My first lesson in creating SEO content: Try not to be awkward. The inclusion of well-researched keyword phrases in your content is crucial. But it’s just as important to include these words and phrases in a way that flows, reads well, and doesn’t alert the reader to your attempts to sneak in these phrases. I […]
Allyson serves as the Assistant Administrator & Senior Content Developer in the Content Department at IMN. She creates content and contributes to the assessment of client content needs. Allyson has taken fiction and non-fiction writing courses at SUNY Potsdam and the College of St. Rose, and she has a bachelor’s degree from SUNY Potsdam as well as a master’s degree from Sage Graduate School.