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SEO Worst Practices
- February 22, 2012 - Posted by Rick DeJarnette to Search Engine Optimization
- SEOs love to talk and write about industry best practices, as well they should. To best serve their clients, following industry-established SEO best practices should always be the goal. But what about those shady types on the fringes of the SEO community who advocate, hmmm, let’s call it a less reputable route? Not surprisingly, these SEO are also typically the same ones who claim they can absolutely get you to be the #1 spot in the...
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Internet Marketing Ninjas Blog
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Using and Optimizing Images: Search and Social Optimization Cheat Sheets
- February 20, 2012 - Posted by Ann Smarty to Search Engine Optimization
- If you are running a website, there are most likely going to be plenty of images there. While image-specific SEO is very-well explained in a few detailed guides, let’s try to create a very simple and easily-organized guide to using images properly: 1. Free Images You *Can* Use First things first: let’s see where you can find free-to-use images online. That’s a popular misconception that you can actually use any image you find online as long as you...
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HOW TO: Make the Most of Your TWEET Button + Must-Have Checklist (WordPress)
- February 16, 2012 - Posted by Ann Smarty to Social Media
- Back in 2010 Twitter partnered with Tweetmeme to create an official Tweet button. It resulted in lots of criticism as the official button lacked some obvious customization options (primarily, it forces the user to use Twitter’s official shortener. Besides, it has no color customization and is somewhat slow). However the fact that Twitter partnered with the major player in that field to launch the official product has left us with almost no choice. Besides, the Tweet...
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A Love Letter to the Site: Command
- February 15, 2012 - Posted by Ninja Jen Van Iderstyne to Search Engine Optimization
- We have a lot of tools here at Internet Marketing Ninjas. I mean A LOT. We have tools that crawl sites, compare competitors and create charts and tables full of useful data. I’m such an isolated geek – I actually called someone a “tool” the other day, forgetting that, in some circles, that’s actually an insult. But honestly, the tools our reporting team gets to work with are so awesome and comprehensive that occasionally it...
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The Ultimate Guide to Blocking Your Content in Search
- February 14, 2012 - Posted by Rick DeJarnette to Tips and Tricks
- We all work so hard to make sure all of our content is crawled and indexed by the search engines. So it’s ironic when sometimes we must also struggle to remove or prevent some otherwise private content from getting into the indexes. The process of blocking content from search can be frustrating, removal can be slow, and the whole experience exasperating – especially if you don’t know what options you have. Let’s talk about the various...
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Your Social Media Profile Picture Cheatsheet (Twitter, Facebook, Google Plus, LinkedIn)
- February 13, 2012 - Posted by Ann Smarty to Social Media
- Needless to say, your social media profile picture is crucial for your marketing success: it brands your business, makes people remember you by and, in most cases, determines if your profile is worth a follow (especially on Twitter). Now, if you have not yet given a serious thought as to how good your current social media avatar is, do it now. I hope this article will work both as motivation and as an ultimate resource. QUICK GUIDE:...
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Online Shopping Trends Tell Tales
- February 10, 2012 - Posted by Ninja Jen Van Iderstyne to Search Engine Optimization
- Earlier this week, ComScore released their latest report on online spending in 2011. And the general trend is: it’s up. The fact that Internet spending is continuing its skyward trajectory holds several implications for online businesses, both obvious and subtle. Search Engine Journal summarized the findings like this: “Online shoppers spent a record breaking $161.5 billion in 2011. This 13% increase over 2010 was assisted by several top-performing product categories, which each experienced a minimum of 18%...
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Strategies for Local Search Marketing
- February 9, 2012 - Posted by Rick DeJarnette to Local Marketing
- A famous axiom in Washington, DC, states that “All politics is local.” Well, for the most part, the same can be said for search marketing. Sure, there are exceptions. BMW North America likely cares little about local search, but you can bet each of their dealerships do (or at least, they should!). InterContinental Hotels Group won’t find local search to be all that relevant, although I’d imagine each one of their Holiday Inn Express hotels would...
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Internal Site Search: How To Diagnose Problems & Maximize Conversions Today
- February 8, 2012 - Posted by Ninja Bonnie to Search Engine Optimization
- If your online store product catalog includes hundreds or more product SKU’s, visitors may be finding it difficult to meet their navigational needs. Although this is most commonly seen on sites belonging to multichannel retailers, any large e-commerce site can encounter this problem. According Dave Yang in his article titled Site Search Increases Conversion Rates, Average Order Value and Loyalty, “Quality e-commerce site search has been known to dramatically increase conversion rates.” Mr Yang goes on...
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The Easiest Reputation Management Tool (Google Spreadsheet)
- February 6, 2012 - Posted by Ann Smarty to Social Media
- If you have read my previous articles, you are likely to know that I love tools and tables. If you haven’t, just trust my word or read further. I’ve been an earlier adopter of Google Spreadsheets for the same reason: they are almost as great as Excel for making cool handy tables and they can be turned into fun-to-use and easy-to-share free tools! What I am going to share today is one Google Spreadsheet which will make...
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