How to Adapt Your SEO Strategy to Survive the Crisis
In these uncertain and unprecedented times, when every business is facing some sort of a struggle (whether it is a lack of demand or the shortage of supply or something else), all of us are trying to figure out how to keep our businesses afloat. Can SEO be part of the solution here? For the […]
- 04-22-2020
- Search Engine Optimization
Google’s rel=”sponsored”: Are You Going to Use It?
A few weeks ago Google announced support for a new link attribute rel=”sponsored” (together with its sister attribute rel=”ugc”). In addition, they also mentioned that rel=”nofollow” attribute will become even fuzzier than it used to be as Google was going to start using it as a “hint” rel=”sponsored”: Use the sponsored attribute to identify links on […]
- 12-10-2019
- Search Engine Optimization
Keyword Research for Your Product Pages: The Ultimate Guide
Search traffic remains one of the major sources of traffic and conversions to any website. Keep your organic search visibility in mind when working on your most important “money pages” (i.e. those that drive direct sales). In this article I’ll go you through both basic and advanced keyword research tactics for your product pages that […]
- 12-03-2019
- Search Engine Optimization
International SEO FAQ: Multi-Lingual and/or Multi-Regional Optimization
Lots of online businesses and digital publications are going global these days and we have to thank the Internet for giving us this incredible opportunity. Yet, even though it has been around for years now, international SEO is also unbelievably confusing. There are a lot of “it depends” in this area, so I did my […]
- 09-19-2019
- Search Engine Optimization
Three Tools to Monitor and Analyze User Engagement
The web audience is changing. With mobile and voice search, the shopping journeys are becoming more fragmented and harder to predict, the attention spans are getting even shorter and the content supply is often greater than demand. Consequently, it is increasingly important to understand how your site users are interacting with the page elements, and […]
- 04-10-2019
- Search Engine Optimization
Keyword Clustering: Best Resources, Techniques and Tools
What exactly is keyword clustering? To cluster keywords means to group your long overwhelming keyword lists by relevancy. I have done an article explaining keyword clustering in a most easy-to-understand way. At the heart of it, keyword clustering is what it sounds like: you take relevant keywords and arrange them together into groups. Use these […]
- 11-30-2017
- Search Engine Optimization
5 Easy-to-Digest Resources to Finally Understand Site Speed Better
Making your site faster has been a hot topic for many years now. It started with Google announcing site speed a ranking factor and it’s got hotter with the mobile search traffic getting more and more discussed. Sadly, it’s also one of the most complicated topics to discuss. You are unlikely to handle speeding up […]
- 01-23-2017
- Search Engine Optimization
HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort
Cleaning up 400 level, 500 level server errors, and weird redirects seems like a battle with no end, especially on larger sites. It sometimes feels like playing wack-a-mole trying to clean them up – as soon as you clean a bunch up, more appear. It’s also really easy to lose your valuable SEO time as […]
- 10-11-2016
- Search Engine Optimization
Crawling Gotcha: Rel=”Canonical” Creating 404’s or Weird Redirects for Google
This issue: Site crawls tend to be a starting point of a lot of SEO reviews. One thing that I’ve been increasingly running into is Google flagging server response errors to pages the never existed in the first place in Google Search Console but I don’t see the same error when running other crawlers. One […]
- 10-04-2016
- Search Engine Optimization
3 Tools to Rank in Google’s Featured Answer OneBox
Since 2014 there has been a continuous debate in our marketing world: Are those Google’s quick-box results good or evil? Most of us seem to agree that it’s probably evil because it steals clicks from the original site by serving the user with the immediate answer to their query. But how does it matter? The […]
- 03-06-2016
- Search Engine Optimization
