Internet Marketing Ninjas Blog

Actionable Content Tips for Product Pages #JimAndAnn

Content pages are important search engine traffic landing ages because that’s where a user can convert immediately.

Unfortunately product page content is often thin, duplicate or database-generated (not unique).

Product Page Content Tips

Here are some tips on making your product page content better to both rank high in Google and convert well:

  • Include more product photos (Encourage your buyers to send you the product pages for a discount)
  • Include related recipes, how-tos, tips (How to clean, which holidays it can be a good gift for, what DYI/craft projects it can be included in)
  • Add product FAQ (collaborate with your customer team for that)
  • Include related videos
  • Include user reviews
    • It would be awesome if you could somehow connect their product reviews to real people
    • User reviews should also have proper markup: Review rich snippet Schema Generator

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Jim Boykin
Jim Boykin

Founder and CEO

Ann Smarty
Ann Smarty

Community & Branding Manager