Will Google going after Your Industry Tomorrow?
In October of 2009 Google began a “Test” on Mortgage as a “Comparison Ad” saying in Inside AdWords at the time:
“At this time, Comparison Ads will only show to a small number of users in select U.S. states and is only available to a limited number of advertisers in the mortgage/refinance space. Over time, we’ll increase the number of users who see Comparison Ads offers as well as the number of advertisers able to participate.”
Then in March of this year, then went after even bigger $ by going after “Credit Cards“.
Then in July of this year Google bought ITA, and just a few days later started putting in flight information into the search results
I wonder what industry Google’s going to hit next by taking over the top places? What industry will Google go for next???
Hotel Bookings? Movie Rentals? Online Education? Prescription Drugs? Betting Odds? …
What if it were your industry?
I remember the days before adwords…when the results were clean, and everything above the fold was natural…..now, doing a search for something like “credit cards” or “mortage” shows me 11 links on my computer screen if I don’t scroll down. Of those 11 links, only 2 are natural resutls. The Prime #1 spot is taken by Google now – so they(Google) can make money from credit card advertisers and mortgage companies because….you guessed it, there’s a lot of money in those areas…
Google’s doing a great job of filling up everything above the fold with advertisers which is good for Google stock holders….but I sold my stock years ago, and all I’m left with is user experience filled with advertising like billboards all over my search results page.. .I’m not sure which is more evil, anyone buying links to try to get to #1 for credit cards in the organic results, or a search engine just putting themselves at #1, and then filling all the links above the fold with advertisers and only a few organic listing, for the sake of themselves (Google) making money from the most profitable advertisers….I don’t know….what do you think?