London SES Feedback on Link Building Methods and Risks
Last week I spoke in London at the Search Engine Strategies (SES) Conference about “Link Building – Methods and Risks”. I was lucky in that I had a 1 hours time slot all to myself, rather than the usual 10-15 minutes that one normally gets when you’re on a panel with others. I’ve often felt […]
- 02-23-2010
- Link Building, SEM Events
Higher Than Deserved Rankings – Are you too High?
Yesterday I happened to be on wikipedia.com on the trustrank page, when I scrolled over the words “various techniques to achieve higher-than-deserved rankings” in the second paragraph, and the link title popped up “Search Engine Optimization” hum…so Search Engine Optimization is “various techniques to achieve higher-than-deserved rankings“…but hey…I do believe I’ve heard those exact words […]
- 06-11-2009
- Link Building
Pagerank is Dead. Sculpting is Dead. Trust is Alive….in my eyes.
There’s been a few debates that I’ve wanted to weigh in on… one that comes to mind is the big hub bub over pagerank sculpting via use of the nofollow tags…. Pagerank sculpting is based on the formula from the original Pagerank patent from 1998, (PDF) that says the value of a backlinks is found […]
- 06-09-2009
- Link Building
Content Stealers – Link or be Gone.
We were speaking on the phone today to a client who has such good content, that she’s found that several other websites copied her content, even though there’s a copyright notice on every page of the clients site. One of the biggest problems has been people using this content in Yahoo Answers, and these yahoo […]
- 06-08-2009
- Link Building, Web Content
Link Buying for Cheap and What is Your Risk Tolerance?
The top 10 sites are all taking a risk by buying links… so, to compete, we make our clients buy content.. we give them all sorts of content.. content for homepages, content for product pages, content for common questions in the industry, content we hope will get links, etc, etc…. wonder if google will ban sites for buying content one day… hey… you didn’t write that content, you Bought It! You Bloody Bastard! ….I can see bots crawling the web with spam filters looking for words like “guest post” or “written by X” where X has to equal the site author…
- 06-04-2009
- Link Building
CEO Post: Types of Link Building w/pros and cons
ok…I know… kinda cheap for me to make post #2 a CEO post with a pitch at the end of it….but it’s what my writing ended up with.. (when I started writing I didn’t know where it would end up…that’s how I write… for those who aren’t familiar with my writing, I tend to write […]
- 06-02-2009
- Google, Link Building
Sympathy for the SERP Chaser
Testing Testing, 1, 2, 3… We’re back!…. or should I say, I’m Back! I thought I’d start with a song… why… cause I was singing this in my head on my way home from work this past friday… so why not let everyone else enjoy… yes, we will get more serious in the future.. and […]
- 06-01-2009
- Link Building, Search Engine Optimization
A Site without Linkability is a Site Destined for Failure
Over the past few weeks, we’ve been working on new reports with analysis and recommendations for our clients. One report that all our clients are getting is the “Content Analysis Report.” This particular report is essential to everyone. A link building campaign will run out of steam quickly if there’s not much of a reason […]
- 12-09-2008
- Link Building, Search Engine Optimization
Jim Boykin: Paid Links Aren’t Worth It To Me
Two days ago Matt Cutts said, “The reality is that accepting money to link to/promote/market for a product without disclosing that fact is a very high-risk behavior, in my opinion.” And I believe him€¦.big time€¦.I can tell you from first hand experience that buying links can be a “high-risk behavior”, and it can have very […]
- 11-21-2008
- Link Building
Paid Link Redux with Guy Kawasaki and Michael Gray?
Remember back in September when Michael Gray called Guy Kawasaki out about a blog review as an example of paid links that Google was willing to overlook? Taking the cue from Google that they don’t care, Graywolf is helping get the word out about free copies of Guy’s new book Reality Check in exchange for […]
- 11-06-2008
- Link Building
