29 Aug 2006

SEO Tip – Get Your Own IP Address.

So I just bought a domain from someone who had it both registered and hosted with register.com…and in trying to keep things as much as they had been, I opened up an account with register.com to move the domain into my register.com account.

I ended up running into a problem and I had to call them. While waiting for a human on the phone I heard register.com’s recorded message stating something to the effect of "Google will rank you higher if you register your domain for longer periods of time". Which isn’t "proven" (they’re taking that from the google patent of march 2005 that mentions that they might look domain registration length)….but tonight I chatting with register.com about hosting the site with them too to keep the same nameservers the site has historically had and my first question was "What do I need to do to get my own unique (non-shared) IP address"…and they told my that they only offer shared IP addresses….hum…for a company touting how google ranks sites, why don’t you offer unique IP’s, even if I have to pay more, I’d rather have my own IP (I’d hate to be sharing my IP with thousands of other sites…I’m sure some have been blacklisted).

**not sure if your domain is sharing IP’s?
***Edited to include Dave’s tool he mentioned below instead of the method I originally had:
Use this tool http://www.seologs.com/ip-domains.html

Moral: Get your own IP address for your site. Don’t share IP’s. Call you host and tell them you want your own Unique IP address. Tell them also that you want a Fresh IP…not a recycled IP (if a spammer gets a site blacklisted, leaves the host, that host will recycle that IP)….you don’t want a recycled IP..best to call and speak to a tech guy. Getting your own IP will usually cost around $25 – $100 one time extra fee…sometimes hosts will charge $2 – $25 extra per month…it’s not much, just do it.

Agree? Anyone else have IP tips, tools, etc?


  1. Hawaii SEO August 29, 2006 at 10:53 PM

    Great Post Jim.

    Here is a good tool for that:

    An SEO friend of mine found ALL of his competition’s clients using this tool because they were all hosted in the same place. Dooh!


  2. SEO BUZZ BOX August 30, 2006 at 12:23 AM

    jimsblog.com ?


  3. Jim August 30, 2006 at 12:58 AM

    seo buzz box, yea, the original url I was going to use was jimsblog and at the last second I changed it to jimboykin.com

  4. Jim August 30, 2006 at 12:59 AM

    Dave, nice tool there….much easier to use – thanks!

  5. Tony Hill August 30, 2006 at 7:58 AM

    If your looking to hide the fact that you have several different sites by hosting them on different IP’s, then I recommend that you make sure your c-block is different for each one. Sometimes people will get and I’ve found several monetized websites owned by SEO’s and the like just by looking at their company IP and changing some numbers in the last IP range.

  6. Simon Heseltine August 30, 2006 at 9:10 AM

    Nice tool. Since he’s in the news I plugged in daggle.com, Danny shares with some ‘interesting’ sites… 😉

  7. Everett August 30, 2006 at 9:50 AM

    I have not found sharing an IP to be a problem. I have several sites on shared hosting accounts at HostGator, IPower Web and Go Daddy and they all seem to be doing just fine. I think shared IPs can be a problem if you become associated with one of the “bad neighborhood” sites through linking. But so many sites are on shared servers, there is no way a search engine could possibly connect one with the other just because they are on the same IP if the WHOIS data is different, the sites are completely different, and they don’t link to each other or show any other linking patterns indicating that they belong to the same person. It just doesn’t make sense to do that with the way hosting packages are sold and re-sold these days. But I DO find this tool extremely useful for the reasons explained in Hawaii SEO’s post.

  8. Jim August 30, 2006 at 10:14 AM

    simon, nice…he’s definately on shared IP hosting….now to be fair I have heard that Google now tries to identify URL’s and not IP as far as “blacklisting” or penalizing….but maybe it’s just my paranoid instinct that tells me if there’s spammers on your IP it just might have a negitive impact on your site.

    Danny, do you worry about sharing your IP with over 650 other sites….some do look a bit risky (crochetmycrotch.com for one)?

  9. Danny Sullivan August 30, 2006 at 10:26 AM

    Nah, not to much. To be honest, Daggle’s never been intended as a big commercial site. So while I think it’s good advice for people to think about having their own IP, that just wasn’t a priority there.

    When I think about it, there are two major reasons to do so:

    1) To hide other domains you have from the competition. In my case, I’m not trying to keep anything (that) hidden.

    2) To avoid being lumped in with bad sites on the same IP.

    In terms of the second, it’s been a really long time since I’ve heard of someone innocently being wiped out because they were on a shared IP. Instead, you hear more about someone who was massively spamming and lost all their sites, since they were on the same IP. So again, not something worrying me in my case. Plus, I know that my site has a lot of high quality links pointing at it, which I feel confident will help the search engine do the right thing in knowing it’s not something that should get wiped out.

    When in doubt, I’m with others, though. I’d get my own IP. In my case, it’s just not something that’s been that much of an issue.

