User Experience, Search Intent and SEO: How to Prioritize Your Customer in Your SEO Strategy

User experience is crucial for your business success. These days, consumers are willing to pay for a better experience. On the other hand, consumers’ expectations are high and if you are not meeting those but your competitor does, the consumers will choose your competitor even if your pricing is better. But what really got marketers […]

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Google’s FAQ Rich Snippets: Generate More Clicks from Your Current Positions

Google search engine optimization is no longer only about ranking higher. It is also about getting the most of your current positions. As Google’s search result pages are becoming richer and more diverse, there are ways to yield more clicks from lower rankings without investing in increasing them. One of those low-hanging-fruit opportunities is Google’s […]

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How To Control Your Video Search Snippet

We’ve talked about search and social snippets before. A rich snippet is what you see below your search listing enriched with rating stars, author information, a thumbnail, etc… scraped from the linked page. Google ranks videos inside so-called video carousels. Inside video carousels, Google often shows: The video thumbnail (which implies it’s a video) The […]

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