Title Tags and SEO: What Has Changed? What’s Best for SEO?
A title tag is an HTML element that aims at describing the web page the way users and search engines immediately recognize what it is about. Traditionally titles have been the most important ranking signal because Google would use it to generate a search snippet. Titles and Google: What Has Changed? Just like with meta […]
- 02-01-2022
- Search Engine Optimization
Google’s FAQ Rich Snippets: Generate More Clicks from Your Current Positions
Google search engine optimization is no longer only about ranking higher. It is also about getting the most of your current positions. As Google’s search result pages are becoming richer and more diverse, there are ways to yield more clicks from lower rankings without investing in increasing them. One of those low-hanging-fruit opportunities is Google’s […]
- 01-25-2022
- Search Engine Optimization
Barry Schwartz Asks Jim Boykin About Link Building, Disavow, Domain Authority and More
Barry Schwartz from Search Engine Roundtable and Jim Boykin from Internet Marketing Ninjas have done a series of videos discussing important SEO topics and recent SEO trends. You can also watch all these videos on the Ninja Youtube channel! Barry and Boykin did 9 videos 1. Are Backlinks Still Important for SEO? Short Answer: Yes! […]
- 01-15-2022
- Search Engine Optimization
How To Control Your Video Search Snippet
We’ve talked about search and social snippets before. A rich snippet is what you see below your search listing enriched with rating stars, author information, a thumbnail, etc… scraped from the linked page. Google ranks videos inside so-called video carousels. Inside video carousels, Google often shows: The video thumbnail (which implies it’s a video) The […]
- 04-13-2021
- Search Engine Optimization
How to Adapt Your SEO Strategy to Survive the Crisis
In these uncertain and unprecedented times, when every business is facing some sort of a struggle (whether it is a lack of demand or the shortage of supply or something else), all of us are trying to figure out how to keep our businesses afloat. Can SEO be part of the solution here? For the […]
- 04-22-2020
- Search Engine Optimization
Google’s rel=”sponsored”: Are You Going to Use It?
A few weeks ago Google announced support for a new link attribute rel=”sponsored” (together with its sister attribute rel=”ugc”). In addition, they also mentioned that rel=”nofollow” attribute will become even fuzzier than it used to be as Google was going to start using it as a “hint” rel=”sponsored”: Use the sponsored attribute to identify links on […]
- 12-10-2019
- Search Engine Optimization
Keyword Research for Your Product Pages: The Ultimate Guide
Search traffic remains one of the major sources of traffic and conversions to any website. Keep your organic search visibility in mind when working on your most important “money pages” (i.e. those that drive direct sales). In this article I’ll go you through both basic and advanced keyword research tactics for your product pages that […]
- 12-03-2019
- Search Engine Optimization
International SEO FAQ: Multi-Lingual and/or Multi-Regional Optimization
Lots of online businesses and digital publications are going global these days and we have to thank the Internet for giving us this incredible opportunity. Yet, even though it has been around for years now, international SEO is also unbelievably confusing. There are a lot of “it depends” in this area, so I did my […]
- 09-19-2019
- Search Engine Optimization
Three Tools to Monitor and Analyze User Engagement
The web audience is changing. With mobile and voice search, the shopping journeys are becoming more fragmented and harder to predict, the attention spans are getting even shorter and the content supply is often greater than demand. Consequently, it is increasingly important to understand how your site users are interacting with the page elements, and […]
- 04-10-2019
- Search Engine Optimization
Keyword Clustering: Best Resources, Techniques and Tools
What exactly is keyword clustering? To cluster keywords means to group your long overwhelming keyword lists by relevancy. I have done an article explaining keyword clustering in a most easy-to-understand way. At the heart of it, keyword clustering is what it sounds like: you take relevant keywords and arrange them together into groups. Use these […]
- 11-30-2017
- Search Engine Optimization
