HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort
Cleaning up 400 level, 500 level server errors, and weird redirects seems like a battle with no end, especially on larger sites. It sometimes feels like playing wack-a-mole trying to clean them up – as soon as you clean a bunch up, more appear. It’s also really easy to lose your valuable SEO time as […]
- 10-11-2016
- Search Engine Optimization
Crawling Gotcha: Rel=”Canonical” Creating 404’s or Weird Redirects for Google
This issue: Site crawls tend to be a starting point of a lot of SEO reviews. One thing that I’ve been increasingly running into is Google flagging server response errors to pages the never existed in the first place in Google Search Console but I don’t see the same error when running other crawlers. One […]
- 10-04-2016
- Search Engine Optimization
3 Easy Things You Can Tune & Test That Can Help You Rank Better
SEO can be overwhelming: You never know where to start. Let’s take a breath and do something quick: These small <title> tweaks can help you rank better Most of the time, websites create their meta <title> templates and forget about them. Meta data is an easy thing to change and an easy thing to test […]
- 12-09-2015
- Search Engine Optimization
How To Get Google Search Console Data When It’s Not Showing Or Disappears
You can think of Google Search Console kind of an equivilent of a Google Analytics view. On the positive end of that, you can’t really lose data in the same way like what can happen in analytics. On the negative end all your data can temporarily disappear and because of Googles UI, you’re left scratching […]
- 07-29-2015
- Search Engine Optimization
Troubleshooting Google Search Console International Targeting “No Return Tags” Error
While I was browsing around on how to troubleshoot relating to the thousands of “no return tag” errors on a site, I saw that there was not much in the way of resources on this topic, so I thought that it would be good to create one. As you browse Google Search Console (formerly Google […]
- 07-22-2015
- Search Engine Optimization
New Google Doorway Page Algorithm Change
Google has just announced that they are releasing an update to their doorway page algorithm. Google provided the 5 following guidelines. Here they are below with some comments for your to consider, as you prepare for this next update. Below are the bullet points with some commentary for consideration, comment, and discussion. + Is the […]
- 03-18-2015
HOW TO: Correctly Test to See if Starting SEO is a Worthwhile Investment for Your Business?
The incremental approach to SEO, the approach of making small investment in SEO for proof of concept and scaling on it – is very tempting: it seems low cost and low risk. Also, for companies that are heavily focused on paid advertising, it is common to have a small test budget to run small cheap […]
- 02-05-2015
- Search Engine Optimization
Mobile Marketing: What Forwardfacing Marketers Are Considering
E-Commerce: Preparing for mobile payments One of the biggest traditional mobile commerce challenges for visitors on mobile devices is going through the process of buying something. Even with a responsive websites or mobile only experience, it is very difficult to make online payments. Mobile payments systems are finally starting to gain ground among users. Whole […]
- 01-16-2015
- Marketing
Inspiring Content Marketing: Just Do It!
I read a really SEO- inspirational story on this week about musician Matt Farley, who made $27,000 making music on the side, and getting it on spotify and iTunes, after noticing that people type in ‘weird stuff’. High five to Matt Farley for leveraging the long tail of iTunes and Spotify! Some cool takeaways for […]
- 01-09-2015
- Content
4 Awesome Holiday Strategies From 2014
So, it is almost inventory time and many of us have holiday hangovers! I know that I’ve spent a good deal of time shopping online and offline this year and thought I’d share some of the cool offline / online integration strategies and online strategies that I’ve seen this season. 1 – Receipt by email […]
- 12-24-2014
- Marketing
