Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Bonnie Stefanick

Bonnie Stefanick

Director of Consulting

Connect with the Author: |

Bonnie is the Director of Consulting at Internet Marketing Ninjas, leading a multi-talented team that does it all: SEO analysis, conversion analysis, as well as analytics and PPC auditing. Bonnie and her team create search strategies for Internet Marketing Ninjas clients to help improve traffic, and visibility, in search engines as well as create strategies to maximize conversions from existing traffic. She also leads the site auditing process, identifying problems and areas of opportunity both on page and off page and across various traffic sources. Bonnie blogs on the topics of industry news, SEO strategy, information retrieval, SEO tools, and conversion.


A brief biography of Bonnie Stefanick

Before joining Internet Marketing Ninjas, Bonnie honed her public sector skills in the areas of legislative information services and planning. Bonnie holds a dual B.A, Magna Cum Laude, in Public Administration from Rockefeller School of Public Policy and Administration and in Philosophy from SUNY University at Albany. She has completed graduate work in the philosophy of artificial languages and is a member of the Digital Analytics Association.

Hire Bonnie and the NinjasExplore Our Premier Internet Marketing Services

Bonnie's Previous Speaking Events

Pubcon New Orleans 2013
New Orleans, Louisiana

April 22-25, 2013

Click here to hire BonnieAs An Internet Marketing Speaker At Your Event
Additional Links

Bonnie Stefanick's Posts
13 May 2017
Bonnie Stefanick

Can You Trust SEO Tool Proprietary Metrics, How SEO Has Changed & Latest Advertising Changes – Weekly Forum Update

On a strategic angle this week, members discuss to what degree you can trust proprietary link metrics in SEO tools. Also, members talk about how the SEO game has changed from the 1990s to present. In the tactical realm, members react to changes in Adsense, Facebook Algo, and consider a of if a site should roll back HTTPS if Google drops your traffic after the migration. Does increase in a… [Read More…]


05 May 2017
Bonnie Stefanick

Google Quality Raters Speak Out, Changing Value Of A #1 Ranking & When Responsive Is Not Mobile Friendly: Weekly Forum Update

This week has been rich in interesting updates from search and social platforms. Our forum users have actively discussing Google’s raters getting a cut in hours, Twitter teaming up with Bloomberg, Googlebot ignoring robots.txt directives and more! Please click the links below for more details: Google raters get a cut in hours and start to speak out In this thread, an article is referenced about Google Raters, who work through… [Read More…]


28 Apr 2017
Bonnie Stefanick

Evaluating link quality, Google Combats Fake News & Seismic Shift In Top Companies – Weekly Forum Update

This week members asked tough questions about how to evaluate the quality of your links. Google released features to help combat fake news and what this may mean for SEOs Members also discussed to what degree Alphabet, Googles parent company, is a monopoly and how 5 out of the 10 biggest companies are now Internet or computer companies. How do you find links to boost Google rankings? Over on Webmasterworld,… [Read More…]


11 Oct 2016
Bonnie Stefanick

HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort

Cleaning up 400 level, 500 level server errors, and weird redirects seems like a battle with no end, especially on larger sites. It sometimes feels like playing wack-a-mole trying to clean them up – as soon as you clean a bunch up, more appear. It’s also really easy to lose your valuable SEO time as well as developer time, cleaning this stuff up. Here are some tips to help you… [Read More…]


04 Oct 2016
Bonnie Stefanick

Crawling Gotcha: Rel=”Canonical” Creating 404’s or Weird Redirects for Google

This issue: Site crawls tend to be a starting point of a lot of SEO reviews. One thing that I’ve been increasingly running into is Google flagging server response errors to pages the never existed in the first place in Google Search Console but I don’t see the same error when running other crawlers. One of the ways that Google is finding these pages is not by crawling internal links… [Read More…]


09 Dec 2015
Bonnie Stefanick

3 Easy Things You Can Tune & Test That Can Help You Rank Better

SEO can be overwhelming: You never know where to start. Let’s take a breath and do something quick: These small <title> tweaks can help you rank better Most of the time, websites create their meta <title> templates and forget about them. Meta data is an easy thing to change and an easy thing to test if its working. A small tweak here can help your rankings for primary and secondary… [Read More…]


29 Jul 2015
Bonnie Stefanick

How To Get Google Search Console Data When It’s Not Showing Or Disappears

You can think of Google Search Console kind of an equivilent of a Google Analytics view. On the positive end of that, you can’t really lose data in the same way like what can happen in analytics. On the negative end all your data can temporarily disappear and because of Googles UI, you’re left scratching your head as to where it went and what to do. Not only that but… [Read More…]


22 Jul 2015
Bonnie Stefanick

Troubleshooting Google Search Console International Targeting “No Return Tags” Error

While I was browsing around on how to troubleshoot relating to the thousands of “no return tag” errors on a site, I saw that there was not much in the way of resources on this topic, so I thought that it would be good to create one. As you browse Google Search Console (formerly Google Webmaster Tools), you’ll see an option under international targetting, in the Search Traffic Drop down… [Read More…]


18 Mar 2015
Bonnie Stefanick

New Google Doorway Page Algorithm Change

Google has just announced that they are releasing an update to their doorway page algorithm. Google provided the 5 following guidelines. Here they are below with some comments for your to consider, as you prepare for this next update. Below are the bullet points with some commentary for consideration, comment, and discussion. + Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant… [Read More…]


05 Feb 2015
Bonnie Stefanick

HOW TO: Correctly Test to See if Starting SEO is a Worthwhile Investment for Your Business?

The incremental approach to SEO, the approach of making small investment in SEO for proof of concept and scaling on it –  is very tempting: it seems low cost and low risk. Also, for companies that are heavily focused on paid advertising, it is common to have a small test budget to run small cheap tests with, so it would seem that on face value that the same logic would… [Read More…]


30 Jan 2015
Bonnie Stefanick

Emerging Ecommerce Technologies That Will Change How We Market

It is sometimes very challenging to keep up with the break-neck pace at which new technology is being released. I find myself spending a lot trying to wrap my head around all the changes and I try to anticipate how new technology will affect how we market and how we keep a dialogue going with customers. Here are some of the latest innovations that are sure to impact how we… [Read More…]


16 Jan 2015
Bonnie Stefanick

Mobile Marketing: What Forwardfacing Marketers Are Considering

E-Commerce: Preparing for mobile payments One of the biggest traditional mobile commerce challenges for visitors on mobile devices is going through the process of buying something. Even with a responsive websites or mobile only experience, it is very difficult to make online payments. Mobile payments systems are finally starting to gain ground among users. Whole Foods recently announced that about 1% of its transactions were now through Apple Pay. Also,… [Read More…]


09 Jan 2015
Bonnie Stefanick

Inspiring Content Marketing: Just Do It!

I read a really SEO- inspirational story on this week about musician Matt Farley, who made $27,000 making music on the side, and getting it on spotify and iTunes, after noticing that people type in ‘weird stuff’. High five to Matt Farley for leveraging the long tail of iTunes and Spotify! Some cool takeaways for the rest of us a) Dive in even if you suck at first When ever… [Read More…]