Is the Link “Followed”?

This is one of the most frequent questions I get in my email inbox. Obviously, the question of course is not as simple as it may seem. What’s “followed” in the first place? Passing any value? Sadly, you can never be sure if any given link makes any impact on search rankings. What you can […]

Read more...

Dressing Your Pages for Links

There are a lot of idioms that relate to presentation. Dress for success, the costume makes the man, a wolf in sheep’s clothing. As a society, for whatever reason, we are consumed with appearance. We hold nationally televised beauty competitions and fashion and cosmetics are billion dollar industries. Philosophical debates on whether or not this […]

Read more...

International Link Building Shortlist

There are several unique factors that go into link development and link value when you’re working with sites outside of the U.S, U.K, and Australia. Here is my short list: Anchor Text Issues & Non-English Sites European languages get lots of variations in anchor text, from a variety of languages. This can be a problem […]

Read more...