08 Oct 2014

Google Updates, Links, Content Marketing: @JimBoykin at #Pubcon

If you rank for a commercial phrase, you are much more likely to be under radar (the more valuable phrase, the more chances are you may be penalized)

The data takes time to refresh.


Panda Updates

panda-update


Penguin Updates

penguin-update

(Penguin 3.0 is due any time now. October, 4 is the last time Google made a Penguin refresh.)

Monitor your links, do pre-emptive link pruning and Disavow.

Don’t use services that guarantee to get you out of Penguin update for cheap! Read more about this here


Payday Loan Updates

payday-loan-update

Those updates target all commercial phrases (high cost-per-click volume + high search volume. Use Spyfu to identify those)


Page Layout

page-layout-update

Ads above the fold…


Pigeon Update

pigeon-update

Local search results


Hummingbird Update

(September 26 2013)

hummignbird


More Updates

more-updates

A few words about Google Authorship update:


What can I do to send good signals to Search Engines?

Google will always value what others say about you more than what you are saying about yourself. To get real citations: real-citations

Become a big brand! Brands win in almost any update! Identify niche influencers and approach them!