The latest SEO Industry news, notes, and chat.
My first lesson in creating SEO content: Try not to be awkward. The inclusion of well-researched keyword phrases in your content is crucial. But it’s just as important to include these words and phrases in a way that flows, reads well, and doesn’t alert the reader to your attempts to sneak in these phrases. I wrote the phrase “try not to be awkward” on a sticky note and attached it… [Read More…]
Earlier this week, a friend of mine, Alex Yong, sent me to a really cool page. Not only was it interesting content, but what was that thing in the lower corner? It was social sharing by way of Sniply! Sniply allows you to create all sorts of fun social sharing options, including links, buttons, and forms. With the upgraded, paid version, you can have even more options. And, I liked… [Read More…]
With a couple of holidays hitting North America (Canada’s Canada Day and the United States’ Independence Day) this month, it got me searching for that list of web sites to use for sending greetings. Hey, greetings can be sent for holidays, birthdays, and just to say “hi.” For savvy business people you can find uses for greetings sites to work into your engagement. I’m going to start with one of… [Read More…]
All of us could use some extra time, right? Even if is to sun bathe and take advantage of beautiful weather. Many of the tools I’m going to suggest are tools that you are not only familiar with, but probably already using. And, you probably already realize that they are a time saver. Let’s list them and get those creative juices flowing and maybe you can identify areas where you… [Read More…]
SumAll is worth adding to your analytics tool belt and analytics strategy. It is what it claims to be “Sum All.” OK, it may not be the answer to all of your analytics needs… yet, but it is worth a look, er sign-up, especially since there is an option for a free sign-up! Disclaimer: I have not been paid or compensated in any way to say that. I do not… [Read More…]
RebelMouse is an aggregator that allows you to be more productive by providing another automated tool to create fresh content. It is an addition to the family of aggregators like Storify and Paper.li. All three of these tools will aggregate/compile data automatically (or semi-automatically) for you, from different sources across the ‘net. RebelMouse As Content Piece In and Of Itself RebelMouse, like the other aggregators, is a great place for… [Read More…]
Sometimes the comment section of a blog can be way more interesting than the entire article itself. In fact it seems as if sometimes the best information is found with in a post’s blog comments. Which is why I hate seeing blogs that haven’t optimized their blog comment sections for SEO. I mean lets think about it: This is free content on your site that came from users that are… [Read More…]
Here are some unique growth hacks I noticed while browsing around the web. (Growth hacks are just the application of creativity -often in the form of programming, hence hacking- to marketing. They’re abundant – increasing every day as more CRO happens and more educated marketers teach others at an ever faster pace thanks to the web.) 1. Related content at the end of a Youtube video, but before the “time” is… [Read More…]
Wouldn’t it be nice if you didn’t have to go to your analytics to see which email acquisition campaigns and sources converted, and what the subscribers did afterwards? With Mailchimp you can… but most people don’t know how. So let me show you how I did it. Step 1: Open Mailchimp’s List fields and Merge tags page. It’s found under Settings, when you’re in the Lists tab (third down on… [Read More…]
Over the last couple of weeks I have been approached by friends about web sites they are starting with questions about SEO. Its hard for me to help people that don’t fall into the “client” category, for lots of reasons. But I try to take a little time with each and provide some tips and then give them some resources where they can learn more. After the second time of… [Read More…]
A business or individual looking for a company to build them a website faces a mountain of advice and choices with little guidance to help make safe decisions. Even larger corporate companies rely on the advice of in-house staff or outside help from consultants to find the right fit for building, maintaining and marketing their website. It can be a surprise to discover how intensive website ownership can be. It… [Read More…]
For those of us in the video industry, finding resources can be addicting. I love tools. I love ebooks. I shouldn’t tell you this, but basically if it has the word “Video” in it, I’m pulling out the credit card. In my quest, I always welcome freebies, as well. Today I’m going to share three resources, two of which do not have nearly the buzz they deserve, when compared to… [Read More…]
Small businesses that want a website are at a severe disadvantage when seeking a credible company capable of designing an optimized, persuasive online presence. As a strong supporter of buying from local businesses, I’m well aware there is a lack of skilled local web service providers. This frustrates small business owners who want a website and wish to hire a local company to do the work. A small business wanting… [Read More…]