05 Oct 2007

MFRB – Made For Review Blog.

I thought I’d try naming a new acronym for a new type of site I’ve been seeing a lot of recently.

MFRB – Made For Reviews Blog.

I’m seeing them everywhere…..not a 1 natural backlink to these sites….just a bunch of backlinks are from other MFRB’s.

That’s all I’ve got to say.

What do you think?

Comments

  1. Harvey October 5, 2007 at 6:44 PM

    Not much to say about these really. As a human, they are pretty easy to spot as the content is nonsensical, non-personal, and chock full of only-marginally-relevant links.

    After hanging around in forums for a while looking to buy links, I found that all the offers came from these kinds of sites, and I got pretty bored pretty quick.

  2. tyler dewitt October 6, 2007 at 1:42 AM

    Jim, whats the site name letter start with? T? or are you talking about more then 1 site?

  3. Scott Hendison October 6, 2007 at 8:17 AM

    That’s a good one Jim –
    It’ll stick too, and I’m sure others will use it… I know I will!

  4. Jonathan Dingman October 6, 2007 at 3:43 PM

    Through my work, I’ve been seeing these more and more lately too. More or less though, it’s just a lot of posts with keyword links baked in. So yeah, not a single natural backlink in these sites.

    I’ve taken a personal position on never doing paid postings which I will strongly hold to — no matter how much the dollar amount.

  5. BizDev October 6, 2007 at 4:35 PM

    How about some example’s, Jim? I’d love to see your “favorite” MFRBs linked to here… or maybe they could be called LFRMs, or “link farms 2.0”

  6. Sander October 6, 2007 at 7:23 PM

    @BizDev, check reviewme, payperpost and more of the paid blog review websites.

    Wanting to ask Jim, is paid internet advertising really that bad? I know by posting the MFRB you mean trying to influence serp. But what I mean is when advertising products in a newspaper/billboard you also trying to get more popularity, with internet this is quite similiar. And is the internet not one large advertising channel?

  7. Brian Henderson October 7, 2007 at 11:35 PM

    I created BBQ Sauce Reviews with the intention of reviewing BBQ Sauces (something I care about) with a personal touch – but with some knowledge of SEO and keyword optimization built-in. It’s been a pretty successful experiment thus far… over 150 unique visitors per day and it’s only a few months in. Of course it’s a seasonal topic, so winter will probably be very slow… but it’s been fun nonetheless bulding the site in WordPress, using the different plug-ins, and trying to let things happen organically. IMHO, BBQSR sounds like an MFRB to me. TTYL. ROTFL. Gotta love acronyms.

  8. Greyer October 8, 2007 at 11:32 AM

    Hi Jim, I am long time reader and first time poster here. I really enjoy reading your blog and find it very useful, especially for people like me who have just recently started exploring the SEO realm. So what do you think will happen with these sites? Do you think they are here to stay or will Google find a way to fight them since they are clearly made to influence the SERPs?

  9. Josh October 9, 2007 at 4:45 PM

    Absolutely. I’m seeing tons of these pop up. It’s the next variation of the MFA sites…lots of people at home going, hey, my guru said I could make money reviewing products… Which, to some extent you can, but far less than they may think.

  10. BizDev October 9, 2007 at 5:03 PM

    I’ve decided to take a tentative stance on the other side of the fence.

    While the whole concept might be a fleeting fad, who’s to say it’s not going to provide some value in the interim?

    For one thing, internet marketing is transient in nature. Ideas and strategies like this become obsolete as they diminish in value. I.e; everyone hops the same boat and it sinks. Where would SEO be without the methods that were introduced, caught onto and eventually fell away?

    On a less vaporous note, this concept I think has some merit. Net Business Blog offers a review for $180, and I’m sure that they exercise a good amount of discernment when it comes to who and what they review. I’d also bet that a review from them would provide thorough, honest opinions and facts, which in itself has value. Potential customers benefit from the info, the review-ee benefits from the exposure, and the reviewer gets paid. I don’t think this model is glorified link buying when the review actually provides some value.

    Who’s with me? am I alone here?

  11. Emmanuel October 10, 2007 at 8:46 AM

    I agree! I´m with you.

    o/

  12. Platinax October 10, 2007 at 9:59 AM

    It’s a natural devaluing of the paid posting market, and will eventually force a dynamic that srhinks advertiser spend and use of this strategy, until some point as balance is met between advertiser and blog publisher interests. A natural state of equilibrium Google doesn’t have to worry too much about as they should be able to filter out the crap easily. 🙂

  13. Greyer October 10, 2007 at 12:05 PM

    The problem is not the technique, the problem is the way most people use it: 90% of the sites I have seen abuse this. For example, when researching one of our newly born competitors I noticed that 50% of their links were from high PR blogs/sites that offer link in exchange of a review. OK, I can live with that. The funny thing is that their blog where they posted these reviews was suspended and 2 months after that they still have these links, because some people are too lazy to check on their backlinks. How does this bring value to the web?

  14. wheel October 12, 2007 at 9:19 AM

    Bring value to the web? Please, spare me. If you think that’s your purpose online then you need to move back to academia and forget the real world.

  15. Acorn October 13, 2007 at 8:09 PM

    I found that all the offers came from these kinds of sites, more lately too. More or less though, it’s just a lot of posts with keyword links, I know by posting the you mean trying to influence serp, unique visitors per day and it’s only a few months in

  16. n1ce proxy October 14, 2007 at 3:34 PM

    Great acronym

    I see nothing wrong with these sites:
    – people are willing to pay for the contextualised link
    – the site owners make a bit of cash and don’t hurt anyone
    – Google basically looks at the link but isn’t going to get excited
    – the real review sites will get human traffic and better serps

    Who runs these sites anyway…
    How about:
    A.dsense R.eview S.plog E.ditors… !

  17. Stephan Miller October 15, 2007 at 5:02 PM

    I am still tossing around the idea of using a place like ReviewMe or PayPerPost to add some income, but these types of blogs have me holding back. Don’t want to be thrown in that mix.
    Some of these places pay very small amounts too to rape your blog.

  18. Necktie October 24, 2007 at 12:03 AM

    I agree! I´m with you.

  19. SEO October 24, 2007 at 12:08 AM

    I am long time reader and first time poster here. I really enjoy reading your blog and find it very useful, especially for people like me who have just recently started exploring the SEO realm.

  20. necktie October 24, 2007 at 12:11 AM

    I think that’s a good idea

  21. Rupert November 1, 2007 at 11:35 AM

    What like PRweb and PRleap?
    are they any different?

  22. Boy November 14, 2007 at 7:35 AM

    That’s a good one Jim

  23. Capezio December 9, 2007 at 8:06 PM

    Google Cracked down on MFA websites pretty bad, and this MFRB is going to become a big issue pretty soon.

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