Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Jen Van Iderstyne

Jen Van Iderstyne

Marketing Manager

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Jennifer Van Iderstyne is head of client relations and the marketing manager at Internet Marketing Ninjas. She conducts SEO research, provides consulting, and oversees the coordination of client campaigns. In her free time she handles marketing efforts, conference planning and brand messaging for IMN.


A brief biography of Jennifer Van Iderstyne

Jennifer Van Iderstyne has spent her entire life in upstate New York. In 2002 she graduated from SUNY Potsdam with a major in politics and minors in acting and communication. She came to Internet Marketing Ninjas, and the field of SEO in 2006 after a brief stint working in public policy. Beginning as a link builder, she quickly learned about other aspects of SEO including content development, analysis, on-page optimization and strategic planning. During her tenure at Internet Marketing Ninjas, she has built links, written and evaluated content, created reports, trained other employees and managed hundreds of client accounts. Having worked in so many parts of the company over the course of its development has given her a unique insight into how all aspects so online marketing work together. In addition to her day to day responsibilities, she also contributes regularly to the IMN blog, Search Engine Watch and has had guest blogs posted on various other industry blogs.

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Jen's Previous Speaking Events

Pubcon New Orleans 2013
New Orleans, Louisiana

April 22-25, 2013

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Industry Testimonials

Jen and Shawn, I just wanted to remind you both that I am very grateful for your time and effort you have shown our account and if you weren't so damn faraway, I'd give you both real big bear hugs right now! :) Heck, at this rate, you've earned about 85% of the naming rights for my first born! I'm thinking "Jeawn". It has a nice ring to it... :) Alright back to work. Peace out!
Peter K.

Jim and Jen, Thanks for your time and an awesome meeting. Jim,You have done so much in the past few years with your company, Your office space, your employees, their commitment are evidence that you have instilled your positive traits into them and your business. You should be proud. Jen, You are "on it"!! It is uplifting seeing someone your age being so intense and into their work like you are. I can tell you're the type who wakes up with a smile and positive attitude. Michelle and I enjoyed the dialog and the advice. I really appreciate all you have done for me over the years and continue to do.
Mark M.

Jim, You rock!, and thank you SO MUCH for your extremely fast response to my question. Please know that Shawn and Jen have been a BLAST to work with, and that everyone here is extremely grateful and values the partnership our companies have formed over the past year or so. If there is anything that I can ever do to return the favor, please do not hesitate to ask.
Thomas W.

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Jen's Author Links

Jen Van Iderstyne's Posts
10 May 2012
Jen Van Iderstyne

6 Signs Your Links Might Suck

Between emails from Google and updates named after flightless Antarctic birds, a lot of people have had to take a closer look at their links. Having to go through a link intervention isn’t fun, and the more back links you have the harder it gets. Sure, there are tools, and shortcuts, but when it comes down to it, you may have to actually go in and take a good look… [Read More…]


27 Apr 2012
Jen Van Iderstyne

SEO Draft Picks: Which Player Do You Need?

Let’s start with this; I’m not a football fan. However, since I married one, my television has often been commandeered for games and sports show. So last night, like a good wife, while “Grey’s Anatomy” was recording on DVR, I watched the NFL draft. I’m not even going to try to pretend I understand all of the strategy and machinations that go into the draft. But to get through it,… [Read More…]


19 Apr 2012
Jen Van Iderstyne

How I Use the Internet Marketing Ninjas Broken Links, Redirects and Google Sitemap Generator Tool

In SEO, tools can help make evaluation infinitely more efficient. In a lot of cases, you have to use a combination of tools to really see all of the angles. Well, we hate having to go a lot of places to gather intelligence, so we recently released a tool called the Find Broken Links, Redirects & Google Sitemap Generator Free Tool or the Site Crawler Tool for short. It’s pretty extensive,… [Read More…]


