An Introduction to Local Search Engine Optimization (LSEO) on Google

The search engine optimization landscape has changed significantly since I originally became an “SEO” about fifteen years ago. The “good old days” of the late 1990’s, which were remarkably profitable to me as an early affiliate marketer, have been replaced by increasingly more complex algorithms and constant updates (think Flo-ri-da, Panda, Penguin and too many […]

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