonnie honed her public sector skills in the areas of legislative information services and planning. Bonnie holds a dual B.A, Magna Cum Laude, in Public Administration from Rockefeller School of Public Policy and Administration and in Philosophy from SUNY University at Albany. She has completed graduate work in the philosophy of artificial languages and is a member of the Digital Analytics Association.

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Pubcon New Orleans 2013
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April 22-25, 2013

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Bonnie Stefanick's Posts
30 Jun 2017
Bonnie Stefanick

Googles Huge $2.7 billion EU Fine, New Facebook Mission & More: Weekly Forum Update

This week’s biggest news was Google being fined 2.42bn euros by the European Commission after it ruled the company had abused its power by promoting its own shopping comparison service at the top of search results. Below we highlight the most indepth discussion of the news you’ll be able to find online. In other news, Facebook is shifting its focus towards its groups functionality and Google recommends moving sites from… [Read More…]


23 Jun 2017
Bonnie Stefanick

Dwell Time & Page Speed for Rankings & Google Job Search Opens: Weekly Forum Update

This week members discuss dwell time and page speed and how much of a role exactly they may play in ranking. Also, Snapchat unveils a new publisher tool and Google opens up Google Job Search to the dev community. Is Dwell Time A Ranking Factor? Member KernelPanic, references a 2011 blog post from bing about how they use dwell time as a ranking factor. Ann Smarty brings up that Google… [Read More…]


16 Jun 2017
Bonnie Stefanick

Instagram On Bots, Dealing With Dodgy Reviews & Google To Define Dupe Content: Weekly Forum Update

This week has been the week of “what took so long”: Instagram is finally taking an action on fake followers and Firefox is finally addressing its speed issues. In other discussions of note, members provide tips for how webmasters can control for “dodgy” reviews, Google provides a not-so-clear clarification on duplicate content, and more! Instagram Clamps Down on Bots and The Companies Running Them The consensus on Webmaster World seems… [Read More…]


09 Jun 2017
Bonnie Stefanick

Google’s Planned Chrome Adblocker & Latest Internet Trends Report Released: Weekly Forum Update

This week has been rich in interesting discussions! Forum members have been talking about Google’s planned  Chrome Adblocker, 2017 State of the Internet Trends report, Google’s drop of NOODP meta tag support and what it means for marketers and marketing conferences. Here are our highlights: Report: Google Plans Ad Blocking in Chrome In a perplexing move, Google announced that they plan to release their own adblocker. To quote the referenced… [Read More…]


02 Jun 2017
Bonnie Stefanick

Clickbot Bypasses Google Bouncer & Warning On Low Quality Guest Posts: Weekly Forum Update

Does click-through-rate impact Google rankings? Is Google preparing to hit guest posting links again? Will we all be forced to migrate to HTTPS? This week’s forum discussions bring up important points. Join in! Ad Click Bots Discovered In Game Apps In Google Play Store According to researhers at Check Point, Malware “Judy” bypassed Google Bouncer, Play Stores proction system. The malware creates fraudulent ad clicks on the ads. The 50… [Read More…]


26 May 2017
Bonnie Stefanick

Using Analytics To Drive Change For SEOs, Facebook & Google Data Transparency – Weekly Forum Update

This week has seen some very interesting discussions around leveraging analytics for SEO, transparency in digital advertising, and of course some interesting technical SEO questions. Analytics is THE engine of change Member iamlost states a case for how analytics can be an agent of change for SEOs who are making do without keyword level metrics, proposing using the data to build detailed personas that can then be used for personalization,… [Read More…]


13 May 2017
Bonnie Stefanick

Can You Trust SEO Tool Proprietary Metrics, How SEO Has Changed & Latest Advertising Changes – Weekly Forum Update

On a strategic angle this week, members discuss to what degree you can trust proprietary link metrics in SEO tools. Also, members talk about how the SEO game has changed from the 1990s to present. In the tactical realm, members react to changes in Adsense, Facebook Algo, and consider a of if a site should roll back HTTPS if Google drops your traffic after the migration. Does increase in a… [Read More…]


05 May 2017
Bonnie Stefanick

Google Quality Raters Speak Out, Changing Value Of A #1 Ranking & When Responsive Is Not Mobile Friendly: Weekly Forum Update

This week has been rich in interesting updates from search and social platforms. Our forum users have actively discussing Google’s raters getting a cut in hours, Twitter teaming up with Bloomberg, Googlebot ignoring robots.txt directives and more! Please click the links below for more details: Google raters get a cut in hours and start to speak out In this thread, an article is referenced about Google Raters, who work through… [Read More…]


28 Apr 2017
Bonnie Stefanick

Evaluating link quality, Google Combats Fake News & Seismic Shift In Top Companies – Weekly Forum Update

This week members asked tough questions about how to evaluate the quality of your links. Google released features to help combat fake news and what this may mean for SEOs Members also discussed to what degree Alphabet, Googles parent company, is a monopoly and how 5 out of the 10 biggest companies are now Internet or computer companies. How do you find links to boost Google rankings? Over on Webmasterworld,… [Read More…]


11 Oct 2016
Bonnie Stefanick

HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort

Cleaning up 400 level, 500 level server errors, and weird redirects seems like a battle with no end, especially on larger sites. It sometimes feels like playing wack-a-mole trying to clean them up – as soon as you clean a bunch up, more appear. It’s also really easy to lose your valuable SEO time as well as developer time, cleaning this stuff up. Here are some tips to help you… [Read More…]


04 Oct 2016
Bonnie Stefanick

Crawling Gotcha: Rel=”Canonical” Creating 404’s or Weird Redirects for Google

This issue: Site crawls tend to be a starting point of a lot of SEO reviews. One thing that I’ve been increasingly running into is Google flagging server response errors to pages the never existed in the first place in Google Search Console but I don’t see the same error when running other crawlers. One of the ways that Google is finding these pages is not by crawling internal links… [Read More…]


09 Dec 2015
Bonnie Stefanick

3 Easy Things You Can Tune & Test That Can Help You Rank Better

SEO can be overwhelming: You never know where to start. Let’s take a breath and do something quick: These small <title> tweaks can help you rank better Most of the time, websites create their meta <title> templates and forget about them. Meta data is an easy thing to change and an easy thing to test if its working. A small tweak here can help your rankings for primary and secondary… [Read More…]


29 Jul 2015
Bonnie Stefanick

How To Get Google Search Console Data When It’s Not Showing Or Disappears

You can think of Google Search Console kind of an equivilent of a Google Analytics view. On the positive end of that, you can’t really lose data in the same way like what can happen in analytics. On the negative end all your data can temporarily disappear and because of Googles UI, you’re left scratching your head as to where it went and what to do. Not only that but… [Read More…]