17 Feb 2014

How to Use Google Plus for Visual Marketing

Google Plus has become increasingly visual since its inception a handful of years ago. But given their love of integrating services, that isn’t a surprise since it makes sharing content so easy, it was only a matter of time before media became a primary focus.

There’s no wonder Google Plus has become so powerful visual marketing medium.

But in what ways can you best take advantage of this more visual side of Google Plus? Luckily, there are several options.


Share Content as a Photo

It’s no surprise that photo-based content grabs more attention than a “link” or a text update.

Let me explain…

Here’s how you share your link normally:

share your link normally

Here’s how you can share the same link as a photo:

Share as a photo

Here’s the difference: If you share your content as a “link”, you get a “dofollow” link from Google Plus. Don’t get me wrong, I don’t care about the link (or a PageRank) itself… But what it tells us is that Google will probably use that data in its ranking and trust algorithm:

Share as a link

If you share as a link, you’ll end up with a more attention-grabbing update:

Share as a photo

Therefore I recommend using both

You can always share the same URLs twice: First as a link, and then in three or more days, re-package that Google Plus update as a photo.


5 Cool Ideas for Visually Updating Your Google Plus Stream

  1. Here are easy tools to create infographics
  2. Here are some awesome tools to turn interesting quotes into viral visual content
  3. Add in a watermark to show where the original came from, and watch is spread from your circles through the network. It is one of the easiest ways to market yourself and your brand, and quick as well.
  4. Create images using Strip Generator
  5. Make the most of the screenshots

More Google Plus Photo Tips:

Backup your mobile photos: Another good feature Google has added to their social network is automatic mobile photo backups. Never worry about losing photos again. Just go into the settings of the mobile app, into backup photos, and select whether you want to just auto upload them when you are on WIFI, or both on WIFI and through your phone’s network.

Search For Your Own Photos
One of the coolest features that most people don’t know about is a self image search. When you are logged into your account go to Google Search and put in “my photos”. You can also put in “my photos of [photo subject]“. This will bring up images, many times of a specific object you have specified, that have been uploaded onto your Google Plus or other Google accounts.

The great thing about this is that is helps you to find images fast. It might also allow you to find unauthorized sources housing your images.

Enhance Photos In Google Plus
Most social networks have a couple of tools thrown in to allow you to make changes to your photo before posting. These are usually just to let you crop or zoom, in order to make a more effective cover or profile photo.

Google Plus takes it to another level. They offer users the ability to more heavily edit their work, including enhancement features and filters. From adding frames to switching to black and white to adding things into the image itself, they have a number of fun ways to change things up. You don’t have to worry about ruining the image; everything can be reverted to its original, or the last change can be removed. There will be a preview of the original to reference as you go.


Conclusion

Google Plus has its problems, but it is also a fantastic tool that has really upped the game when it comes to visual use. You can take advantage of these features in many ways, whether you are adding visual content for personal or professional reasons.

Do you have a way that you use Google Plus visuals that isn’t on the list? Let us know in the comments.