After all the talks about the correlation between rankings and plus ones (followed by Matt Cutt’s rebuttal), more and more people are talking about “Google Plus SEO”

If you take a look at how Google implements nofollow within Google Plus, you can get a much better understanding of what it thinks about links in general.

## Not All Internal Links Are Created Equal

You would think that all internal links are good as they give a crawler an opportunity to go to that page but that’s not what Google thinks!

**There two types of links for Google: Reference (vote?) and self-put:**

If you reference anyone in the comment, you are giving a “follow” link to that profile whereas your own “self-serving” link is nofollow:

Interestingly enough, if you are re-sharing someone’s Google Plus update, you are not giving the credit to the original poster; Instead, you are “referencing” the update itself:

## Not All External Links Are Created Equal

This has been brought up earlier: There’s only one way to give a “follow” link from your update, that is put it into the “Link” field:

If you just copy-paste it into the update field, Google will nofollow it:

## So Are Plus Ones Created Equal?

Following the above logic, Google may be weighing all references from different Google Plus profiles based on:

- How many people have him/her in circles (the more links from Google Circles from many users, the better)
- How many people reference him/her (each reference = link)

If you are included in many circles and referenced a lot, you have a lot of internal PageRank flowing to your profile page (and hence **possibly** the higher rankings to pages he/she shares on that profile page).

Otherwise, if all you do is posting comments but no one cares to reference you or add you to circles, you are probably useless ðŸ™‚

Is Google **simply** implying an internal (in many ways outdated) link graph theory to its social network to measure people’s influence. Is it in any way new?

(Probably) No and no.

Is it interesting to watch and play with?

It is to me! What about you?

## Comments

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A Look into Google Plus Link Graph and Flow @NinjasMarketing http://t.co/opsegrxPne

The current debate about Google Plus links had be confused. I don’t know who to actually believe. Should I listen Matt Cutts, or to other people who seems to know better?

Anyway, glad I read your post, Ann. Had a better understanding about it all, especially about Google+ links. The examples and graphics definitely helped. Thanks!

Your post has been shared and “Kingged” on the IM social networking site, Kingged.com. ðŸ™‚

http://www.kingged.com/a-look-into-google-plus-link-graph-and-flow/

Thanks for the feedback, Riza! It’s great to know I’ve managed to help!

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Very nice ninja article Ann and the images are great!

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RT @necodymiconer: ZajÃmavÃ¡ studie o tom, kterÃ© odkazy jsou na Google+ nofollow a kterÃ© ne http://t.co/1mVJ4HMcSm MÅ¯Å¾e pomoct ve sprÃ¡vÄ› a kâ€¦

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RT @SusanHallam: Google+ – what might it all mean in terms of SEO & link building? http://t.co/uRUJBL8T15 @SEOSmarty critical analysis

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2. Itâ€™s a Google property & Google has internal nofollow attribute for a GOOD reason http://t.co/EsPSwjQHZY #myblogguest

RT @myblogguest: 2. Itâ€™s a Google property & Google has internal nofollow attribute for a GOOD reason http://t.co/EsPSwjQHZY #myblogguest

RT @myblogguest: 2. Itâ€™s a Google property & Google has internal nofollow attribute for a GOOD reason http://t.co/bxkxW5jaNC #myblogguest

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