From SEO toÂ CEO.
I didn’t ask to be a CEO, it was thrust upon me almost 4 years ago….and for years, I considered myself a SEO first, and a CEO second.Â That’s what got me to where I am today….but lately I’ve reversed that line of thinking. I’m an CEO with people and plans first, and am still a pretty die hard SEO as well.
If I were to recommend 1, it’s be “Good to Great by Jim Collins“.
My short ReviewÂ of “Good to Great” in the middle of my post:
Jim had a large research team that tracked around 25 companies that they found had made great leaps in profits above and beyond the industry standard. These companies also had to maintain this great growth over at least a 15 year period. They then analyzed these companies compared to their competitors to see what the companies did differently to make this “leap”.
A large part of the conclusions that they drew were that these companies first got “the right people on the bus” (hired the right people, and put them in the right place in the company), then these people would “drive the bus”….and by that he means that once you’ve got the right people on board, then the company will move in a direction that they bring it…and that these companies competitors often were run by “level 4” CEO’s (Today I’m a “level” 4, working on getting to a 5….but then again I’m not looking at a 15 year run at the moment…there’s no online company that’s been online for 15 years (since 1991?)
I’ve also enjoyed a prior book by Jim Collins called Built to Last.
Do you have a book about “leadership” or running a company that you recommend?
But back to the original thought of going from SEO to CEO….I’ve sure made some mistakes in my days of being a CEO, but I’ve also had some great successes (and often been lucky), and if I can multiply the success and keep the current quality (my goals), I’ll be a pretty happy guy. Not to mention we not only work with clients, but are proud of the old gems we’re getting 😉 .
We’re profitable, and I’m with myÂ tightest and talented team to date, so I’m in a nice position at the moment. I’ve also been hiringÂ more future link ninjasÂ and training them to help us grow. I’m also working with future leaders here. Â
It’s a lot……but ya know…since I’ve always enjoyed it, it’s a game for me….but it’s not as much a game of SEO chess for me anymore, it’s a game of CEO Chess right now…. I’m getting the right pieces on my team, in the right places, and playing thisÂ game as best I can.
Anyone else out there a CEO?