23 Sep 2015

Impressive! This is How Much Exposure You Can Achieve by Creating Great Content

To encourage our Digital Asset team who work hard to build the highest-value content and bring lots trust and brand signals to our clients, we are excited to invite two of them to “Jim and Ann show” and let them share their success stories.

We hope that these impressive numbers and results will inspire you to create something awesome for your site!

Here are some of the numbers we shared in the video:

#1 Infographic for a medium-size site:

  • Tweets: 476
  • Facebook Shares: 4,900+
  • Google +1s: 1,600+
  • Pinterest Pins: 262

This infographic ended with a total of 68 unique domain backlinks, here are a few highlights

HuffingtonPost.com post featuring (and linking to) the infographic:

  • Received 2,000+ Facebook Shares
  • Received 1,100+ Pinterest Pins

Buzzfeed.com post featuring (and linking to) the infographic:

  • Received 15,000+ Facebook Shares

Distractify.com post featuring (and linking to) the infographic:

  • Received 4,500+ Pinterest Pins

Boredpanda.com post featuring (and linking to) the infographic:

  • Received 16,000+ Facebook Shares
  • Received 1,800+ Pinterest Pins

Noteworthy moment:

This infographic was shared by the legendary actor and social media icon George Takei who has an enormous army of over 8.7 million loyal followers. The post was shared by 37,379 people.

#2 Infographic for a major brand:

For one of our clients we created an infographic visualizing lots of data and numbers the client was collecting.

Here are a few highlights:

  • Huffingtonpost.com article featuring the infographic (as well as linking to it and the client’s site) received 26 unique domain backlinks
  • Washingtonpost.com article featuring the infographic (as well as linking to it and the client’s site) received 2,800+ Facebook Shares
  • Dailymail.co.uk article featuring the infographic (as well as linking to it and the client’s site) received 14 unique domain backlinks
  • Businessinsider.com featured the infographic (as well as linked to it and the client’s site)
  • Bizjournals.com featured the infographic (as well as linked to it and the client’s site)

Noteworthy moment:

This infographic was so popular that it ended up on at least two live television news broadcasts which spawned investigative reports: New York City TWC News NY1- and Central Virginia WDBJ7

#3 Infographic for a smaller-scale site:

This niche infographic (something related to Food and Wine industry) ended with a total of 45 unique domain backlinks, here are a few highlights:

  • Yahoo.com article featuring the infographic (as well as linking to it and the client’s site) received 8 unique domain backlinks
  • Foxnews.com article featuring the infographic (as well as linking to it and the client’s site) received 13 unique domain backlinks
  • Lifehacker.com article featuring the infographic (as well as linking to it and the client’s site) received 207 Pinterest Pins
  • Foodandwine.com (This niche influencer!) article featuring the infographic (as well as linking to it and the client’s site) received 389 Facebook Shares
  • Gizmodo.co.uk featured the infographic (as well as linking to it and the client’s site)

Noteworthy moment:

This promotional campaign for this infographic was so powerful that Google registers it as the second
most important page on the website following only the homepage.

You don’t have to be a major brand to get covered in high-authority media outlets!

#4 Infographic for a major European brand:

  • Google +1s 11,000+
  • Pinterest Pins 1,200+

This infographic ended with a total of 28 unique domain backlinks, here are a few highlights:

  • Dorkly.com article featuring the infographic (as well as linking to it and the client’s site) received 12 unique domain backlinks, 14,700+ Facebook Shares and 10,000+ Pinterest Pins
  • Designtaxi.com featured the infographic (as well as linked to it and the client’s site)
  • Collegehumor.com featured the infographic (as well as linked to it and the client’s site)
  • Io9.com article featuring the infographic (as well as linking to it and the client’s site) received 16,000+ Pinterest Pins
  • Playboy.com featured the infographic (as well as linked to it and the client’s site)
  • Slowrobot.com featured the infographic (as well as linked to it and the client’s site)

If your digital asset gets picked up by at least one major media outlet, you’ll get covered by many more sites!

Noteworthy moment:

Across all of this infographics links, publications and features it received these staggering totals:

  • 1,019 Tweets
  • 56,449 Facebook Shares
  • 11,264 Google +1s
  • 209,123 StumbleUpon Stumbles
  • 16,026 Imgur Upvotes
  • 814,853 Measurable Views (Numbers generated from Imgur, Visual.ly and Slideshare exclusively)

#5 Infographic for the same major European brand:

This infographic ended with a total of 41 unique domain backlinks, here are a few highlights:

  • Aol.com
  • Huffingtonpost.com
  • Creativebloq.com
  • Dorkly.com

Noteworthy moment:

During promotion, the infographic page saw a total of 265,906 visits in a single day.

#6 Facebook meme for a brand that almost started from scratch with us!

For the past couple of days this meme got spread like crazy and the numbers are still growing!

  • Reach: 4,289,714
  • Likes: 10,062
  • Comments: 994
  • Shares: 92,181

The most amazing thing about this meme is that is was published on a brand Facebook page (business pages normally get very poor organic visibility) and has had a 0 advertising budget!

All the visibility is totally organic: It’s something unseen in social media world!

This is also a page our social media team created two years ago. IMN content and social media marketing turned this small business into a major social media influencer.

Conclusion

These digital assets are not meant for sales: They are built to create high-quality signals (links, shares, brand mentions, etc) that improve search engine rankings and build brand!

We appreciate all the hard work our digital asset does, their excitement, inspiration and creativity! We don’t know any other team that can deliver such great results!

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Watch the full video: Content Marketing Success Stories from Internet Marketing Ninjas!

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