14 Jan 2013

3 Tools to Track Youtube Popular Videos

Ah, YouTube…I have lost track of the number of hours I have blissfully wasted on that site. Even when I know there is something I need to get done, and I am anxious about doing it by the deadline, I still find myself on there. It is the lure of stupid music videos and clips of cats doing human things. Who can resist its unproductive call? Not me.

Just writing about it is making me want to go there now and watch something before I continue. But I am fighting the urge and pressing on to give you three excellent tools that help you track popular videos on YouTube.

They could be watched to view trends and so add to a social media campaign. Or they could just give you a look into what people are enjoying and so you might enjoy also. Either way, I would suggest bookmarking all three of these to help you keep track.

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Youtube stats

Search for someone’s channel name to see their complete stats, including subscribers and video views. Or check out their top lists to find out who has managed to gather the most influence on the site. You can find out who are the top users (right now they include Smosh, JustBieberVEVO and Machinima), or the top 10 YouTubers by SB Score (XfactorUSA, PewDiePie and RoosterTeeth make up the top three spots). There is also a chat feature that lets you talk to YouTube users who are currently signed in.

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Trends Dashboard

Check out trends based on most shared, most viewed, or demographic. You can narrow it down based on location, age and gender. The compare demographics to see the data side by side. You might be surprised that what people watch tends to be very similar across the age range, with many of the same videos showing up in 13 – 17, 25 – 34 and 45 – 54 years old.

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This is just a straight ranking system. You can see the most influential video producers on YouTube, their sub rank, subscriber number, and views over time. There are also sections for most subscribed, most viewed, top gainers, top losses, video charts, and something called “Future Rank”. That is a simple projection system over 24 hours to 90 days.

How do you keep a look at the most popular videos on YouTube? Let us know in the comments.