7 Good reasons you might want more content for your website.
Your homepage has lots of backlinks, but few words on it.
(You’re loosing out on your most powerful page. It’s really hard to rank for phrases that don’t appear on the page.)
You’ve got 50,000 pages, but only 100 have more than 50 words on them .
(You’re risking going supplemental, if you haven’t already).
You’ve got the same content on your pages as 50 other sites have.
(Google will try to choose the 1 page it thinks is the "real" one, will it be yours? or will yours go supplemental?)
You’ve got hundreds or thousands of product pages that only have a small description.
(It’s hard enough to keep these from going supplemental, let alone rank for anything (with little content)).
There’s nothing on your site that’s "link worthy" from your peers, or from anyone else.
(Having quality researched content can garner you natural backlinks (gets you backlinks w/o asking for them).
You’ve been targeting 3-4 "big phrases", but have been ingoring all the other phrases.
(Having content pages covering lots of 3 and 4 word keyword phrases helps pick up related long tail phrases. Also, focusing only on a few "major phrases" isn’t good "insurance", and is getting harder).
Google tries to rank "resource pages" high, and "resource pages" tend to have lots of original content.
Any other reasons you feel people might need more content for their website?
PS – I’ll be out Friday – Monday (going to see my Grandmother in Florida with Mary and Sam).
Stay tuned for the new WeBuildPages.com coming out next week.