Social Media for Business 101
Why is social media important for businesses? A comprehensive social media strategy is imperative to business success in a digital world. 93% of marketers are using social media for business – are you part of the 7% that doesn’t? Social media is more than simply making posts on Facebook and responding to customers on Twitter. […]
- 03-10-2022
- Social Media
User Experience, Search Intent and SEO: How to Prioritize Your Customer in Your SEO Strategy
User experience is crucial for your business success. These days, consumers are willing to pay for a better experience. On the other hand, consumers’ expectations are high and if you are not meeting those but your competitor does, the consumers will choose your competitor even if your pricing is better. But what really got marketers […]
- 03-09-2022
- Search Engine Optimization
How Does Google Measure a Good User Experience – with Duane Forrester
A good user experience is crucial for your conversions but it is also a confirmed ranking factor. How may Google be measuring a good user experience? To find an answer to that question Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Duane Forrester, a well-known SEO expert who has over […]
- 03-02-2022
- Search Engine Optimization
Social Media Content Calendar: Your Key to Successful Social Media Marketing Strategy
Social media marketing planning is key to successful content marketing. It makes your team more productive and allows you to catch all the seasonal trends and trending hashtags. Furthermore, it streamlines content planning and helps you focus more on community building aspects and other long-term goals of social media marketing. One of the best ways […]
- 02-25-2022
- Social Media
How Much Content Does a Site Need and What Should It Be?
One of the most popular questions businesses tend to ask when discussing SEO is How much content do we need? And that aligns with our general need to bring any SEO discussion down to numbers. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss content quantity and how to create a […]
- 02-24-2022
- Search Engine Optimization
How Does Google Assign Value to on-Page Links? – With Bill Slawski
There have been two interesting articles on how Google may be measuring the value of (internal) links on the page: 1. In this article on whether the location of a link matters for SEO, Google’s John Mueller states: …the location of internal links does not necessarily matter if they are in the body content, footer, […]
- 02-21-2022
Google Made Its Algorithm Public: What Will SEOs Do with It?
The exact algorithm Google is using to rank web pages is something many SEOs would want to know. If you’ve read it, how would you change your SEO methods? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss how they would use the information and if it’s even going to be […]
- 02-03-2022
Featured Results and Google’s De-duplication might be lowering your click through rate in the SERPS.
De-duplication refers to Google’s practice of removing an organic result if the same page appears in other sections of SERPs, like featured snippets and top stories. De-duplication started with featured snippets when Google decided it was a bad user experience for their searchers to see the same page twice per a single search engine result […]
- 02-02-2022
Title Tags and SEO: What Has Changed? What’s Best for SEO?
A title tag is an HTML element that aims at describing the web page the way users and search engines immediately recognize what it is about. Traditionally titles have been the most important ranking signal because Google would use it to generate a search snippet. Titles and Google: What Has Changed? Just like with meta […]
- 02-01-2022
- Search Engine Optimization
My Competitors’ Backlinks are Manipulative. What should I do?
Most businesses look at their competitors’ backlinks. And in many cases, the common question is “Why doesn’t Google take any action against my competitor’s manipulative links?” Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss competitive backlink research and how to interpret it these days. Whenever you do a competitive backlink […]
- 01-31-2022
- Link Building
