Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Bonnie Stefanick

Bonnie Stefanick

(Left IMN, December 2017)

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Bonnie is the Director of Consulting at Internet Marketing Ninjas, leading a multi-talented team that does it all: SEO analysis, conversion analysis, as well as analytics and PPC auditing. Bonnie and her team create search strategies for Internet Marketing Ninjas clients to help improve traffic, and visibility, in search engines as well as create strategies to maximize conversions from existing traffic. She also leads the site auditing process, identifying problems and areas of opportunity both on page and off page and across various traffic sources. Bonnie blogs on the topics of industry news, SEO strategy, information retrieval, SEO tools, and conversion.


A brief biography of Bonnie Stefanick

Before joining Internet Marketing Ninjas, Bonnie honed her public sector skills in the areas of legislative information services and planning. Bonnie holds a dual B.A, Magna Cum Laude, in Public Administration from Rockefeller School of Public Policy and Administration and in Philosophy from SUNY University at Albany. She has completed graduate work in the philosophy of artificial languages and is a member of the Digital Analytics Association.

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Bonnie Stefanick's Posts
12 Dec 2017
Bonnie Stefanick

Google Rich and Featured Snippets, Structured Data and More: #IMNinjas Marketing Roundup

Google has continued to focus on rich snippets and featured rich snippets – both in terms of feature releases, spam control, and general trajectory. Over on Twitter, major discussions included the role of backlinks in ranking and page breadth vs. content depth. Over on Webmaster World members discuss the likely repeal of Net Neutrality rules and what it may mean for the web and for customers. Google: A few strong… [Read More…]


14 Oct 2017
Bonnie Stefanick

Google Organic Clicks Shifting to Paid, Danny Sullivan as Google’s Public Liaison and More: Weekly Forum Roundup

This week the biggest discussions centered around the shift from organic to paid over the last two years. Also, Danny Sullivan announced that he will be working at Google in a liaison type role. Search News Discussions: New Findings Show Google Organic Clicks Shifting to Paid View full discussion Growmap, shared a blog post from research from Brian Wood, SEO at wayfair.com, who stated “Over the last two years, the… [Read More…]


06 Oct 2017
Bonnie Stefanick

Did Google Update Just Happen? And Other SEO Discussions: Weekly Forum Roundup

The big discussions this week included theories around the recent rankings shakeup and around Googles recent announcement to remove the first click free policy for publishers but is the new approach really a win for publisher? Google also announced  that a huge increase to Adwords daily overspend budget limits. Search News Discussions: WMW members Share  Theories on SERP Shake Up View full discussion Member GoodROI calls for explanations around the… [Read More…]


29 Sep 2017
Bonnie Stefanick

Twitter Testing 280 Character Limit, Apple Switches To Google and Revised Adwords T & C: Weekly Forum Update

Much of the big discussion this will was around Twitters testing a character limit that is double their existing character limit. Beyond that, there was some interesting discussion around Apples switch to from bing to Google as the search engine for spotlight and Siri. Twitter tests 280 character tweets View full discussion here Twitter  announced that it is testing upping the twitter character limit to up to 280 characters. Can’t… [Read More…]


23 Sep 2017
Bonnie Stefanick

Google Shopping Proposal to EU, iOS11 Intelligent Ad Blocking, Getting Accurate Rankings: Weekly Forum Update

This week Google presents their proposal for assuging EU anti trust authorities. iOS 11 launched to users with new intelligent tracking prevention. Members discuss how to get accurate rank tracking data and what to do if you’re a well known brand but do not rank for your core short tail term. Google May Open Up Ad Space to Competitors View full discussion In order to meet compliance requirements of European… [Read More…]


17 Sep 2017
Bonnie Stefanick

Facebook Skewed User Data, Google on Use of Click Data in Rankings: Weekly Forum Update

This week brings us news that Facebook Ad audience  metrics may as accurate as some advertisers imagine. Additionally, an attendee at an event in Canada gets confirmation that click data does play some role in organic search rankings. Also, EU renews a possible filter as part of copyright proposal Facebook Ad Metrics Questioned by Analyst View full discussion Facebook Ad Metrics may not as accurate as some advertisers imagine. It… [Read More…]


08 Sep 2017
Bonnie Stefanick

Gary Illyes on Link Value, Planning for Mobile First Index and More: Weekly Roundup

This week, there was much discussion and speculation around Gary Illyes claimed that you can’t know which links are critical, and how webmasters should understand what he was saying and why. The community also talked about what they hope to gain from when Google switches to mobile first indexation. Also as study shows that up to 87% of social shares go unattributed. Google’s Gary Illyes says you can’t know which… [Read More…]