12 Apr 2012
Jen Van Iderstyne

6 Tips to Improve Your Title Tags

If you’re looking to tighten up your on-page SEO, title tags are a great place to start. They are usually easy to edit, in just about every platform, and they’re one of the most influential SEO factors on a web page. Word Choice Always use the keywords that are best for your site in terms of search value. Do the research and find what people would be searching for if… [Read More…]


05 Apr 2012
Jen Van Iderstyne

Make Your Content Multi Task

Most people have more than one single responsibility at work.  For a lot of us, a normal day consists of doing a lot of different tasks rather than one single repetitive action.  Your website content is no exception. From day to day and from user to user your content serves different purposes. But no employee can perform a wide range of tasks without proper training, and no content can fulfill… [Read More…]


22 Mar 2012
Jen Van Iderstyne

Dressing Your Pages for Links

There are a lot of idioms that relate to presentation. Dress for success, the costume makes the man, a wolf in sheep’s clothing. As a society, for whatever reason, we are consumed with appearance. We hold nationally televised beauty competitions and fashion and cosmetics are billion dollar industries. Philosophical debates on whether or not this is one of the more unfortunate aspects of our civilization aside, appearance is an influential… [Read More…]


16 Mar 2012
Jen Van Iderstyne

Who Needs an SEO Primer?

As SEO service providers, we get to talk to a lot of different people. Our client contacts are frequently in-house SEO managers but not always. We often find ourselves talking to various members of the organization. One of the things I’ve noticed over the years is that when there are more people in the business that are invested in SEO, we are able to achieve much more as a team…. [Read More…]


08 Mar 2012
Jen Van Iderstyne

Link Building and the Bigger Picture with Google

The 40 changes that Google announced last week are a little of what SEO dreams are made of. Not the changes themselves necessarily, which in some cases are significant, but it’s largely exciting for the insights they give. The peek we get behind the curtain in posts like this or like when we got 23 questions to help determine the quality of our content, are a little bit thrilling, at… [Read More…]


15 Feb 2012
Jen Van Iderstyne

A Love Letter to the Site: Command

We have a lot of tools here at Internet Marketing Ninjas. I mean A LOT. We have tools that crawl sites, compare competitors and create charts and tables full of useful data. I’m such an isolated geek – I actually called someone a “tool” the other day, forgetting that, in some circles, that’s actually an insult. But honestly, the tools our reporting team gets to work with are so awesome… [Read More…]


10 Feb 2012
Jen Van Iderstyne

Online Shopping Trends Tell Tales

Earlier this week, ComScore released their latest report on online spending in 2011. And the general trend is: it’s up. The fact that Internet spending is continuing its skyward trajectory holds several implications for online businesses, both obvious and subtle. Search Engine Journal summarized the findings like this: “Online shoppers spent a record breaking $161.5 billion in 2011. This 13% increase over 2010 was assisted by several top-performing product categories,… [Read More…]


27 Jan 2012
Jen Van Iderstyne

Panda 3.2 Refreshes: Hope for the Future?

Yesterday Search Engine Land reported confirmation from Google that Panda 3.2 happened about a week ago. After a fairly long break it seemed another change was imminent at some point. But what’s interesting about this report is that Google noted this as a “data refresh”. So what does that mean? Well, some individuals in Webmasterworld reported seeing a rebound in traffic around the time frame of the 3.2 update. Of… [Read More…]


16 Jan 2012
Jen Van Iderstyne

When Google Thinks Your Title Tags Suck

Learning to use title tags well is one of the most basic aspects of on-page SEO. It’s something we talk about a lot with clients so when Google published their post last Thursday about “Better Page Titles in Search Results” it caught my interest. Not because it’s revolutionary. Not because they said something no one has ever said before. It’s because they called out a range of title tag issues… [Read More…]


09 Jan 2012
Jen Van Iderstyne

The Duplicate Product Description Quagmire

When you’re doing frequent SEO site reviews, two of the words that come up the most are “duplicate content”. Now there are a lot of reasons and ways for content to be deemed as duplicate and some situations are more troublesome than others.  But one in particular seems to present a unique problem for many e-commerce sites. Product descriptions are a requirement, without them no one would know what they… [Read More…]