Internal Site Search: How To Diagnose Problems & Maximize Conversions Today

If your online store product catalog includes hundreds or more product SKU’s, visitors may be finding it difficult to meet their navigational needs. Although this is most commonly seen on sites belonging to multichannel retailers, any large e-commerce site can encounter this problem. According Dave Yang  in his article titled Site Search Increases Conversion Rates, […]

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Revisiting Web Standards and Your Website: Opportunities & Challenges

A colleague recently lent me an awesome book about web standards, a fairly famous one, called Designing with Web Standards By Jeffery Zeldman and Ethan Marcotte. It is not your usual techy read, it makes a good case for the importance of web standards generally, addressing important counterpoints such as why are web standards still […]

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