Analytics

Web analytics collect and track vital information about your website. On-going evaluation of your analytics data is your most powerful resource for online marketing success. Analytics programs give you the opportunity to look at your site as a whole and in distinct sections. The insights provided in analytics reports help you understand exactly how users interact with your website.

Some of the most crucial analytics factors to evaluate are:

Traffic sources and referring sites
High and low volume keywords
Bounce rates
Top entry and exit pages
Unique visits and pages viewed
Loyalty and Recency
Goal and Conversion Funnels
Ad Words and e-commerce performance
Site wide or section specific trends
Geographic targeting and international reach
Mobile access and activity
Social media referrals and campaign performance

Anything that happens on your site can be tracked and analyzed. Every user click gives you information about their behavior and intent.

But analytics are only numbers and figures; it's the conclusions you can draw based on the data in your analytics that can take your website to new levels of success. Looking at the right information will help you draw accurate conclusions and make informed decisions that are driven by real data.

It also never hurts to have multiple analytics programs. When you pair a free service like Google Analytics with another analytics program like Click Tale you get a whole new level of data and insight. It allows for a comparison between different information sources to find your most accurate numbers.

Click Tale also offers numerous other features that allow you to see through the eyes of your users. These perspectives combined create a powerful, multi -dimensional picture of your website, and help you determine the right course of action for continued growth and success.

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