22 Jul 2019

Slideshare Content Creation and Marketing Checklist

slideshareWant to make it on Sideshare? You should, it is one of the most under-praised yet powerful tools out there right now. Since LinkedIn stepped up and took it under their wing, it has even more social clout. Professionals that want to connect with other industry powerhouses should be jumping on board, stat.

The problem is that not many users know how to make it really work for them. Which is fitting, given how few understand how to use LinkedIn, either. It was a match made in heaven.

Luckily, it isn’t rocket science. You can learn to use Slideshare correctly through experience, trial and error. But to get you started, try this helpful checklist for both content creation and marketing your presentations on the platform.

Before You Get Started


  1. Know your audience. Who is it you are trying to connect with, exactly? Are these high ranking CEO’s in massive corporations? Peers in your industry? Potential employers? Potential customers? Because it is a versatile platform, it will have a versatile group of users. Target the right demographic for your needs.
  2. Ask what you have to offer. This is not a blog. You can’t recycle the same tired advice and have it take off because you gave it a snazzy name. You are among two major groups: experts and wannabe experts. So to be seen as valuable there you will have to give them something both high quality, and that they haven’t seen before (at least in the way you present it).
  3. Outline: Make sure you have a clear idea of what you are going to say in the Slideshare (I usually re-purpose the subheadings from my article to make the outline). Otherwise, you’ll waste lots of time moving the slides around.
  4. Decide on your slide number. This is important, because it is easy to get carried away when you go into creating a Slideshare presentation without some kind of guideline beforehand. Take a look at other popular presentations to see how many slides they average.
  5. Decide on the tools to create eye-catching slides. This used to be a big problem: Designing slides to make them memorable and eye-catching used to be a pain. These days we have a few tools that make our job much easier. Placeit is one of the newest Slideshow makers out there providing cool templates including those for social media and beyond.

Your Content


  1. KISS. The real challenge of creating a Slideshare presentation is cutting down your information into the simplest possible format, with the fewest possible words. You don’t want more than a sentence or two, or a small bullet point of information. You have to deliver all info in a rapid fire way. If it takes more than a couple seconds to get through a slide, it is too complicated.
  2. Design (Know your tools!) Most important thing: Make sure your slides are readable when they are zoomed out (that’s how many people will watch it through Slideshare). Having visuals, readable font and colors are great ways to make it more eye catching. Don’t clutter! Too many elements will quickly overpower the content itself, and work against you. Try to keep it clean and attractive, and make sure everything is relevant. If in doubt, stay away from images for anything but a cover background. Your viewer’s will thank you for not having yet another eyesore presentation for them to tolerate in order to get to your information. Here are great tools to create the presentation. Optimize!
  3. Use an essay format. A quick way to get your point across is to use an essay format for the slides. For example, you would start with a cover image with the title, then the next slide would tell them the points you will be making. Then each slide after explains each point. The final presentation slide will give your conclusion and tie it up nicely so there are no loose ends. The last slide will be your CTA, which we will discuss in the marketing portion of this post.
  4. Ask for feedback. Sometimes we can get blind to problems in our content because we have put so much heart into it. That is why third party feedback is so crucial. Ask a couple of people you know and trust what they think. Pick them for having different strengths; one for aesthetics, such as a designer; one from your industry to check over your information; one with no industry experience to see if the language and explanations are clear enough for a layman to understand. Don’t take criticism personally, but instead use it to inform any useful changes that could improve your content.
  5. Don’t forget the basic SEO. Like with any other content, search engine optimization is important if you want your upload to keep attracting organic leads. Use Text Optimizer to extract related concepts from Google search results and find which of those should be covered in your presentations as well as Slideshare upload description.

Marketing Your Presentations


  1. Direct people to other content. This is one of the single most things you can do in a Slideshare: redirect. Create links that open in new tabs and go to either other Slideshare posts, or other relevant content you think the viewer might benefit from/enjoy. Don’t overdo it, instead providing one to three. This one action can vastly improve your traffic and visibility.
  2. Create a CTA slide. As mentioned before, a CTA slide is an important inclusion to your presentation. It does not have to be counted as part of your slide count. Decide where you want to direct conversions: communication and engagement? Social media? Your website? Product pages? Your Slideshare profile? Don’t overcrowd the slide, but provide a few conversion efforts there, so you can make the most of your content.
  3. Embed your Slideshare presentations. This is a no-brainer. Your blog is a great place to embed Slideshare posts, as are guest posts from sites that don’t mind the redirect. Make sure you are promoting anywhere you can.
  4. Keep an eye on your analytics! Slideshare provides a limited but still useful analytics for free: So keep an eye on your best performing content and let your success guide you!

slideshare analytics

See? It isn’t difficult. Just follow the checklist above and before you know it you will have an awesome campaign running based around Slideshare content. It is one of the best ways you can use visual and rapid fire data to promote yourself and your brand. Not to mention a platform that isn’t as crowded as Twitter, Pinterest or Facebook.

Have any tips to add to the checklist? We would love to hear them, so share them in the comments below!

Comments

  1. Taswir Haider July 22, 2019 at 10:28 AM

    Thanks Ann for the awesome tips. Once I used to create contents on SlideShare and they also ranked well on Google, but it has been many days I wasn’t there. Your tips will help to create more awesome contents there from next.

  2. Martina McKeough July 22, 2019 at 10:47 AM

    Had not heard of clickable slides so must investigate. Anything where you are building an email list is useful.

    1. Ann Smarty July 22, 2019 at 11:10 AM

      I agree! Plus it also works great!

  3. Lorenzo Gutierrez July 23, 2019 at 7:32 AM

    Thanks for sharing. We use slideshare as well as some other slide sharing / presentation sites as well like: slideserve and calameo.

  4. Mike July 26, 2019 at 7:45 PM

    Slideshare sounds great. However, being a marketer myself before investing lots of time I would want to know the estimated traffic numbers and the primary demographic that is on Slideshare. Do you know of a way to find this out?

  5. Micha L. August 10, 2019 at 7:18 AM

    Thank you Ann for that article, i just wanted to start with SlideShare, now i have a basic knowledge and idea of how to start. Very useful!

    Keep this great content up, thanks!

  6. Jean-Christophe Chouinard August 12, 2019 at 11:17 AM

    Thanks Ann, how worthwhile has it been for you to work on Slideshare? Have you managed to reach considerable numbers of prospects? Really hard to choose where to put your efforts.

  7. Ponmozhi August 13, 2019 at 8:19 AM

    Thanks Ann! It was really helpful check list. I love the way your described.

  8. Shristi Patni August 14, 2019 at 6:04 AM

    I agree! Plus it also works great. your article is amazing for me it is wonderful trip. thanks for shearing me your best article.

  9. Sarad Mishra August 19, 2019 at 6:14 AM

    Hi Ann, LinkedIn and Slide-share are both great sites and don’t mind working on both, and after posting on Slide-share the content shows up in the footer below is awesome.Well your content is very useful, for all new users.
    Thank you for that!

  10. Shiela Gagnon August 27, 2019 at 6:25 PM

    Thanks for the tips, Ann! I’m now learning SlideShare and this information’s so useful.

  11. Jeangam Kahmei September 5, 2019 at 3:11 AM

    Hi Ann,

    Your article has motivated me to start with slideshare along with the blog post. I hope it does really work in driving more traffic.

    Your checklist is really helpful for a newbie like me. Thanks for the other tips and links on this post. I will surely try it and see the difference.

    How has been your traffic result after creating slideshare on your site?
    Cheers,
    Jeangam Kahmei

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