Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Bonnie Stefanick

Bonnie Stefanick

Director of Consulting

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Bonnie is the Director of Consulting at Internet Marketing Ninjas, leading a multi-talented team that does it all: SEO analysis, conversion analysis, as well as analytics and PPC auditing. Bonnie and her team create search strategies for Internet Marketing Ninjas clients to help improve traffic, and visibility, in search engines as well as create strategies to maximize conversions from existing traffic. She also leads the site auditing process, identifying problems and areas of opportunity both on page and off page and across various traffic sources. Bonnie blogs on the topics of industry news, SEO strategy, information retrieval, SEO tools, and conversion.


A brief biography of Bonnie Stefanick

Before joining Internet Marketing Ninjas, Bonnie honed her public sector skills in the areas of legislative information services and planning. Bonnie holds a dual B.A, Magna Cum Laude, in Public Administration from Rockefeller School of Public Policy and Administration and in Philosophy from SUNY University at Albany. She has completed graduate work in the philosophy of artificial languages and is a member of the Digital Analytics Association.

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Bonnie's Previous Speaking Events

Pubcon New Orleans 2013
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April 22-25, 2013

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Bonnie Stefanick's Posts
17 Sep 2017
Bonnie Stefanick

Facebook Skewed User Data, Google on Use of Click Data in Rankings: Weekly Forum Update

This week brings us news that Facebook Ad audience  metrics may as accurate as some advertisers imagine. Additionally, an attendee at an event in Canada gets confirmation that click data does play some role in organic search rankings. Also, EU renews a possible filter as part of copyright proposal Facebook Ad Metrics Questioned by Analyst View full discussion Facebook Ad Metrics may not as accurate as some advertisers imagine. It… [Read More…]


08 Sep 2017
Bonnie Stefanick

Gary Illyes on Link Value, Planning for Mobile First Index and More: Weekly Roundup

This week, there was much discussion and speculation around Gary Illyes claimed that you can’t know which links are critical, and how webmasters should understand what he was saying and why. The community also talked about what they hope to gain from when Google switches to mobile first indexation. Also as study shows that up to 87% of social shares go unattributed. Google’s Gary Illyes says you can’t know which… [Read More…]


25 Aug 2017
Bonnie Stefanick

Chrome October “Not Secure” Flag, Facebook Video Revamp, and More: Weekly Forum Roundup

This weeks major discussions dealt with the upcoming HTTPs chrome flag change, Facebooks revamp of their video product, Googles testing of new publisher subscription features. Other noteworthy discussions dealt with best practices for site migrations. Be HTTPs by October or Chrome will show “not secure” flag View Full Discussion The latest version of chrome is labeling already http password & credit card inputs as not secure. Beginning in October, Chrome… [Read More…]


11 Aug 2017
Bonnie Stefanick

New Facebook Feed Ranking Factor, New Google Quality Rater Guidelines + More: Weekly Forum Update

This week there have been some interesting news from Facebook, with announcements that they will no longer be counting accidental clicks and that load time will now be feed ranking factor. Members also discussed the state of AI and if the current AI techniques are all that they are promoted to be. In Google news, members weigh in on recent changes to the Google Quality Rater Guidelines. FB Says its… [Read More…]


04 Aug 2017
Bonnie Stefanick

AMP as a Ranking Signal, Google Search Console Refresh and More: Weekly Thread Roundup

It’s been another busy week in search with a number of interesting Google announcements including a Search Console refresh and  a new badge feature in image search. In highlighted discussions, Webmasters discuss what it means to be a Webmaster, revisiting pixel width, whether AMP is a ranking factor, and more? Google Search Console Refresh & Some New Reports Picked up on Threadwatch is news that Google Search Console finally gets… [Read More…]


28 Jul 2017
Bonnie Stefanick

July Algorithm Updates, New AdSense Rule, GSC Data Anomoly & RIP Flash: Weekly Forum Update

