Product-Driven SEO: What Most SEOs Are Missing Out These Days with Rand Fishkin
Search Engine Optimization includes lots of components, from site technology to content and links. But what are most SEO strategies missing? To discuss SEO, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro, founder and former CEO of Moz and author of Lost and Founder: A Painfully […]
- 04-30-2022
- Search Engine Optimization
Domain Names and SEO with Bill Hartzer
What’s the role of your chosen domain name on your future SEO strategy and visibility? This is one controversial question because it has been changing a lot throughout the years. To discuss the impact of domain names on SEO, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Bill Hartzer, a […]
- 04-22-2022
- Search Engine Optimization
The Complexity of Measuring SEO Strategy
Long gone are the days when an SEO strategy consisted of merely keyword research and content creation targeting those keywords. It is much more complicated these days, and so it measuring the effects of each strategy. To discuss the complexity of Search Engine Optimization Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s […]
- 04-07-2022
- Search Engine Optimization
Google’s “People Also Ask” (Related Questions): What They Are, and Why You Should Care (Updated)
If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. In this box are a series of questions involving the search term you looked for. Each of these questions can be expanded using a drop down menu allowing to see the answer. The […]
- 03-29-2022
- Search Engine Optimization
What is Semantic SEO? – With Bill Slawski
Semantic SEO is a term marketers often use without a clear understanding what it is really about. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, have invited a well-known SEO expert Bill Slawski to discuss what semantic SEO is and how to implement the concept in an SEO strategy. An entity […]
- 03-14-2022
- Search Engine Optimization
User Experience, Search Intent and SEO: How to Prioritize Your Customer in Your SEO Strategy
User experience is crucial for your business success. These days, consumers are willing to pay for a better experience. On the other hand, consumers’ expectations are high and if you are not meeting those but your competitor does, the consumers will choose your competitor even if your pricing is better. But what really got marketers […]
- 03-09-2022
- Search Engine Optimization
How Does Google Measure a Good User Experience – with Duane Forrester
A good user experience is crucial for your conversions but it is also a confirmed ranking factor. How may Google be measuring a good user experience? To find an answer to that question Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Duane Forrester, a well-known SEO expert who has over […]
- 03-02-2022
- Search Engine Optimization
How Much Content Does a Site Need and What Should It Be?
One of the most popular questions businesses tend to ask when discussing SEO is How much content do we need? And that aligns with our general need to bring any SEO discussion down to numbers. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss content quantity and how to create a […]
- 02-24-2022
- Search Engine Optimization
Title Tags and SEO: What Has Changed? What’s Best for SEO?
A title tag is an HTML element that aims at describing the web page the way users and search engines immediately recognize what it is about. Traditionally titles have been the most important ranking signal because Google would use it to generate a search snippet. Titles and Google: What Has Changed? Just like with meta […]
- 02-01-2022
- Search Engine Optimization
Google’s FAQ Rich Snippets: Generate More Clicks from Your Current Positions
Google search engine optimization is no longer only about ranking higher. It is also about getting the most of your current positions. As Google’s search result pages are becoming richer and more diverse, there are ways to yield more clicks from lower rankings without investing in increasing them. One of those low-hanging-fruit opportunities is Google’s […]
- 01-25-2022
- Search Engine Optimization
