One of my clients whom enjoys very nice rankings just forwarded me an email which he’d been responding to. The initialÂ email to my client read:
I was doing some due diligence for a current client and came to your site. I was wondering how someone can purchase a product off the website. If I wasnâ€™t in the interactive business a really scaled through the site I would never know.
Anyway, I just wanted to let you know your site needs a â€˜Call to Actionâ€™ to increase conversions. Let me know if you need help.
Now the kicker is who it is signed by…a MAJOR BIG SEO Company.
My client, not knowing who this company is, responded with:
We require new clients to call in orders. We’ve had web stores in the past, and our return rate goes up to around 4%.
Let me know if you have any more questions.
(to Me with the phone number plastered all over my clients pages, with the “We Love Phone Calls” makes it pretty clear that if you want something, you need to call up the company….but hey, I could always look over the process for a “call to action”…if there’s really a problem)
The guy from the Big SEO Company then responded back to my client with this:
The only question I have Bob,Â is if you were given an opportunity to increase revenues a minimum of 30% in 60-90 days through a strategic online marketing campaign while lowering your cost per sale and increasing your conversion ratesâ€¦would you do it?
and another excerpt from the following email exchange from the BIG SEO Company.
There are some deficiencies, although easy to fix over time on the organic side…
It was this last line that I really took offense to, and I would have ignored it, but damn, this is a Big ole SEO company telling my client he’s got “Deficiencies….on the organic side….”. This client Rules in the rankings, and has for a few years now. Deficiencies my ass!
So what I’m wondering is if the initial email was a “spam” that they send to every site they come accross…hey, you need a “call to action”….respond to me and I know you’re interested in making your site better, and I’m going to make you a crazy promise with no guarantees, but I’ll charge you 10K+ per month for 12 months for you to find that that wasn’t a great decision.
When I contacted back my client I told him:
You should ask him for a few examples of these “deficiences” and also ask him how he thinks he can increase your organic rankings. Also ask him what link services he sells….I’d actually love to see his answers.
Anyone else get emails like this from MAJOR SEO Companies?