Internal Site Search: How To Diagnose Problems & Maximize Conversions Today
If your online store product catalog includes hundreds or more product SKU’s, visitors may be finding it difficult to meet their navigational needs. Although this is most commonly seen on sites belonging to multichannel retailers, any large e-commerce site can encounter this problem. According Dave Yang in his article titled Site Search Increases Conversion Rates, […]
- 02-08-2012
- Search Engine Optimization
Super Cool Data Visualizing Tool Views for Exploratory SEO Analysis
I’m a big fan of data visualization tools. Most of the time clients don’t want to look at ugly spreadsheets nor do they want to see big data pukes. Information must be obvious and instantly actionable. Another advantage of data visualization tools, although admittedly you don’t have the flexibility to merge in different kinds of […]
- 02-03-2012
- Search Engine Optimization
Ann Smarty Joins Internet Marketing Ninjas as an Independent Guest Blogger!
In October of this past year I had the luck to be able to visit Kharkov, Ukraine to speak at Optimization 2011. While there I was lucky enough to be able to hang out with one of my very favorite SEO’s in the world, Ann Smarty. Now I’ve met a lot of Internet Marketers in […]
- 01-19-2012
- Press Release, Search Engine Optimization
Rick DeJarnette Joins Ninjas! Former Bing Webmaster Center and Bing SEO Consultant
This past fall I went to Vegas with 8 of my Ninjas for Pubcon. Not only did we make some great connections with people who are now clients, but we also made several other great connections. One of my Ninjas, Sean, met Rick and had a few great talks, but unfortunately I wasn’t able to […]
- 01-17-2012
- Internet Marketing Ninjas, Search Engine Optimization
When Google Thinks Your Title Tags Suck
Learning to use title tags well is one of the most basic aspects of on-page SEO. It’s something we talk about a lot with clients so when Google published their post last Thursday about “Better Page Titles in Search Results” it caught my interest. Not because it’s revolutionary. Not because they said something no one […]
- 01-16-2012
- Search Engine Optimization
The Debate on Rich Snippets and Their Future in the SERPS
Google has been aggressively promoting schema.org, rich snippets and declaring an author for your site. Although these three concepts seem very different, they are actually very similar and they reflect what I think is a general shift in direction for how search engines may interact with websites in the future. Specifically, this is indicative of […]
- 01-11-2012
- Search Engine Optimization
Revisiting Web Standards and Your Website: Opportunities & Challenges
A colleague recently lent me an awesome book about web standards, a fairly famous one, called Designing with Web Standards By Jeffery Zeldman and Ethan Marcotte. It is not your usual techy read, it makes a good case for the importance of web standards generally, addressing important counterpoints such as why are web standards still […]
- 01-06-2012
- Search Engine Optimization, .Tips and Tricks, Website Usability
What Your SEO Wants For Christmas
Sometimes it’s nice to give a little holiday recognition to the people who work for you. Whether it’s a Whitman’s sampler for the Mailman or a greeting card for your family dentist, it’s just a little something to spread the merriment. Well… if you’re thinking of bestowing a gift on your SEO, I’d like to […]
- 12-22-2011
- Search Engine Optimization
Online Video Optimization
Written By, Usability Ninja Karina As the technology of the web advances, online videos are growing in popularity, thus an increased importance is placed on video optimization. Getting your videos to rank well in a search engine will bring your website more visibility. You should think of video as content. We all know that “Content […]
- 09-27-2011
- Search Engine Optimization, Tips and Tricks
Nature vs. Nurture – Old Sites, Exact Matches, Branded Sites, and You
Nature vs. Nurture, it has been argued in the liberal arts since the 1800’s: are we defined by some inherent features of our being or are we a product of our environment. Can a new website out rank an aged website? Can you beat that exact match site that just won’t budge? Can a non-branded […]
- 08-14-2011
- Search Engine Optimization
