What Is a Brand-Name-Based Link? (Weekly Q&A)

There’s an interesting question being discussed on SEOchat forums: So Penguin is after external anchor-text manipulation, so you need to make sure you have more “innocent” (domain- and brand-name-based) links to make your link profile more natural. So instead of linking as bad credit loans, you probably want to link YourCompanyName.com or Your Company Name […]

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Online Shopping Trends Tell Tales

Earlier this week, ComScore released their latest report on online spending in 2011. And the general trend is: it’s up. The fact that Internet spending is continuing its skyward trajectory holds several implications for online businesses, both obvious and subtle. Search Engine Journal summarized the findings like this: “Online shoppers spent a record breaking $161.5 […]

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