Over the last couple weeks there has been extensive discussion around potential algorithm updates in July. Webmasters were reporting issues with Bing Webmaster Tools and Google Search Console reported a data anomaly in search analytics data. We also say good bye (or good riddance depending on your point of view) to Adobe Flash, and more. July Algorithm Changes Read full discussion here This months Google update thread on Webmaster World… [Read More…]


21 Jul 2017
Bonnie Stefanick

Life without Google, News App Gets AI in Feed, Long-Term Impact of Link Buys: Weekly Forum Update

This week Webmaster World challenges marketers to think about how they would generate traffic without Google as a thought experiment. Cre8asiteforums members discuss if link buys in the past paid off long term. SEOChat members discuss ways to get new SEO clients, if you’re just starting your SEO consulting practice. Over on Threadwatch, a question is posed on decentralized search engines and if they can really disrupt the search market…. [Read More…]


14 Jul 2017
Bonnie Stefanick

Battle for the Net, News Industry to Collectively Bargain Google & FB + More: Weekly Update

In the last couple weeks, we’ve seen a legislative and legal shift in tides for both Google and Facebook in a number of their biggest markets, see the perspectives and forum member commentary below. Members also discuss a upward trend of bot traffic and new “muting” capability on twitter. July 12 “Battle for the Net” With Facebook and Google taking part over Net Neutrality The latest chapter in the battle… [Read More…]


30 Jun 2017
Bonnie Stefanick

Googles Huge $2.7 billion EU Fine, New Facebook Mission & More: Weekly Forum Update

This week’s biggest news was Google being fined 2.42bn euros by the European Commission after it ruled the company had abused its power by promoting its own shopping comparison service at the top of search results. Below we highlight the most indepth discussion of the news you’ll be able to find online. In other news, Facebook is shifting its focus towards its groups functionality and Google recommends moving sites from… [Read More…]


23 Jun 2017
Bonnie Stefanick

Dwell Time & Page Speed for Rankings & Google Job Search Opens: Weekly Forum Update

This week members discuss dwell time and page speed and how much of a role exactly they may play in ranking. Also, Snapchat unveils a new publisher tool and Google opens up Google Job Search to the dev community. Is Dwell Time A Ranking Factor? Member KernelPanic, references a 2011 blog post from bing about how they use dwell time as a ranking factor. Ann Smarty brings up that Google… [Read More…]


16 Jun 2017
Bonnie Stefanick

Instagram On Bots, Dealing With Dodgy Reviews & Google To Define Dupe Content: Weekly Forum Update

This week has been the week of “what took so long”: Instagram is finally taking an action on fake followers and Firefox is finally addressing its speed issues. In other discussions of note, members provide tips for how webmasters can control for “dodgy” reviews, Google provides a not-so-clear clarification on duplicate content, and more! Instagram Clamps Down on Bots and The Companies Running Them The consensus on Webmaster World seems… [Read More…]


09 Jun 2017
Bonnie Stefanick

Google’s Planned Chrome Adblocker & Latest Internet Trends Report Released: Weekly Forum Update

This week has been rich in interesting discussions! Forum members have been talking about Google’s planned  Chrome Adblocker, 2017 State of the Internet Trends report, Google’s drop of NOODP meta tag support and what it means for marketers and marketing conferences. Here are our highlights: Report: Google Plans Ad Blocking in Chrome In a perplexing move, Google announced that they plan to release their own adblocker. To quote the referenced… [Read More…]


02 Jun 2017
Bonnie Stefanick

Clickbot Bypasses Google Bouncer & Warning On Low Quality Guest Posts: Weekly Forum Update

Does click-through-rate impact Google rankings? Is Google preparing to hit guest posting links again? Will we all be forced to migrate to HTTPS? This week’s forum discussions bring up important points. Join in! Ad Click Bots Discovered In Game Apps In Google Play Store According to researhers at Check Point, Malware “Judy” bypassed Google Bouncer, Play Stores proction system. The malware creates fraudulent ad clicks on the ads. The 50… [Read More…]