Internet Marketing Ninjas Blog

Q&A with Barry Schwartz: How to Become the Ultimate Source by Doing What You Love

If you have been in the SEO industry for just a couple of weeks, you already know who is Barry Schwartz.

Barry has been reporting on SEO for almost two decades now, and he remains the ultimate source of SEO news for all this years.

Without missing a day, Barry blogs on what has happened in SEO, what has changed and what is being discussed on Twitter and SEO forums.

Jim Boykin, Founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, are lucky enough to talk with Barry about his career, favorite tools, how he manages to be so efficient, and more.

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry blogs on SEO over at Search Engine Roundtable and Search Engine Land.

Here are a few takeaways from the video:

Barry on Blogging and His Motivation

Barry started blogging in 2003. He never quite thanks for being consistent. He publishes 5-10 blog posts a day.

The routine is very important. Having a routine means you don’t need to make time to blog, so you never skip a day.

In terms of motivations, Barry’s biggest reward is being helpful. Barry is motivated when people say that his blogging really helped someone, like promoted someone’s career.

Barry Says He Is Not an SEO But Then What Is He?

Barry doesn’t consider himself an SEO or a journalist.

Barry’s job is being President of RustyBrick, the software development company.

Barry’s passion is to find ways to do things more efficient in everything he is doing. That’s how he manages to publish so much content without making blogging is full-time job.

Who Is Favorite Googler?

Barry loves them all and thinks they are all amazing and genuinely caring people but his favorite Googler is Danny Sullivan because he had worked with Barry prior to joining Google, taught him a lot and remains a friend.

Are There Any Other Search Engines, Besides Google?

Bing seems to be going stronger

DuckDuckGo seems to be going down: They see fewer searches every month. This may be because of the recent privacy scandal.

Apple Search has been talked about forever but it never happened.

There have been lots of search engines that came and go. These days it’s just Google, unfortunately.

How Does Barry Find SEO News?

Barry uses a variety of tools and sources: He uses RSS feeds of SEO blogs, he follows Twitter lists using Tweetdeck and has some alerts set up to be notified of news via email.

What Services Does Barry’s Company Offer?

Barry’s company RustyBrick provides custom software development services which include operational software for your business, hospital administration software, anything that’s out-of-the-box and cannot be built using Shopify or WordPress.

Make sure to follow Barry on Twitter if you want to be on top of what is happening in SEO!


Meet The Bloggers

Jim Boykin
Jim Boykin

Founder and CEO

Ann Smarty
Ann Smarty

Community & Branding Manager