Today, I’m happy to announce the launch of our first paid tool from the Internet Marketing Ninjas tool division, Ninja Tools: The Featured Snippet Optimization Tool.
Featured snippets have been exploding over the past few years: Last year, one study showed that about 30% of searches in Google were showing featured snippets at the top of the search results page. According to the data we’ve collected over the past two months, analyzing well more than 100,000 searches for more than 100 clients and beta testers, an average of 39% of the most valuable phrases for each site are showing featured snippets in the results.
Every SEO wants to rank #1, but many are missing the biggest opportunity out there today, the featured snippet, which is often called “position zero” because it ranks higher on the page than the top organic result. We’ve built a tool that helps people do just that.
After you enter a URL into our tool, we find the most valuable phrases for which you rank in the top 15 results in Google. We then analyze up to 2,000 of these phrases at a time and show which phrases return results that have featured snippets in the search results. For each result, you can see several data points that help you see which phrases you should target. The tool also comes with an editing function that can help you modify existing content on your page or create new content to add that can help you get more featured snippets.
You can also re-run the tool after you have edited your content (we recommend waiting about a month for this), and you can then see a summary of the changes, including new featured snippets obtained and the values of these phrases.
Our tool also gathers data from Google’s “people also ask” and “searches related to” functions, which can be used to optimize for additional featured snippets based on these questions and phrases.
I know of no other tool in the world that does what this tool does. If your competitor is using this tool and you’re not, you’ll be wondering why your traffic keeps going down, even if your organic rankings don’t change. It could very well be that your competitors are taking that featured snippet spot at position zero, hurting your traffic even if you rank #1.
To learn more about featured snippets and the Featured Snippet Optimization Tool, check out our Google Featured Snippets Education Center. And if you’re a journalist or conference speaker and you’d like to try out our new tool for yourself, contact us to apply for free access so you can take it for a spin.