6 Tips to Improve Your Title Tags
If you’re looking to tighten up your on-page SEO, title tags are a great place to start. They are usually easy to edit, in just about every platform, and they’re one of the most influential SEO factors on a web page. Word Choice Always use the keywords that are best for your site in terms […]
- 04-12-2012
- Search Engine Optimization
3 Quick Conversion Checks Every SEO Should Do
When you’re optimizing in the real world, you encounter all manner of sites – the new, the old, the elegant, and the ugly. Everything. One of the things that I noticed that can make the fastest difference for a site was to take better advantage of the traffic already going to the site. Good CRO […]
- 03-21-2012
- Search Engine Optimization
A Love Letter to the Site: Command
We have a lot of tools here at Internet Marketing Ninjas. I mean A LOT. We have tools that crawl sites, compare competitors and create charts and tables full of useful data. I’m such an isolated geek – I actually called someone a “tool” the other day, forgetting that, in some circles, that’s actually an […]
- 02-15-2012
- Search Engine Optimization
Online Shopping Trends Tell Tales
Earlier this week, ComScore released their latest report on online spending in 2011. And the general trend is: it’s up. The fact that Internet spending is continuing its skyward trajectory holds several implications for online businesses, both obvious and subtle. Search Engine Journal summarized the findings like this: “Online shoppers spent a record breaking $161.5 […]
- 02-10-2012
- Search Engine Optimization
Internal Site Search: How To Diagnose Problems & Maximize Conversions Today
If your online store product catalog includes hundreds or more product SKU’s, visitors may be finding it difficult to meet their navigational needs. Although this is most commonly seen on sites belonging to multichannel retailers, any large e-commerce site can encounter this problem. According Dave Yang in his article titled Site Search Increases Conversion Rates, […]
- 02-08-2012
- Search Engine Optimization
Super Cool Data Visualizing Tool Views for Exploratory SEO Analysis
I’m a big fan of data visualization tools. Most of the time clients don’t want to look at ugly spreadsheets nor do they want to see big data pukes. Information must be obvious and instantly actionable. Another advantage of data visualization tools, although admittedly you don’t have the flexibility to merge in different kinds of […]
- 02-03-2012
- Search Engine Optimization
Ann Smarty Joins Internet Marketing Ninjas as an Independent Guest Blogger!
In October of this past year I had the luck to be able to visit Kharkov, Ukraine to speak at Optimization 2011. While there I was lucky enough to be able to hang out with one of my very favorite SEO’s in the world, Ann Smarty. Now I’ve met a lot of Internet Marketers in […]
- 01-19-2012
- Press Release, Search Engine Optimization
Rick DeJarnette Joins Ninjas! Former Bing Webmaster Center and Bing SEO Consultant
This past fall I went to Vegas with 8 of my Ninjas for Pubcon. Not only did we make some great connections with people who are now clients, but we also made several other great connections. One of my Ninjas, Sean, met Rick and had a few great talks, but unfortunately I wasn’t able to […]
- 01-17-2012
- Internet Marketing Ninjas, Search Engine Optimization
When Google Thinks Your Title Tags Suck
Learning to use title tags well is one of the most basic aspects of on-page SEO. It’s something we talk about a lot with clients so when Google published their post last Thursday about “Better Page Titles in Search Results” it caught my interest. Not because it’s revolutionary. Not because they said something no one […]
- 01-16-2012
- Search Engine Optimization
The Debate on Rich Snippets and Their Future in the SERPS
Google has been aggressively promoting schema.org, rich snippets and declaring an author for your site. Although these three concepts seem very different, they are actually very similar and they reflect what I think is a general shift in direction for how search engines may interact with websites in the future. Specifically, this is indicative of […]
- 01-11-2012
- Search Engine Optimization
