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As Community and Brand manager, Ann Smarty’s work is focused on both regularly contributing to the Internet Marketing Ninjas blog and serving as an internal SEO resource for the team. Ann Smarty has been involved in various high-profile roles in the SEO industry for more than ten years. Her background includes working as Editor-in-Chief at Search Engine Journal and being a regular columnist at some of best-known Internet Marketing online publications including Moz, Mashable, Social Media Examiner and more. Ann's search and social experience ranges from content creation and social media marketing to SEO reporting and consulting. Ann's expertise in Internet Marketing tools also helps in internal tool development and testing process.
I have been working in various areas of the Internet Marketing for 10 years. I come from Ukraine where I got a degree in English and German.
I started working in SEO field when still in high school: All I needed was a part-time job to train my English knowledge. I never thought that was going to be my career...
I have never had to look for a job ever since.
I have always enjoyed learning English and writing and thus I have found huge passion in SEO blogging. I have blogged in English (which is not my native language) for 4 years and have become a well known SEO authority and writer.
I've blogged on my personal blog seosmarty.com. I've also been a guest author at the most prominent Internet marketing blogs including SEOmoz, Mashable, Social Media Examiner etc. I've been interviewed for multiple blogs and books. I am contributor for Search Marketing Standard magazine, a premium online marketing publication delivered via print.
Throughout my Internet marketing career I've been involved in all sorts of related tasks and projects: I have a huge experience in team building (I managed teams both in-house for a Ukrainian company and from abroad as a Director of the large department in the U.S. company).
I have been successfully engaged in social media marketing as well and have built highly-networked and influential online presence and personal brand.
Currently I've joined Internet Marketing Ninjas as the Community and Branding Manager. My work is focused on both regularly contributing to the Internet Marketing Ninjas blog and serving as an internal SEO resource for the team.
My main goal is to to turn our blog into the leading free Internet marketing resource uniting SEO experts from all over the world.
I am also going to help operate all the communities we own: DevShed forums, Cre8site forums and WebmasterWorld forums.
Speaker: Ann Smarty • Location: Salon F
Speaker: Ann Smarty • Location: Salon C
Ann is a genius in her own right. Her deep insight on online marketing has enabled her to carve a niche for herself within the industry. Widely respected, and acknowledged as one of the sharpest brains in SEO, Ann is a delight to work. Being a fantastic colleague and a super person comes naturally to her.
Rajiv Karran, Production Manager, BlueGlass Interactive, Inc.
It isn't just that Ann is very knowledgeable--which she is--but she's a great person to work with too: she shares her expertise freely and is always pleasant to be around online. Rare combination! Ann is also a superb team leader. It looks effortless when she gets everyone to do what they need to be doing, but anyone who has ever managed a team knows how difficult it is. She's great at what she does.
Patricia Skinner, Contributing Writer, Search Engine Journal
YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in a day. Your best bet will always be building a consistent audience. But you still… [Read More…]
Last week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer, i.e. those people who can effect buyers’ decisions. And what’s a better way to accomplish that than to actually get that… [Read More…]
Information is flowing around us all the time. Sensationalized headlines on trendy stories peek at us from the sidebar of Facebook. Enticing hashtags beckon us to discover their meaning. One news story leads to another, and another, and another. Within minutes of getting online in the morning, you can find yourself falling down the rabbit hole. How can you possibly keep track of everything? How are you able to organize… [Read More…]
Today’s social networking world is overwhelming: You meet people online, talk to them, lose them for a month or two, then find them again. There should be better ways to keep up than trying to remember everything! Luckily, apps are popping up that allows for smarter outreach, by putting a social dashboard inside your inbox. These three helpful tools work by giving you information on each contact, effectively establishing your… [Read More…]
Choosing to run a blog is a big decision. Whether it’s a business blog or just a way to make some extra money, it will eventually consume your life. The work you put into it, the joy you feel when it takes off, the frustration when it doesn’t – all of these are part of the natural emotional cycle of the blogger. With so much to do in order to… [Read More…]
Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day. Social media is all about variety though: Tactics change daily, new tools and apps are launched, new opportunities emerge. Bonus: Join Zest.is! Zest.is is… [Read More…]
Admit it, you spend well over the healthy amount of time on YouTube. We all do. With so much content, from amateur videos to professional films, being uploaded every day, it is an irresistible distraction and a bit of a productivity hazard… as well as a huge creativity booster! Youtube is a fantastic platform with a lot to offer. These eight cool YouTube tools will help you get the most… [Read More…]
Youtube stores lots of valuable information. I find myself searching Youtube more and more often. It’s an awesome way to enhance your research, check your competitors’ visual tactics and even manage your own product reputation. For some reason, Youtube’s own search engine has always been somewhat lacking and while it has nice filters and supports handy search operators, it’s not quite usable. I have easier time to use Google to… [Read More…]
Social media in all its forms has become something more than the optional step into the modern business model it used to be. Now it is mandatory. Businesses from large corporations to tiny “mom and pop” shops are expected to have an online presence of some level. Not having a Facebook page or a Twitter account can actually lose you business. The best way to learn about social media is… [Read More…]
Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche influencers to spread the word. Here are 5 steps to marketing your knowledge online and… [Read More…]
Googles featured snippets are the new Google authorship, albeit less exciting because featured snippets steal links from publishers in SERPs. Whether you like them or not, that’s the change we have to deal with because if you are not featured, your competitor will. Here are three recent studies of Google’s Featured snippets you need to be aware of: 1. Ahrefs Study of Featured Snippets Read the full study here: Ahrefs… [Read More…]
I share almost everything I like and read on Twitter. I think Twitter is the link-friendliest network. I can share only 2-3 links on Facebook (not to be too annoying and linky) but Twitter is never tired of links. But tweeting an article title is boring: More often, when reading, I feel like tweeting what it’s said in the body. Tweeted quotes stand out, they always trigger an active discussion… [Read More…]
Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People like sharing videos Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie… [Read More…]
