Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Recent Blog Posts
19 Dec 2014

Big Structured Web News: Google Transferring Freebase to Wikidata #SEOQA

Google announced this week that they will be shuttering and the data will be available on wikidata on June 30, 2015. With all the talk around structured data, entities, and the knowlege graph, I naturally wondered if this signaled anything from those other initiatives. The following quote in the post provides some clarification: “So we’ve decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we’ll wind…


18 Dec 2014

Website Security, Facbook Business and Search and a Spanish Lack of Inquisiton

Security pops ups as a common theme in discussions this week on a few different levels. Talk of website security has been on the front burner since Google wrote about HTTPS as a ranking factor. Other issues of security, choice and prosperity have emerged this week as interesting topics for debate and discussion. Google Proposes Chrome Browser Marks HTTP Site it Shows as Non Secure The distinctions between secure and…


15 Dec 2014

6 Best Google Docs Apps for Writing Productivity and Collaboration

Google Docs has been one of the most powerful editing and collaboration tools for years. And it’s free! The built-in ability to create documents, invite editor and collaborate in real time is awesome. The rest can be achieved through helpful addons that are available all over the web. Sadly, there are not nearly as many of these extensions as there are for their flagship browser, Chrome, or as many apps…


11 Dec 2014

Content as a Ranking Factor (Bing) & Never-Ending Penguin: This Week in Search

It’s been a snowy week for the Ninjas in upstate New York, but the conversation’s been heating up on our forums. According to Google: Penguin 3.0 is continuing One of the most engaging threads on the board, with over 50 comments there is little in the Search World more interesting that what Google is doing with Penguin updates now and in the future. The latest iteration, Penguin 3.0, seems to…


10 Dec 2014

Contextual Advertising: What Is It and Why?

Contextual Advertising, as a phrase, sounds so sophisticated, doesn’t it? Throw that one around in a couple of meetings and it sounds like you, as the marketing manager, know what you are talking about and expert in all things advertising. First, let’s jump into some resources that you can use, to get started with contextual advertising: Infolinks Infolinks is the epitome of contextual advertising. Infolinks is a creative look at…


08 Dec 2014

7 Best Flipboard Magazines For Online Marketers

Have you discovered the majesty that is Flipboard, yet? I am unabashedly obsessed with this content curation tool, and I have been spending way too much time playing around with it. For those who have not yet fallen in love, this is an advanced RSS feed that creates “magazines” of your chosen content. So you can completely customize what you see, and read it with flipped pages in your browser,…


05 Dec 2014

How Does Google Handle Legitimate Hidden Content? #SEOQA

Starting with WebmasterWorld and SEroundtable posts here and here, there has been a lot of talk about how Google handles hidden content and if hidden content is weighted differently. Hidden Content is Indexed… As far as I have seen since the discussion died down, Google does index this content. Personally, I think it would be really odd for them to stop indexing it. Also, from the clarification Google provided, there…


01 Dec 2014

How To Find Trending and Inspirational Visual Content

Before we begin, we should probably get one thing out of the way: any image that you are seeing on the social web, which is generating a lot of comments, shares or views, is technically trending on the social web. Since social media is so expansive and popular, content may “trend” a lot easier than it did before. That isn’t to be confused with viral content, which has reached a…


25 Nov 2014

Digital Dojo: What Do George Takei, Liam Neeson, And Henry Ford Have In Common?

You learn something new every single day. For example, if you were to watch every single of episode of HBO’s Game of Thrones in succession, it would take you 30 hours. Also, French explorer Napoleon wasn’t actually a midget, and dogs sweat through their foot pads. It’s all pretty cool if you think about it. So, what exactly do George Takei, Liam Neeson, and Henry Ford have in common? It’s…


24 Nov 2014

How To Put A Linked Call-To-Action Within Your Youtube Video

YouTube is one of the most powerful content marketing platforms. All we have to do is look at a few stats to understand the power of YouTube: Over 6 billions hours of video are watched by 1 billion unique visitors every month. YouTube provides access to 61 countries across the globe. Subscriptions happen in the millions every single day. Obviously, you want to be using YouTube as a marketing platform…


17 Nov 2014

10 Blogging Podcasts To Subscribe To

You have been trying for months to give your blog a new edge. You are trying every trick, creating good content, exploiting your social media profiles, connecting with other bloggers, writing regularly, establishing newsletters and pushing for email subscriptions, and the list goes on and on. Welcome to the world of blogging as it stands today; you both have endless tools to get noticed, and less of a chance of…


14 Nov 2014

Creating Interactive Videos

Video creation, Video marketing and SEO, Video training… all areas of my expertise.  However, with all of the fun video software and gadgets in my library and tool belt, I am always looking for more opportunities. Having already mastered the use of the Google Hangouts and the factory-like transition into sending them out as instagram vids and podcasts, it is time to expand on other areas where video content may…


10 Nov 2014

Why Become a Social Media Network Early Adopter?

This autumn has introduced us to the new social media platforms – Ello and Tsu – both predicted to be Facebook killers (which we are all understandably skeptical about). But the dubious potential to kill Facebook isn’t really why both startups spur my interest: They both bring something new to the table, something that can change the social media world as we know it: Tsu shares its advertising revenue with…