  10. theppcbook August 30, 2006 at 11:02 AM

    I applied a unique IP to one of my ecommerce sites for the same reason you discuss above. I also run 20+ sites on shared IP’s via reseller hosting, many of them even on the same C block. While not scientific, I haven’t noticed one single bit of difference between them in terms of how the search engines treat them.

    Now, if perhaps I was a blog/ping blackhat subdomain spammer, I would most definitely limit the amount of domains I hosted on the same IP/cblock. You would be risking a total shutdown if you weren’t. Over at syndk8 you can read quite a few stories of guys who’ve been wiped out by that mistake (quite a foolish one, I might add)

  11. Igor Mordkovich (BizMord Blog) August 30, 2006 at 11:30 AM

    Very interesting post and a great tool. Thank you Jim.

    I think this tool would work better for those companies that have multiple websites that they don’t want associated to one another.

  12. SEO BUZZ BOX August 30, 2006 at 1:14 PM

    Remember that you can also hide better without a unique IP amongst a bunch of Godaddy spammers.

    I have always chosen unique IP’s cuz I want everyone seeing my stuff. 🙂

    Looked at a bunch of people sites who have unique IP’s and was going to blog about it but refrained. 😉

  13. SEO and Your Own IP Address August 30, 2006 at 7:37 PM

    […] As for what the news means for the industry at large, I’m definitely noticing more participation by Danny across forums and blogs. One comment of his I particularly liked. It’s about the general consensus about getting your own IP address – see Jim Boykin’s post on the topic. […]

  14. Cristian Mezei August 31, 2006 at 2:06 PM

    Jim, you are absolutely right. A unique IP for every website you own, is the right thing to do.

    I can tell you this. I got one website penalised (ranking nowhere). This was about 4-5 months ago. On the same nameserver (so the same IP), I had 4 or 5 other websites, that were ranking extremly well for their niche.

    I still have those 4 or 5 other websites, on the same IP and nameserver. Since 4 months ago, one by one, each of these websites were starting to show nowhere in Google.

    In this day, none of the websites rank anywhere in Google.

    They are not interconnected, interlinked and don’t have anything in common. They are just on the same nameserver and IP.

    And to actually get to the point I wanted to emphase.. I moved one of the websites (2 months ago) to a new IP, a different class C IP, than the nameserver’s IP.. But still hosted on the same server with the other websites.

    One month ago, that particular website is BACK where it was 5 months ago. I mean really back, and even better.

    Go figure..

    Btw, nice blog and I promise to read it more.

  15. » 12 Easy Quality Indicators to Combine to Prove Trust - Stuntdubl - SEO Consultant August 31, 2006 at 2:47 PM

    […] 1. Privacy Policy 2. Contact page with physical address and phone number 3. Submit to local listings (assists with above) 4. Extended period domain registration 5. Get a half dozen trusted links (if I told you they’d no longer be trusted) 6. Legit WHOIS data that matches other records 7. Dedicated IP* – recently mentioned by Jim. 8. Adding a FEW trusted outbound authority links – wikipedia, industry associations, etc. 9. Valid code (or close to anyhow) – you can argue this all day, but on a massive scale better code = higher quality 10. Fast server response time* 11. No 404’s 12. Extremely limited downtime* […]

  16. Don September 1, 2006 at 4:57 PM

    Does changing the IP look fishy to google? Will my sites drop initially because of this? I’m especially woried about one of my new sites that’s still in the sandbox.


    **Jim edited your name** you’re not keyword keyword keyword keyword….you’re Don…good question, but don’t spam my blog with a keyword keyword keyword keyword Name…end of Jim Rant on Don.**

  17. SEO BUZZ BOX September 1, 2006 at 5:29 PM

    Los Angeles- No, I have done this many times and as long as your site has not been a spam hub it should be fine, move around all you want until you find a safe island.

    Safe island = Dedicated IP

    Yah good…

  18. Jim Boykin September 1, 2006 at 5:56 PM

    FYI, I agree with SEO Buzz Box

  19. Is Your Hosting Damaging Your Reputation with Google? … Shared IPs Tool--BizMord Search and Marketing Blog September 5, 2006 at 8:45 AM

    […] There was an interesting post on Jim Boykin blog about hosting your website on a unique personal IP address. Some people think that if your site is hosted and associated with a spammy site on the same IP you can be banned or suffer the effect of Google punishing that other site. […]

  20. Christoph C. Cemper September 7, 2006 at 6:24 AM

    HUM… what a bummer…

    >usually cost around $25 – $100 one time extra fee…sometimes >hosts will charge $2 – $25 extra per month…it’s not much, just >do it.

    i pay $1 per unique ip per month

  21. Mike September 19, 2006 at 4:24 AM

    I found a site that shows the location of the ip: http://www.ip-adress.com

    Seems to work.

  22. Geo-Location Domain Strategy: One Domain, Two Domain, Three Domain, Four? .:. SEM Consultancy November 8, 2006 at 9:28 AM

    […] Get Your Own IP Address […]

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